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Engaging with the future




       Differently

     Josephine Green       1
        Beyond20
“When faced with a radical crisis, when the old ways of
being in the world, of interacting with each other and
with the realm of nature doesn’t work anymore, when
survival is threatened by seemingly insurmountable
problems, an individual life form-or a species- will either
die or become extinct or rise above the limitations of its
condition through an evolutionary leap” A New Earth Eckhart Tolle




                                                                2
Industrial-market era                       Socio-ecological era




We need a different way of perceiving, of being and of doing in the world
New metrics                                           Can we continue
                                                                       to consume the
                                                                       future in this way?




                          Gross Domestic Product
                                           (GDP)
Economic index




                                Index of social and economic welfare
                                                (ISEW)

                               Time




                                                                                             4
New Stories

  New production           New way               New social
  and consumption          Of living             industries




The only sustainable way to get out of the current financial and
ecological crisis is to promote new economic models, new production
systems and new ideas of wellbeing. Prof Ezio Manzini DESIS


                SIE: Social Innovation Europe
              Launching Event 16th & 17th March 2011
Social Innovation




          Widespread social need and widespread new technology
                                                            © Philips Design
                                                                               10




Social Innovation is a process of change where new ideas emerge from a variety
of actors directly involved in the problem to be solved -final users, grass roots
entrepreneurs, local institutions, companies and the public and third sector
7
http://www.kiva.org/
                                         world's first person-to-person
                                         micro-lending website, empowering
                                                       www.socialinnovation.org
                                         people to lend to unique
                                         entrepreneurs around the globe
  Emude project 2007
www.sustainable-everyday.net


                                                Timebanks
     DESIS: Design for Social Innovation and Sustainability
                                Exchange services such as childcare,
                       www.desis-network.org
                                  cooking, plumbing. Spice puts these into
                                     schools and housing associations
  Micro-finance
www.grameenfoundation.org


                        The School of Everything
A social enterprise that connects people who want to learn and potential
teachers, in anything from Arabic to flamenco. There are already 25,000
teachers on the site.
Distributing Innovation and Design




Centralizing innovation            Decentralizing innovation



Developing solutions with communities and stakeholders,
            not providing solutions for them.
                                                               9
Distributing complexity




         Controlling complexity
            management                 Decentralizing complexity
                                             innovation


Administrative methods to address the reality of complex evolving systems
entails a loss of information and freedom. This stifles experimentalism and
learning

Only way to begin to understand complex systems is to begin to work together
and a process of experimentation and continuous learning. Margaret Wheatley



                      Trusting and letting go
More nature than machine




Evolution about constant experimentation and keeping what
works. Evolution refines and improves complex systems
through the process of adaption.


Distributing complexity enables people to think and act with
agility in the moment, to create, to innovate, to solve problems



                    More is More
Darwinism


 hierarchy


competition




Scarcity      Abundance
The Evolutionary Leap




           The Death of Hierarchy
                                    13
Beyond20
New people New skills



- passionate about creating a sustainable and ethical society

- value co-operation and collaboration

- use initiative, resilience and enterprise

- at ease in cross functional and cross disciplinary teams

- facilitate, mediate and support ideas and insights generation

-acknowledge and respect different forms of intelligence

- who combine the rational and the non rational
                                                                  14
Leadership and demography
                         Prof. Lynda Gratton LBS




Baby Boomers            GenX                 GenY            GenZ
   2010                 2020                 2030            2040


GenY:   want less hierarchy, more open companies, less control,
        first joined up, global generation, comfortable with uncertainty
        and complexity, not scared of the future. Don’t want to be “led”



   When you want to build a ship, don’t gather people to fetch wood,
   make architectural drawings or divide tasks, but teach them to long
   for the endless sea……Antoine de Saint-Exupery
Pancakish Organizations
 N.L.Gore (Goretex) How do you build an organization that feels like a
 democracy? No ranks or titles, just some leaders. How do you get to be a
leader when your team chooses you as one. Each employer chooses the
projects to work on

HCL Technology India “I think we need to destroy the concept of the CEO.
The notion of the visionary captain of the ship is bankrupt” Has created a
model of reverse accountability. Managers are accountable to front line staff.
Employees are no.1, customers no.2, shareholders no.3.

 Philips:https/connectus social.cast.com/stream/live Philips online social
network “the first time I’ve seen all corners of Philips, from the cleaner to the
CEO, and from Bangladesh to Cleveland talking, exchanging you tubes,
joining groups, adding family photos and dramas”


                                            pyramids2pancakes.com
                                                                              16
Social innovation can be a large and growing opportunity for a new
generation of entrepreneurs, employees, designers and researchers.
People working in the new networks and researchers working for them,
feeding them with the needed knowledge




                                                                       17
Perhaps the solution begins from softly accepting chaos not as
something that “should not be there” to be rejected fundamentally
in principle but as something that “is there in actual fact”
Haruki Murakami. Japanese artist and writer




