Become better at connecting with people through personal awareness

1. Communication Skills
for Internet Marketing
- Using Your Skills of
Awareness to
Understand the Needs
of Your Market

2. “It’s all about me”…
THAT is the modus operandi of salesy marketers
At least that is what I see as the mind set of that segment
of the Internet marketing business community that
promotes and advertises their hype-orientated “get rich
quickly” schemes. Unfortunately it is a big part of this
business; the glory-peddlers who give proper the real
business marketers a bad name.
In my opinion that’s the way it’s done by that segment of
the Internet marketing community anyway.

3. The Internet is rife with fakes who are carving their
way through the armies of would-be followers who
hope to build their fortunes from the advice of
these marketers – whose only really interest is the
success of their own online businesses, irrespective
of who becomes their latest subscriber.
I know that sounds harsh and accusing but it’s
based on the personal experience of my first few
years getting to know this business. It’s my opinion
of the way I think they plan their mission on the
World Wide Web.

4. You are the stepping stone part of THEIR plan to become
wealthy. And the point is that it is not all about wealth –
as they suggest – it is about happiness, success, and any
qualities that manifest things other than wealth – or
money.
That is why you get a lot of flashy promotion and offers
with all sorts of fancy graphics and banners displaying
pictures of expensive cars, homes, and beaches.
You’ve seen them, and probably bought into them too…
all those promises of high earnings and an easy life.

5. Sorry, but I believe a reality check is needed
because that is not the way it happens in real
life, not really. I don’t want to insult anyone’s
intelligence, but you know that’s not real life,
real business, and so do I.
So much about building an online business IS
about marketing and branding yourself, but
branding yourself, presenting and positioning
yourself as a trustworthy expert in your field or
niche who can genuinely help people to
progress.

6. All good marketers and business builders, on
and off line, have learned that gimmicks are
cheap, unsustainable, rarely work and moved
on, to put the client first – where they always
should have been in the fist place.
They have realized that success is based on
customer satisfaction that can only happen with
delivering what the customer wants, not what
the product developer assumes they want.

7. An awareness of what people want and the way
that they would like to receive it are essential
characteristics that you need to both recognize,
and deliver, in ways that will endear you to your
readers; those people who you hope will
become subscribers to your business and
eventually paying customers.
You cannot, nor should not expect success, and
repeat success, by throwing content at them
that above all, is insulting them.

8. You may get away with it for a short while, but it’s
not a formula for long-term success.
The gimmicks category is commonly known as the
shiny object syndrome, and frankly the ones who
have the most success with this hype style of
marketing are not the ones who invest in the
products.
Your aim should be to find out as much about what
is wanted by the community in your niche as you
possibly can…

9. Think… how you can make THEM successful. Your
success will be a naturally occurring process, a by-
product of their achievements.
If you’re concerned that maybe you don’t
understand how to become aware about people
and their personalities I urge you to research! Head
over to Amazon and search for pertinent titles, then
read, absorb, and learn from them. Don’t just let
them sit and collect dust on your shelf.

10. You will need to invest, time and money, in
learning how to progress towards your desires.
The better you know your subject, the better
you will be able to understand how much your
prospects need to know to progress them
towards their own success.
Developing your personality is a progression, a
journey, not a result or a destination.

11. By the way, are you interested to learn how you
can connect more effectively to become more
aware of the needs of your niche market?
Download my brand new FREE guide here