Marketing and Advertising opportunities for the education and apprentice sector

1. BIGCHOICE GROUP RECRUITMENT | EDUCATION | BRANDS
EDUCATION SPECIALISTS
School Leavers Open Days
Masters Bachelors
International Students MBA’s
Evening Weekend
Undergraduates
PHD Graduates
Post Graduate Study Abroad

2. REACHING YOUR MARKET – MULTIMEDIA ADVERTISING CHANNELS
USING TOMORROWS TECHNOLOGY TODAY
Web Display
E-mail
Mobile MMS / SMS
Social Media / Seeding
On Campus Events & Tours
YOUTH MARKET EVER CHANGING METHODS OF COMMUNICATING

3. OUR VISITORS & MEMBERS
INSTITUITIONS WE WORK WITH
OUR REACH
• Largest opt-in database of over 1 million registered users
• Reach over 577,000 course seekers per month
• Achieve 4 million page impressions per month
• The most visited youth network in the UK
• A network of over 700 plus Brand Agents at UK universities
AGENCIES WE WORK WITH
USER DEMOGRAPHICS
• Age: 16 – 30 year olds • 31% Business Graduates & Finalists
• 28% First Year A Level Students • 14% Media Film & Performing Arts
• 32% Final Year A Level Students • 16% Based in London
• 26% MBA Course Seekers
• 24% International Students

4. ADVERTISING OPPORTUNITIES
• Digital newspaper Double Page Spread, Full page, half page, quarter page
• Video Max file size 1MB (AVI, MPEG, QuickTime and SWF files accepted)
• Online Display MPU, Leaderboard , Skyscraper, banner (expandable available)
• E-mail & SMS HTML/Text & Text up to 160 characters
• Cost Per Lead Pay for leads from students requesting information on your course.
Mobile On Campus
Web Display & MPU E-mail Events & Tours
MMS / SMS

5. ONLINE DISPLAY OPPORTUNITIES
Enhanced Listing Course Subject Directory Home Page MPU / Skyscraper
Background reskin Open Days Calendar University guide

6. EMAIL MARKETING
Our opt-in email data currently stands at 1 million registered users. HTML email is a great way to directly communicate with the youth
audience. An email campaign can be highly personalised and targeted. This method of advertising is trackable and gives you clear ROI.
The beauty of our database is that you can target candidates by the criteria listed below plus by discipline, location & year of study.
The email tracking system has all the features you would expect from an email marketing platform, including:
- Number of emails sent - Number of click throughs to website
- Number of emails opened/read - Number of undelivered mails (bounce backs)
- Which users clicked on which links - Number of users who unsubscribed
GCSE Finalist & Graduates (up to 3 years) International Wanting to Study UK
156,000 210,000 305,000
Lower Sixth Finalist & Graduates (3+ years) International Studying UK
123,000 250,000 95,000
Upper Sixth
200,000

7. EMAIL MARKETING - CASE STUDY
Client Name: Salford University
Campaign: International Student Attraction Campaign – Nov 2011

8. SMS MARKETING - CASE STUDY
Client Name: University of Birmingham
Campaign: Open Day Campaign – July 2011

9. MOBILE MARKETING
Reach:
Short Message Service (SMS) is a communication service allowing the interchange of shot text messages of
up to 160 characters between mobile phones. MMS is a static image or animated multimedia message which
can include music and voice. SMS marketing is ideal for local and national campaigns and can be
18-21 year olds 245,000
personalised addressing each individual by their first name.
21-25 year olds 295,000
Our data is cleansed after every send with non-deliveries removed from our database immediately ensuring
no wastage. The profile information we hold includes; age, gender, location and university attended.
SMS MMS
Your Invited to Birmingham
ESCP Europe Business Postgraduate Open day 26th
School: Open Day 14 May. November! Don’t miss this
Make the right choice for great opportunity to further
your postgraduate degree! your career 2opt-out
Call 020 7443 8826 to STOP@thebigchoice.com
attend.. 2opt-out
STOP@thebigchoice.com

10. INTERNATIONAL REACH
Here is a selection of some
of our most popular countries:
40,592 112,639 97,718
- India: 38,103
- USA: 28,157
43,920 - Italy: 21,786
- Germany: 24,384
10,824 - China: 29,605
434 - Denmark: 18,141
- Taiwan: 15,674
- Canada: 11,606
- Norway: 7,526
- Pakistan: 19,739
- Nigeria: 26,439
- Kenya: 6,365
- 305,000 international candidates - Singapore: 5,609
- all looking to study in the UK - Argentina: 4,957
- Brazil: 6,118
- registered from 160 different countries

11. Campus Marketing
BigChoice Group has a network of 700 plus student representatives across 70
campus’s in the UK and have implemented campus marketing activity on behalf of
recruiters, national brands and Institutions.
Working directly with the students union, careers departments, clubs & societies,
Big Choice Group have unrivalled access to campus.
Our experience in implementing such activity and relationships with our brand
managers ensures the clients’ marketing messages are distributed in the right areas
to the right students.
• Flyering • AdWalkers • Bluetooth
• Posters • Projection advertising • Data Capture
• Careers fairs • Pic Flips • Experiential advertising
• Focus Groups • Clean street advertising • Ambient marketing

