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Webmaster Tools
Ian Olson
COM 585
Kathy Gill
November 14th 2012
Is a free service to improve your site’s visibility in
   Google search results and address potential SEO
   issues.

Three big advantages Webmaster Tools offers are:

1) Get Google’s view of your site and diagnose
   problems

2) Discover link and query traffic

3) Share information about your website
Search engine optimization is the process of affecting the
   visibility of a website or a web page in a search
   engine’s search results. In general, the higher ranked a
   website is on the search results page results, the more
   visitors it will receive from the search engine’s users.

SEO is a internet marketing strategy that considers how
  search engines work, what people search for, and
  which search engines are preferred by their target
  audience.
Remember, if you’re
  making changes to
  your site, you
  want the bots to
  see this as quickly
  as possible and as
  deep within the
  site as possible.
1) Entice and Lure Them
-Easiest way to improve your SEO is
   through generating new content.
   The more links you have out on the
   web, the greater your chances are of
   attracting crawling bots to your site.

2) Make your site as transparent as
   possible for Google to index.
-Create a XML sitemap
-Fix internal links resulting in 404
   errors.
Google Webmaster Tools will not only show
  broken links on your site, but also links that are
  driving traffic to to the site for which there is
  no valid page. Google also tells you pages it
  knows about but has been restricted from
  crawling.
In the links section
  of Google
  Webmaster Tools,
  you can find out
  who else is linking
  to you, which
  pages have the
  highest number of
  links, and your
  internal linking
  structure.
Creating a Sitemap helps Google know all the
  pages on your site, including URLs that may
  not be discoverable by Google’s normal
  crawling process. A XML Sitemap is simply a
  list of the pages on your website.
You can use a Sitemap to provide Google with
  metadata about specific types of content on
  your site including video, images, and news.
Tell Google to show your page with the www or
  without, set a geographic target and select if
  you want the images show up in Google’s
  enhanced image search.
If a site is lucky enough to get an additional block of
links beneath its Google listing, these can be managed in
Google Webmaster Tools. You cannot tell Google what
pages to add, but you can tell Google not to show a
sitelink it has created.
Google Webmaster Tools will notify you if your
  site becomes infected with malware. Google
  can block your site if it becomes infected. If this
  happens, you’ll need to have your site cleaned
  and resubmitted to Google for their approval
  through Google Webmaster Tools.
Google Webmaster Tools shows traffic for each
  keyword separately and gives info about website
  performance based on Google search queries.
  However, it does not cover search results from
  other search engines like Bing or Yahoo.

-Google Analytics shows total traffic for a website
  regardless of what search engine and search terms
  were used. It shows whatever search terms
  brought up your site in the listings, many of which
  may not be relevant.
Analyze search
                               data including
                              how much traffic
                                you got from
                             Google search data   Check who links to
            Find out how
                                                   your website as
            Google crawls
                                                     well as your
          indexs and ranks
                                                   internal linking
              your site
                                                      structure




   Receive alerts
when your site has                                       Customize your
    malware or                                          site’s defaults and
  generates error                                             sitelinks
 links to your site
Google Webmaster Tools: A Comprehensive Guide
http://www.searchenginejournal.com/google-webmaster-tools-a-comprehensive-guide/5712/

How To Increase Google’s Crawl Frequency
http://searchenginewatch.com/article/2223868/How-to-Increase-Googles-Crawl-Frequency

SEO Wikipedia Page-
http://en.wikipedia.org/wiki/Search_engine_optimization

Tips For Google Webmaster Tools
http://www.toprankblog.com/2009/04/6-tips-for-google-webmaster-tools/

Using Webmaster Tools like an SEO
http://www.youtube.com/watch?v=tQQmq9X5lQw

What’s the Difference Between Google Analytics and Google Webmaster Tools?
http://www.radicalmarketingsolutions.com/google-analytics-google-webmaster-tools-
    differences/

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Google webmaster tools

  • 1. Webmaster Tools Ian Olson COM 585 Kathy Gill November 14th 2012
  • 2. Is a free service to improve your site’s visibility in Google search results and address potential SEO issues. Three big advantages Webmaster Tools offers are: 1) Get Google’s view of your site and diagnose problems 2) Discover link and query traffic 3) Share information about your website
  • 3. Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s search results. In general, the higher ranked a website is on the search results page results, the more visitors it will receive from the search engine’s users. SEO is a internet marketing strategy that considers how search engines work, what people search for, and which search engines are preferred by their target audience.
  • 4.
  • 5. Remember, if you’re making changes to your site, you want the bots to see this as quickly as possible and as deep within the site as possible.
  • 6. 1) Entice and Lure Them -Easiest way to improve your SEO is through generating new content. The more links you have out on the web, the greater your chances are of attracting crawling bots to your site. 2) Make your site as transparent as possible for Google to index. -Create a XML sitemap -Fix internal links resulting in 404 errors.
  • 7. Google Webmaster Tools will not only show broken links on your site, but also links that are driving traffic to to the site for which there is no valid page. Google also tells you pages it knows about but has been restricted from crawling.
  • 8.
  • 9. In the links section of Google Webmaster Tools, you can find out who else is linking to you, which pages have the highest number of links, and your internal linking structure.
  • 10. Creating a Sitemap helps Google know all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. A XML Sitemap is simply a list of the pages on your website. You can use a Sitemap to provide Google with metadata about specific types of content on your site including video, images, and news.
  • 11.
  • 12. Tell Google to show your page with the www or without, set a geographic target and select if you want the images show up in Google’s enhanced image search.
  • 13. If a site is lucky enough to get an additional block of links beneath its Google listing, these can be managed in Google Webmaster Tools. You cannot tell Google what pages to add, but you can tell Google not to show a sitelink it has created.
  • 14. Google Webmaster Tools will notify you if your site becomes infected with malware. Google can block your site if it becomes infected. If this happens, you’ll need to have your site cleaned and resubmitted to Google for their approval through Google Webmaster Tools.
  • 15. Google Webmaster Tools shows traffic for each keyword separately and gives info about website performance based on Google search queries. However, it does not cover search results from other search engines like Bing or Yahoo. -Google Analytics shows total traffic for a website regardless of what search engine and search terms were used. It shows whatever search terms brought up your site in the listings, many of which may not be relevant.
  • 16. Analyze search data including how much traffic you got from Google search data Check who links to Find out how your website as Google crawls well as your indexs and ranks internal linking your site structure Receive alerts when your site has Customize your malware or site’s defaults and generates error sitelinks links to your site
  • 17. Google Webmaster Tools: A Comprehensive Guide http://www.searchenginejournal.com/google-webmaster-tools-a-comprehensive-guide/5712/ How To Increase Google’s Crawl Frequency http://searchenginewatch.com/article/2223868/How-to-Increase-Googles-Crawl-Frequency SEO Wikipedia Page- http://en.wikipedia.org/wiki/Search_engine_optimization Tips For Google Webmaster Tools http://www.toprankblog.com/2009/04/6-tips-for-google-webmaster-tools/ Using Webmaster Tools like an SEO http://www.youtube.com/watch?v=tQQmq9X5lQw What’s the Difference Between Google Analytics and Google Webmaster Tools? http://www.radicalmarketingsolutions.com/google-analytics-google-webmaster-tools- differences/