                                                 Thank you
          The times have changed radically, and that means that our
          practices must also change radically. By going it alone we
          cannot create the change we need. Margaret Wheatley. An Era of
          Powerful Possibility                        Beyond20
                                            green.josephine6@gmail.com

                                              www.pyramids2pancakes.com
                                                                           18

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Keynote Speaker - Josephine Green

  • 1. Engaging with the future Differently Josephine Green 1 Beyond20
  • 2. “When faced with a radical crisis, when the old ways of being in the world, of interacting with each other and with the realm of nature doesn’t work anymore, when survival is threatened by seemingly insurmountable problems, an individual life form-or a species- will either die or become extinct or rise above the limitations of its condition through an evolutionary leap” A New Earth Eckhart Tolle 2
  • 3. Industrial-market era Socio-ecological era We need a different way of perceiving, of being and of doing in the world
  • 4. New metrics Can we continue to consume the future in this way? Gross Domestic Product (GDP) Economic index Index of social and economic welfare (ISEW) Time 4
  • 5. New Stories New production New way New social and consumption Of living industries The only sustainable way to get out of the current financial and ecological crisis is to promote new economic models, new production systems and new ideas of wellbeing. Prof Ezio Manzini DESIS SIE: Social Innovation Europe Launching Event 16th & 17th March 2011
  • 6. Social Innovation Widespread social need and widespread new technology © Philips Design 10 Social Innovation is a process of change where new ideas emerge from a variety of actors directly involved in the problem to be solved -final users, grass roots entrepreneurs, local institutions, companies and the public and third sector
  • 7. 7
  • 8. http://www.kiva.org/ world's first person-to-person micro-lending website, empowering www.socialinnovation.org people to lend to unique entrepreneurs around the globe Emude project 2007 www.sustainable-everyday.net Timebanks DESIS: Design for Social Innovation and Sustainability Exchange services such as childcare, www.desis-network.org cooking, plumbing. Spice puts these into schools and housing associations Micro-finance www.grameenfoundation.org The School of Everything A social enterprise that connects people who want to learn and potential teachers, in anything from Arabic to flamenco. There are already 25,000 teachers on the site.
  • 9. Distributing Innovation and Design Centralizing innovation Decentralizing innovation Developing solutions with communities and stakeholders, not providing solutions for them. 9
  • 10. Distributing complexity Controlling complexity management Decentralizing complexity innovation Administrative methods to address the reality of complex evolving systems entails a loss of information and freedom. This stifles experimentalism and learning Only way to begin to understand complex systems is to begin to work together and a process of experimentation and continuous learning. Margaret Wheatley Trusting and letting go
  • 11. More nature than machine Evolution about constant experimentation and keeping what works. Evolution refines and improves complex systems through the process of adaption. Distributing complexity enables people to think and act with agility in the moment, to create, to innovate, to solve problems More is More
  • 13. The Evolutionary Leap The Death of Hierarchy 13 Beyond20
  • 14. New people New skills - passionate about creating a sustainable and ethical society - value co-operation and collaboration - use initiative, resilience and enterprise - at ease in cross functional and cross disciplinary teams - facilitate, mediate and support ideas and insights generation -acknowledge and respect different forms of intelligence - who combine the rational and the non rational 14
  • 15. Leadership and demography Prof. Lynda Gratton LBS Baby Boomers GenX GenY GenZ 2010 2020 2030 2040 GenY: want less hierarchy, more open companies, less control, first joined up, global generation, comfortable with uncertainty and complexity, not scared of the future. Don’t want to be “led” When you want to build a ship, don’t gather people to fetch wood, make architectural drawings or divide tasks, but teach them to long for the endless sea……Antoine de Saint-Exupery
  • 16. Pancakish Organizations N.L.Gore (Goretex) How do you build an organization that feels like a democracy? No ranks or titles, just some leaders. How do you get to be a leader when your team chooses you as one. Each employer chooses the projects to work on HCL Technology India “I think we need to destroy the concept of the CEO. The notion of the visionary captain of the ship is bankrupt” Has created a model of reverse accountability. Managers are accountable to front line staff. Employees are no.1, customers no.2, shareholders no.3. Philips:https/connectus social.cast.com/stream/live Philips online social network “the first time I’ve seen all corners of Philips, from the cleaner to the CEO, and from Bangladesh to Cleveland talking, exchanging you tubes, joining groups, adding family photos and dramas” pyramids2pancakes.com 16
  • 17. Social innovation can be a large and growing opportunity for a new generation of entrepreneurs, employees, designers and researchers. People working in the new networks and researchers working for them, feeding them with the needed knowledge 17
  • 18. Perhaps the solution begins from softly accepting chaos not as something that “should not be there” to be rejected fundamentally in principle but as something that “is there in actual fact” Haruki Murakami. Japanese artist and writer Thank you The times have changed radically, and that means that our practices must also change radically. By going it alone we cannot create the change we need. Margaret Wheatley. An Era of Powerful Possibility Beyond20 green.josephine6@gmail.com www.pyramids2pancakes.com 18