12. Campus Marketing
Look Walkers Eco Bike
Illuminated, wearable Pedal powered
billboards carried by illuminated adbikes
trained promotional staff.
Leafleting or sampling
available.
Scootermedia Ad Vans
Stylish, illuminated Illuminated, 48
double-sided 4-sheet sheet Ad Vans.
trailers. Leafleting or
sampling available. Music
can be played from
vehicles.
Digital vans Street Skins
Rear projection digital screen
integrated van. Gaming, live 'Skin' stretched over
TV, internet feed, digital shutter doors of stores.
content, touch screen. Location specific.
Operates day or night Target urban
audiences in proximity
to city centres.

13. AdWalkers
Adwalkers are interactive, online, wearable media platforms. They offer the ability to spend
extended periods of precious “face” time, interacting and engaging with your audience.
Adwalkers mobility enables precision targeting, they can be used as a direct sales tool, for playing
interactive games and data capture.
Wearable 17 inch screens with multi touch screen technology are ideal for delivering visual
messages, videos, market research, data capture and consumer engagement campaigns.
We can also offer custom software and applications running on the AdWalker’s or work with your
existing digital team to incorporate existing content.

14. AdFloor – Interactive Floor Advertising
Ad Floor Campaigns
Whether you’re planning an exhibition stand, product launch,
experiential event or party, AdFloor can provide something
new and exciting.
AdFloor is a novel and enterprising technology that lets you utilise
a traditionally overlooked space – the floor. AdFloor adds a new
dimension…
• AdFloor captures the attention of guests and visitors, drawing
them into your space.
• Visitors can’t help but interact with your brand.
• AdFloor is fully customisable with over 100 effects to choose
from, you can personalise your floor to be in harmony with your
brand or event theme.

15. Campus Marketing Service Costs
Campus Marketing service costs
Campus activity Average cost
per university
Liaise with careers departments, faculty heads of a relevant department & 2 student clubs / £500
societies per uni
Flyering & postering for 1 week per university per person £500
Flyering for 1 week per person £500
Clean Graffiti – 30 prints per campus £3,500
Projection advertising – 1 day per campus (artwork set up not included and ranges depending on From £2,500
how complex campaign is, starts from £500)
SMS sent to notify students of activity taking place. Each SMS sent on the morning of each event. From £160 per
1000
2 x AdWalkers + 2 operatives + 1 additional member of staff (technical advisor) to assist in £2,125
campaign. (not included is a one off art production fee approx £800)
Ice cream van or food cart (campus permitting / suitability), including 2 staff, approx 800 ice- £2,000
creams / pop – corn cones per day, incl food vending permit.
Picture flip books – great fun promotional activity suitable for balls and student parties.
Includes 3 staff (2 operatives & 1 promotional staff) £2,500
AdFloor – Excellent way of interacting with your audience (artwork set up not included and ranges From £3,000
depending on how complex campaign is, starts from £500).
Above costs are exclusive of:
• Artwork conversion and upload
• Campus access fees
• Administration fees

16. Testimonials
Ksenija, Marketing Coordinator, ESCP Europe Business School.
October 2011
‘I started working with the Big Choice Group in 2009 and since then they have proved to be
an effective online solution to promoting our programmes. Targeted emails always have
strong and immediate results and our recent activity on Just Courses website, despite a
short period of time, has generated a positive response. Working with the team at the Big
Choice has always been a great experience – they are professional, proactive, friendly and
flexible. Thank you so much!’
Emma, Client Relationship Director, MJD Consultancy
November 2011
‘MJD has been working with the Big Choice group on a number of campaigns, and your products
have become an integral part of planning our media activity. Working closely with Gurpreet has
been fantastic, she is super efficient and really knows her products inside out - explaining how we
can work together without any unnecessary sales waffle. It's great to be able to build friendly and
productive relationships with such nice people and Gurpreet is a great ambassador for the Big
WWW.BIGCHOICEGROUP.COM
Choice group. I would definitely recommend working with you to other clients and we'll be
continuing to include you products in our campaign activity.’
EDUCATION SPEACIALISTS
Gillian Radcliffe, Marketing Manager, London College of Communications (University of the Arts)
September 2011
‘Jane, we had a good number of people sign up for the early bird clearing sessions so far from our
JustCourses.com email campaign & we feel it was a good return on the modest amount we spent with
you. We will definitely work with you again on future campaigns.’

17. Conclusion
10 years of education experience means we have the target audience with..
• Network of 98,000 unique users every month
• 1 million registered users reachable by email and SMS text messages
• Innovative online, display and html email which are far more cost effective than traditional
methods
For more information contact:
Ian Peters
WWW.BIGCHOICEGROUP.COM
Account Manager
EDUCATION SPEACIALISTS
Tel: + 44 (0) 207 3783 3549
E-mail:ian.peters@bigchoicegroup.com