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Ibahrine 7 Strategic Planning

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Developing Marketing Plan 13/10/09 7 1 Dr. Mohammed Ibahrine American UNIVERSITY of Sharjah jah COLLEGE of ARTS and SCIENCES MASS COMMUNICATIONS
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
Top-Down Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13/10/09
[object Object],[object Object],[object Object],[object Object],7-
[object Object],[object Object],[object Object],[object Object],[object Object],The Business Plan 7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps in the Business Plan 7-
[object Object],[object Object],7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps in the Marketing Plan 7-
[object Object],[object Object],The Advertising or IMC Plan 7-
[object Object],[object Object],7-
[object Object],[object Object],What is a campaign plan? 7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is a campaign plan? 7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Situation Analysis 7-
SWOT Analysis Opportunities Strengths Weaknesses Threats
[object Object],[object Object],[object Object],[object Object],[object Object],Objectives 7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurable Objectives 7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Positioning 7-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Communication Strategy 7-
Insight Mining ,[object Object],[object Object],[object Object],7-
The Communications Brief ,[object Object],[object Object],7-
The Communications Brief ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Communications Brief Outline ,[object Object],[object Object],7-
Typical Campaign Plan Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Objectives The traditional advertising pyramid
Determining the Strategy Advertising Strategy Media Strategy Creative Strategy

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Ibahrine 7 Strategic Planning

  • 1. Developing Marketing Plan 13/10/09 7 1 Dr. Mohammed Ibahrine American UNIVERSITY of Sharjah jah COLLEGE of ARTS and SCIENCES MASS COMMUNICATIONS
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  • 46. SWOT Analysis Opportunities Strengths Weaknesses Threats
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  • 64. Setting Objectives The traditional advertising pyramid
  • 65. Determining the Strategy Advertising Strategy Media Strategy Creative Strategy