2. What is Social Media?
When and Where is it
currently being used?
How can Northwestern
Technologies position its self
to take advantage of these
3. •1970’s BBS allows like-minded
groups to share interests no
matter their location
•2004 Yelp! Launched.
Businesses post location, hours,
and receive online reviews from
customers.
•2007 JetBlue initiates first
instance of a company using
Twitter for customer
communication.
4. • 2009-’10 Social
networks
Foursquare,
Facebook and
Twitter etc. allow
“check-ins” for
business marketing
• 2011 becomes the
year social media
truly becomes social
business
5. ADT’s builds brand preference by
building trust :
Twitter~ handles product questions
Facebook ~ product ideas, timely advice,
product issues handled
YouTube~ Allows for product
demonstrations
ALL allow sharing this info with others
outside the original participant and “up-
sell” the viewer with out their even
realizing it..
6. Helpful Information Builds Large Revenues…
Blogging lessons we Blogging for relevant industry
can learn from ADT: information, keyword rich content to
help with SEO
Audience relevant articles
with out being ADT specific
or salesy
Blogs posted frequently
Multi-media rich content
to keep and peak interest of
reader
“Share” buttons and
Facebook icons to help the
info go “viral”
7. A plan for Northwestern Technologies
Blogging: Fresh content. In- Facebook: Updated and
house author monitored daily
Contests: Drive traffic YouTube: How to videos
through offers to fill out daily Customer testimonials'
and share
Twitter: Fields questions or
complaints via Tweeting
8. Create humors series of videos on the crazy
antics of a crook who is always foiled by
Northwestern Technologies. Post them in
Facebook, YouTube, and your blog
Use true testimonials of your clients being
pleased with your products
Link them together with social media icons and
share buttons on every application
9. You have nothing to lose but the customers who
are going online and shopping with your
competitors.
Partner with Marketing411 and we will show you how to take advantage
of the benefits of the highly profitable, but very inexpensive social
media advertising .
Personal Full training
In business 15
Account Exec to for new social
years
work with media staff
Combined 75
years of online Ongoing BBB company
assistance as ad with great
marketing know-
how produces results credentials
10. Bullas, Jeff. “The 10 Best Social Media Campaigns.” Graph.
JeffBlulas. n.d. Web. 16 May, 2012
Borges, Bernie. “Social Media History: A Chronology.” Chart. Find
and Convert, 12 Feb. 2012. Web. 15 May, 2012
History of Social Media. Empire Media, Apr. 2012. Web. 14 May, 2012
Kitt, Denise. “An Historical Timeline of Social Media For
Business.” MediaFunnel. 21 Jan. 2012. Web. 14 May, 2012
“Older Adults and Social Media.” Chart. Pew Internet & American Life
Project, 27 Aug. 2010. Web. 15 May, 2010
Siciliano, Robert. “Small Business Security.” ADT Security. 15 May,
2012. Web. 15 May, 2012
Hinweis der Redaktion
Hello to each of you. I am excited to have been asked to share with your marketing team today. My name is Alisha and I am the Executive Account Manager for Marketing411. As you know Northwest and Marketing411 have formed a solid partnership toward helping your company gain strong brand awareness. Today I have been asked to share with you how implementing different avenues of social media can generate new sales and develop higher customer retention rates. As the leading high-tech manufacturer of security cameras and surveillance tools for business and industry you know how important security is to every business. I will share with you today how social media can help Northwest Technologies secure their own future as a company who remains highly visible and relevant.
In order to understand how B2B companies using social media are ensuring that they have any place in the future of business we need to take a quick step back and discuss the growth of Social Media and its emergence in the Corporate World. I will walk you through a brief history of what social Media has become. When and where is it being used today in the corporate world and how partnered with Marketing411, Northwestern Technologies can position its self to take advantage of these virtual conversations that can lead to consumer awareness, new loyal customers and stronger brand preference.
Using basic modem systemsSM started back in the 1970’s as a place for people to share ideas via a Bulletin Board System (BBS) (History).People loved being able to share with like minded groups so as tech grew, so did more effective and entertaining ways for people to strengthen relationships regardless of distance. Compliments Pew Internet & American Life Project, the graph on the screen allows you to see how as tech became more readily available the growth of people using it socially exploded until now 79 – 84% of those 15 and older take part in Social Media (Borges).As you know, TV commercials no longer have their effect because they have lost their audience. This is where their audience has shifted.And this is why Corporate America is now shifting its ad $ to Internet Advertising. Social Media is capturing the largest audience online. Businesses who don’t choose to shift with those potential customers will be left in the dust. Social Media is all about communication. It allows you a place to get your message out to potential clients through genuine conversations. It allows your clients to communicate with you in a manner that allows response quickly and effectively building further brand loyalty. It allows your customers to talk for you to potential clients, giving their genuine feedback about why your brand is better.The first decade of the new century saw business begin to take advantage of this shift in a new way to communicate. Yelp allowed for businesses to post locations and receive reviews for others to make buying decisions from (Kitt).Twitter was used to help smooth over disgruntled customers in Feb of 2007 and becomes a way the receive customer feedback and assist with customer service (Kitt).
