1. www.DigiMarketingNow.com www.Twitter.com/Digi_Ian

2. weji crisis danger opportunity http://www.pinyin.info/chinese/crisis.html http://www.washingtonpost.com/wp-dyn/content/article/2007/01/18/AR2007011801881.html http://en.wikipedia.org/wiki/Chinese_translation_of_crisis#cite_note-1

3. http://snpp.com/episodes/2F08.html “ Look on the bright side, Dad. Did you know that the Chinese use the same word for "crisis" as they do for "opportunity"? Yes! Cris-atunity

4. why is digimarketing a cris-atunity? what difference does digital make?

5. what is digital marketing?

6. http://en.wikipedia.org/wiki/File:The_Thumbs-up_position.jpg, Steven H. Keys and http://www.keysphotography.com, http://en.wikipedia.org/wiki/File:OK_Sign.jpg, http://en.wikipedia.org/wiki/File:The_gesture02.jpg, Licensed under Creative Commons Attribution ShareAlike 2.0 License http://www.filmstudion.se/This_01.jpg NOT digital marketing

7. http://en.wikipedia.org/wiki/File:The_Thumbs-up_position.jpg, Steven H. Keys and http://www.keysphotography.com, http://en.wikipedia.org/wiki/File:OK_Sign.jpg, http://en.wikipedia.org/wiki/File:The_gesture02.jpg, Licensed under Creative Commons Attribution ShareAlike 2.0 License http://www.filmstudion.se/This_01.jpg definitely NOT digital marketing

8. DigiMarketing: The Essential Guide to New Marketing & Digital Media , Kent Wertime & Ian Fenwick, Wiley 2008 Digital Marketing, digimarketing , is the future evolution of marketing. It happens when the majority, or totality, of a company’s marketing uses digital channels. “ Thai Edition Nation Books 2009

9. … the future is already here. It's just not very evenly distributed. William Gibson “

10. are you doing digital marketing right now?

12. not new

13. 1957 ARPA first publically accessible on-line network 1979 1994

14. 2007 survey 2,400+ households in US, UK, Germany, Japan & Australia

15. 71% 2+ hrs/day

16. Internet penetration 2007 1.4 billion + http://en.wikipedia.org/wiki/Image:Internet_users_en_2007.PNG www.internetworldstats.com/ Africa has c. 30% mobile penetration South Africa c. 90% mobile penetration

17. Asia 40% China 253 million 19%

18. mobile social networking Shanghai-style

19. Locationally aware, in-taxi touch screens

21. digital’s not just the internet: traditional media go digital

23. ?

24. why is digimarketing a cris-atunity? 7

25. 1 underspent

26. DigiMarketing underspent…worldwide Source:Neo@Ogilvy Marketers Lag Behind Their Markets % Consumer Time Spent Online % Advertising Dollars Spent Online

27. growth rate? 2006-2010 cagr 2006 new media worldwide revenues? US $55b US $455b 23% 6% 2006 traditional media revenues?

28. growth rate? 2006-2010 cagr 2006 new media worldwide revenues? US $55b US $455b 23% 6% 2006 traditional media revenues? 14 years

30. 2 it is the future

31. it is not the strongest of the species that survives… nor the most intelligent… attributed, to Charles Darwin…but reportedly not found in his written works “

32. easier to learn if you start early… and you never forget Source: www.stockphotos.com

33. Ian Fenwick The only experiments doomed to failure, are those you don’t conduct. “

34. underspent it is the future

35. 3 repair, re-use, re-cycle

36. 1 = 7 5 secs = 4 ever

37. 5 secs = 4 ever

38. fast, not flashy user friendly tone

39. http://www.readwriteweb.com/archives/corporate_blogs_trust.php the least trusted on-line information source?

40. … can’t imagine why http://www.readwriteweb.com/archives/corporate_blogs_trust.php

41. … can’t imagine why http://www.readwriteweb.com/archives/corporate_blogs_trust.php "As you know, I am an Apple fanatic, but this deal even has me looking twice. Our computer buyer has put together this! The Blitz ad says $350 but Santa called and challenged him to do better. So now Sam’s is at new price of $345 and an additional $20 case value is included. This is an 8.9" WSVGA Acer CrystalBrite TFT LCD (1024 x 600) with an Intel Atom Processor, 1GB Memory, 120GB Hard Drive and a Crystal Eye Webcam. WOW. That information tells me that Sam’s really put together a great item for our Members! This unit is great for surfing the net, e-mail and is a nice netbook."

