PSAC Leadership Training

Media skills training for
PSAC Leadership Training

Wednesday, March 24, 2010

Introductions


Mediums


Where it all started


Print


Radio


Keeping perspective and expectations


Media terms to know
Double Ender Tick-tock

Presser Dial-a-quote

Embargoed Wind her up

Off the Record

On Background

On Deep Background


Anywhere your audience gathers


Newsrooms are busy, short staffed places


This is not social media.


This is social media.


wo rld wid e
R E A C H
in an instant


Telling our stories


Key to success


Connecting with Canadians


Tips & Tricks on interviews


Use the phone


Stop speaking, they will


You don’t need all the answers


Practice, practice, practice


Keeping your eye on the goal


Media is inherently risky


Remember you are part of a team


A bad interview from you effects everyone


Don’t be the money stealing budgee


Basic communications tool kit
Press release Debates
Media advisory “Stand ups”
Social media release Pamphleteering
Reporter pitches Door-to-door
Press conference Email newsletter
Stunts Twitter
Keynote speech Facebook
Letters to editor Blogging
Direct mail Blogger outreach
Radio call in shows Fundraising
Signs, posters & ads Community outreach
Events Government relations

PSAC Leadership Training

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