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20100319 Friday Food 8 seconds
- 11. design Timing frequency copy images offers subject sender buttons
- 12. Testing design and images: most effective to increase ROI * Results from “Email Survey: Use of testing in email marketing”, by eROI
- 14. AB testing Email A Email B Email C Email D 2000 recipients 2000 recipients 2000 recipients 2000 recipients
- 16. Analyze reports…
- 17. Send best version to the remaining recipients
- 24. How 8Seconds Email Optimizer works
- 25. How 8Seconds Email Optimizer works
- 30. 78.025 unique views 6258 unique views 6% 5% 4% 3% 2% 1% 0%
- 32. Don’t make me think + 23 % + 58%
- 33. Colours matter + 23 % + 30 %
- 34. Show them products + 58 %
- 35. Tell them what they will get + 230 % Visit our website + 72 % + 44 %
- 36. Tell them what they will get, but don’t be too pushy
- 37. Tell them what they will get, but don’t be too pushy + 72 % + 301 % 35% OFF Enter the Sale Now! View the exclusive collection for sale now
- 38. Personal touch + 830 % + 202 %
- 39. And sometimes we don't know why +27 %
- 40. + 118 % + 90 %
Hinweis der Redaktion
- What offer should we propose?
- What colour should we use?
- Should I send out a personalisation in a formal or casual way?
- What is the best incentive for a Tell-a-Friend campaign?
- We do not know, that’s why we have to test.
- New media often centralized in email (cf facebook updates) – complementary not able to kick email out.
- 8Seconds Email Optimizer Optimizes in real time the content and presentation of your email campaigns and newsletters based on your customer’s preferences. 8Seconds Email Optimizer shows different images to different customers and measures statistically and in real time which image is the most successful in terms of conversion. 8Seconds Optimizer automatically shows this image to the next customers. How does 8Seconds Optimizer work? Define your variables (such as pictures, call to actions, banners). We give you a snippet of code to copy & paste into your html email or website. Our server analyses the click-through behavior of the customers who open the email or website. When the 8Seconds server has enough information from the first customers, it determines the winner. The winning combination is automatically and instantly shown to all next customers.
- How does 8Seconds email Optimizer work technically? When the email is sent to the recipients, the images are not in the customer’s inbox yet. The images are downloaded at the moment the recipients open the email, because the email only contains a link to the creatives which are located on a server.
- Normal setting (without 8Seconds Optimizer): An email is made of html code. This html code refers to the server of the sender. The images in the email are located on that server. The recipients download the images from the server when opening the email.
- Optimization Setting: When the email campaign is optimized by 8Seconds Optimizer, the html code will be slightly modified. The code will refer to the 8Seconds Optimizer server. The 8Seconds Optimizer server redirects immediately to the different images which are located on the server of the sender. Example of modification html code: <a href =&quot;http://optimizer.8seconds.be/public/tntrack.php?xm=582&eid=tne8qv6&uid= %%$ES02269A%% &quot;><img border=&quot;0&quot; src =&quot;http://optimizer.8seconds.be/public/tntrack.php?xm=376&eid=tne8qv6&uid= %%$ES02269A%% &quot; /></a>
- New media often centralized in email (cf facebook updates) – complementary not able to kick email out.
- The operator wondered which content would maximize the effectiveness of the campaign. They decided to create different images and test them with 8Seconds Optimizer. In this way, the recipients will point out what works best.