As business got on the band wagon we saw those same social media applications that were created primarily for social reasons start to broaden their application to new ways specifically for businesses to help build their brand recognition and share what they loved about that brand with their online networks.2009-’10Social networks like Facebook and Twitter follow in the footsteps of Foursquare allowing “check-ins” for businesses helping with branding and marketing of those companies by letting the consumers “shout out” to their virtual friends where they were and what they were loving about it (Kitt).2011 is officially announced as the year social media becomes social business by Social Media guru Bernie Borges (Borges). The graph points out why. Over 70% of companies are taking advantage of Facebook’s business application of their accounts while about 50% are using the power of blogging to connect with their current and potential customers (Bullas).
Competitors like ADT are using all facets of Social Media to gain new customers and improve their customer service.Here is a screen shot of their channel on YouTube. Notice on the right hand side the icons they have included for others to find them through multiple social media outlets. Social Media isn’t about a “hard sale”. It’s about creating a space that can foster genuine conversations with potential or current clients. A quick look at ADT’s Facebook page shows that they have been able to handle customer concerns in real time and offer solutions so as to keep a customer a happy customer. It enables customers to feels like ADT cares enough to listen and respond. The quickness with which issues are handled right in front of the publics eyes allows potential clients to build trust and be more likely to purchase as well.ADT also uses blogging. Though, you will notice if you visit their blog the objective is not to talk about purchasing ADT products. Instead, blogging is about giving valuable content to the reader to keep bringing them back. Each visit exposes them “silently” if you will again and again to the ADT brand while giving them helpful and relevant information they can pass on to their network of friends, allowing even more exposure to the ADT brand.
ADT also uses blogging. Though, you will notice if you visit their blog the objective is not to talk about purchasing ADT products (Siciliano). Instead, blogging is about giving valuable content to the reader to keep bringing them back. Each visit exposes them “silently” if you will again and again to the ADT brand while giving them helpful and relevant information they can pass on to their network of friends, allowing even more exposure to the ADT brand.
Using a multi-application approach will allow Northwestern Technologies to cover all bases in the Social Media arena.For Blogging, Face book and Twitter its important that we select authors that are passionate about Northwestern Technologies mission and have authority in their position. They should be current employees for most benefit. We can help you train your Sr. Customer Service rep, your head marketing content manager and other such positions to have the social media know how to go with their current specialties at Northwestern Technologies. Blogging you will have fresh content 3 – 5 times a week. Facebook will have several daily posts of articles and polls with a manager who can field questions quickly.We will use Youtube to be your customers instructor as well as the voice in the head of the potential customer telling them there is only good that comes out of purchasing from Marketing 411. Personal testimonials go far!Incorporating contests can create explosive growth. In 2009 results of a popular contest for the Tourism Queensland website included 400,000 new visitors to the website in the first 30 hours and 1 million hits the second day the competition was launched (Bullas). A good contest can lead to amazing growth!
Humorous videos often go viral. 10’s of 1,000 of people see and then pass it along to their friends.Together we can assist you in:Creating a humorous series for YouTube around key products.Creating a portfolio of satisfied customers.And train you how to handle these tools to help it go viral for you.Of course, at every area of social media we utilize we will have icons back to your other social media apps, thus linking all of Northwestern’s applications but also linking customs more firmly into the brand through education.
Partnering with Marketing411 is simple. We create a portfolio for you and together we work on the best plan of action for your business goals. With our experience and expertise you have nothing to lose by becoming our customer.
Bullas, Jeff. “The 10 Best Social Media Campaigns.”Graph.JeffBlulas. n.d. Web. 16 May, 2012Borges, Bernie. “Social Media History: A Chronology.” Chart. Find and Convert, 12 Feb. 2012. Web. 15 May, 2012History of Social Media. Empire Media, Apr. 2012. Web. 14 May, 2012Kitt, Denise. “An Historical Timeline of Social Media For Business.” MediaFunnel. 21 Jan. 2012. Web. 14 May, 2012“Older Adults and Social Media.” Chart. Pew Internet & American Life Project, 27 Aug. 2010. Web. 15 May, 2010Siciliano, Robert. “Small Business Security.” ADT Security. 15 May, 2012. Web. 15 May, 2012