43. authentic

44. fast, not flashy user friendly language all browsers

45. http://marketshare.hitslink.com/ Scale only approximate 8% 68% .7% .6% 1% 21%

46. how does your website look on mobile devices?

47. fast, not flashy user friendly language all browsers cms vdo

48. www.tubemogul.com

49. fast, not flashy user friendly language all browsers cms vdo news/updates

51. underspent it is the future repair, reuse, recycle

52. 4 check your search strategy

53. Marketing Sherpa Business Technology Survey 2007. Technology purchases over $25K 80% said they found the vendor

54. *Enquiro Business to Business Survey 2007 of those find their ultimate vendor on-line 80% use search 70% Of those who say they don’t search 27% do! of business buyers go on-line during the buying process 85%

55. http://battellemedia.com/archives/000063.php John Battelle the database of intentions… “

56. do you have a search strategy for your business?

57. about 61 billion, 2007 in August alone http://a-stat-a-day.com/?m=200710 comScore stats, based on top 50 internet properties where search activity is observed 31 billion at Google (+5 b YouTube) world population? about 6.6 billion 8.5 billion at Yahoo! sites 3.2 billion at Baidu.com on-line searches?

58. Organic Listings Search Engine Optimization (SEO) Paid Listings Search Engine Marketing (SEM)

61. underspent it is the future repair, reuse, recycle check your search strategy

62. 5 CPA ROI

64. From the George Grantham Bain collection at the Library of Congress. According to the library, there are no known restrictions on the publication of these photos. http://en.wikipedia.org/wiki/File:Johnny-Wanamaker2.jpg John [Nelson] Wanamaker (1838 –1922) a merchant, religious leader, civic and political figure: the father of modern advertising. Half the money I spend on advertising is wasted; the trouble is I don't know which half “

65. underspent it is the future repair, reuse, recycle check your search strategy CPA, ROI

66. 6 inter actions trans actions

67. Sales Funnel Downturn Web2.0 = Judicious Consumers Action

68. Sales Funnel Downturn Web2.0 = Judicious Consumers Action

69. Sales Funnel Downturn Web2.0 = Judicious Consumers Peer Reviews Action Social Networks

70. anyone read on-line reviews?

72. anyone happen to belong to a social networking site?

73. 87% www.comscore.com/press/release.asp?press=2592 of 15+ population, Fall 2008

74. Sales Funnel Downturn Web2.0 = Judicious Consumers Peer Reviews Action Social Networks

75. 62% of brand-related talk features products in a positive light < 1% feature products negatively www.imediaconnection.com/content/13386.asp

76. “ Across all of Bazaarvoice clients, four and five-star reviews outnumber one and two-star ratings seven to one”

77. of course, it isn’t all good, all the time…

79. do you know what people are saying about you?

80. www.serph.com www.monitter.com http://spy.appspot.com www.blogpulse.com

81. http://www.ideastorm.com/ bonus: new product development

82. Solving customer problems quickly bonus: new product development customer service

83. “ Jeff” put in the equivalent of 4 months work last year on the Dell community support forum “ I actually enjoy helping people” Dell Community Forum averages 9,000 posts per week, posts that otherwise would have gone to Dell Support Lines Groundswell , Charlene Li and Josh Bernoff, : Harvard University Press, 2008 bonus: new product development customer service user support

84. underspent it is the future repair, reuse, recycle check your search strategy CPA, ROI interactions transactions

85. 7 creative use of digital is dynamite

86. Tourism Queensland www.IslandReefJob.com $150,000 6-months caretaker & blogger on Great Barrier Reef 1 million visits in 7 days

87. Tourism Queensland www.IslandReefJob.com $150,000 6-months caretaker & blogger on Great Barrier Reef 1 million visits in 7 days

88. Hand-crafted boxes of artifacts used in the stop-motion movie Coraline sent to 50 bloggers www.coraline.com

89. Desktop Widgets click on icon to see offer 2m downloads $80 m in direct sales in 1 st year (2005) 2008 Q3: 10m clicks* www.southwest.com/ding/ * adage.com/article?article_id=132778

90. underspent it is the future repair, reuse, recycle check your search strategy CPA, ROI interactions transactions creative digital is dynamite 7

91. www.DigiMarketingNow.com Follow me on Twitter, Ian_Digi

92. why is digimarketing a cris-atunity? what difference does digital make? 7

93. 1 unique devices

94. Unique devices Canon Rebel 350 3 years old #560151117

96. collect data, drop by drop Lipton in Japan opt-in, daily messages, quizes, games, etc. every device unique digital: addressable

97. unique devices new media model 2

98. Content Creation Specialists Publishers, editors, vehicles Distribution channel (bookstores, newstands, TV/radio stations) Mass Media Consumers Traditional Media Model $$$ eyeballs expensive channel, production & filtering modest returns to creators

99. modest returns to specialist creators near free channel, free peer filtering modest returns to specialist creators New Media Model Generate Content Internet Publication Internet Distribution Consumers Consumers Generate Content

100. to find something comparable, you have to go back 500 years to the printing press, the birth of mass media… Rupert Murdoch, quoted in Wired , July 2006 “

101. How many people here read blogs? … write blogs?

102. Digital respect

103. paid circulation 2007 <4 million almost 1.7 m US-based unique visitors 33-48 m page-views (May 2007) http://perezhilton.com/?p=2601, http://gawker.com/news/welcome-to-the-internet/the-truth-about-perez-hiltons-traffic-276369.php ComScore, Nielsen NetRatings

104. People trust people http://www.nielsenbuzzmetrics.com/cgm at least twice as much as ads

105. http://www.engadget.com/2006/06/22/dude-your-dell-is-on-fire/

106. http://www.engadget.com/2006/06/22/dude-your-dell-is-on-fire/

107. 3 unique devices new media model targets become participants

110. Participatory 1:many iPod’s Dirty Secret the Niestat Brothers Posted Nov 20, 2003 1M+ downloads in 6 wks Apple expands iPod warranties Offers new battery replacement mail - in service

111. www.facebook.com www.myspace.com www.mixi.jp www.cyworld.co.kr social networks

112. Impressions: Reach & Frequency Slob Ogilvy: Toronto http://www.youtube.com/user/tuffsheet Seen by estimated 500 million people Estimates from Ogilvy & Mather. Represents viewership through all channels, inclusive of free Television exposure. Evolution Involvement & Sustained Engagement

114. 4 unique devices new media model targets become participants consumers take charge

115. Access and Restriction New Restrictions Unprecedented Access Marketers and Channels

117. OgilvyOne, Hong Kong, 2008, The HyperFactory, XS2TheWorld branded utility

119. 5 unique devices new media model targets become participants consumers take charge mobile moves fastest

120. ?? mobile phone subscribers 1.4b internet users 1.3b landline phones 1.5b email boxes 1.5b TVs Communities Dominate Brand s Business and marketing challenges for the 21st century By Tomi T Ahonen and Alan Moore World? c. 6.6 billion people device 1.4b credit cards 3.3b From: Technology/Internet Trends, Mary Meeker , presentation at Web 2.0 Summit, Nov 5 2008

121. mobile phone display projects via contact lens HMD 35 gms 28&quot; screen 6′ away

122. it’s not advertising, “ it’s just a really cool way to say goodbye ”

123. http://www.mobvis.org/demos.htm Augmented Reality

124. 6 unique devices new media model targets become participants consumers take charge mobile moves fastest digital sticks

125. iPod’s Dirty Secret the Niestat Brothers 2003 Dude, you can’t take something off the internet… that’s like trying to take a pee out of a swimming pool Joe Rogan, Newsradio

126. “ the dog poop girl” June 2005 , South Korea

127. 7 a new 4 P’s unique devices new media model targets become participants consumers take charge mobile moves fastest digital sticks

128. 4 P’s of marketing Product Price Place Promotion

130. www.DigiMarketingNow.com Follow me on Twitter, Ian_Digi