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The Tech Pieces




 Birla – ZopNow
http://bkbirla.in/
Agenda
•   Jokes
•   Intros
•   Even more stupid jokes
•   What is eCommerce
•   Understand all pieces in desi terms
•   How to decide what tech to use
Rules
• I terrupt e I do ’t ha e a y slides
• Sleeping is fine, snoring is not
• I do ’t k o all the a s ers so I reser e the
  right to say I dunno.
• I might not be able to reveal lot of data about
  my company
• I am available for follow up discussions
  outside the hall after the session.
Run
Who am I?
•   IIT Kanpur ( entered and exited with great difficulty )
•   Worked with Infosys and Amazon
•   CTO at Asklaila
•   Chief Music Officer at Bhoole Bisre Geet
•   Chief Food Officer at Potluck Restaurant
•   RJ with a radio station ( Radiowalla.in )
•   Poet at large
•   A PJ artist
•   The only guy in shorts in this black suit conference
About my company
• ZopNow started in Oct, 2011
• Our tag line – Be Lazy, Buy Easy
• Online hypermarket
• We stock over 7000 SKUs
• Our customers come to us 3-4 times a month
• 25+ SKUs in every order and Rs 1500 as avg basket size
• Nandini Goodlife tetra pack milk is the most sold SKU
• Fastest eCommerce company - We do 3 hr delivery in
  Bangalore of daily needs
• Mobile orders are bigger compared to web orders
Let us start with a PJ
• What comes after e-Commerce
F-commerce
• Whe you do ’t get your e-Commerce right,
  all the F words come to your mind
• Why the fruit tech guys charge so much
• What the fruit do all these acronyms mean
• Is eCommerce fruiting rocket science ( racket
  science )
• I have the best site and price but nobody
  comes here. What the fruit.
What is eCommerce after all
• MISC - Massively Integrated Supply Chain
• A supply chain is a system of organizations,
  people, technology, activities, information and
  resources involved in moving a product or
  service from supplier to customer.
• Key is optimizing it by controlling various
  aspects of it.
ZopNow timeslot issue
• We operate on 4 slots – 9-12, 12-3,3-6,6-9
• Orders used be maximum in morning slot
• Since this slot was the first slot for maximum
  duration of time
• Leads to peaks and valleys in workload which
  leads to bad people utilization
• 9-12 has lot of traffic on roads
ZopNow timeslot solution
• Introduced 25% more Zoppies for 12-3 and 3-6
  slot
• The customers behavior completely changed
  after that
• Changed customer behavior for business
  benefits
• In next stage we will make it dynamic
Massively Integrated Supply Chain
• Automation of all processes is just the
  beginning
• They key is in understanding their inter play
Inventory   Supplier     Logistics   Warehouse
  Mgmt      Relations    Platform     Mgmt



Ordering     Content                 Customer
                        Marketing
Platform      Mgmt                    Service




            Hosting / BI
Ordering System
•   AKA – website or phone
•   Understand what will work in your domain
•   Understand offline process, if any in that domain
•   Spend time in shops and see how customers interact
    with products
•   If you are on web, SEO is key
•   Eg. We did a visible shopping basket because number
    of “KUs is high’
•   Lot of eCommerce companies are already doing 10%
    biz on mobile
•   Swayamvar Shopping
ZopNow Website
Content Management
•   AKA – Tujh main rab dikhta hai
•   Needed for SEO
•   Combine text, images and videos
•   Sharable content
Inventory Management – Key Aspects
• AKA – Yahan wahan, kahan kahan, poonchho
  mat kahan kahan
• Stock correctness
• Inventory Analysis
• Pilferage management
• Auto Purchase Order generation to optimize
  margins and fill rates
Logistics – Key Aspects
• AKA – Mera kuchh saaman, kisi ke paas pada
  hai
• Outsourced vs Inhouse
• Kms travelled per order and per Rs
• Tell your customer where the order is
ZopNow Order Tracking
Marketing
• AKA – Mere Karan Arjun aayenge
• Why so many black suits?
• SEO is the key but it will fall flat without technical
  depth
• SEO is like walk-ins in off line world
• Social – sharability of the content is key
   – Laziness Contest
   – Multi Tasking event
• Landing Page optimizations
• Promotions platforms
BBG Page
Lazy Knight
Supplier Relations
• AKA – Arre tu boli thi, pichhle jumme ko
• Understand who can supply how fast not just
  prices
• Long run decisions have to combine both the
  factors
Warehouse Management
• AKA – Dhoondho dhoondho re saajna, mere
  kaan ka baala
• Just like mobile – incoming and outgoing
• The idea is to stay for shortest period of time
ZopNow Picker Sheet
Hosting
• Once upon a time there used to be something
    alled “er er Roo
• Cloud is like bachelors sharing a flat.
• The rent gets shared and reduces cost.
• All of a sudden some friends land up and you
  can still squeeze them in – elasticity.
• And you hire a maid to manage all the dirty
  linen.
BI
• AKA - Costly Common Sense
• Usually used to justify what you think with
  data
• Start with Excels
• Excels can be connected to databases
• There is a lot you can do with them
• Use Google Analytics
• Use online docs and forms
ZopNow Customer Map
BI Dashboard
Customer Service
• AKA – when the customer gets fruited
• Use SAS solutions for tickets
• Use cloud telephony – many numbers behind
  one number
• Do it yourself for angry customers
• Write personal mails
• Do ’t outsour e if possi le
Key to Tech Decisions
• Do ’t uild a la e high ay a d ride a i y le
  on that
• The cost of the medicines is dependent on the
  doctor you choose
• You o ’t lear thi gs i o fere e roo s, e
  out there
• Use online docs/forms.
• The best code is which is not written.
• Spend money as you see revenue.
Four Stages of eCommerce Software
•   Stage 1 – Market places
•   Stage 2 – Hosted Solutions
•   Stage 3 – eCommerce platforms
•   Stage 4 – Actually write code
Disclaimer
• All the characters depicted here are actual
  people I have met and advised and are not
  fictional. The people who have followed my
  advise are still cursing me and I am on the run.
Mrs Arora
• Homemaker of 18 year exp
• Can spend 5 hrs in a apparel shop without
  buying anything
• Uses FB a lot but does not know much tech
• Has very limited budget
• Has lots of time as her kids take care of
  themselves now
Tech solution for Mrs Arora
• Build FB community
• Use online docs
• Get into a niche
• Spend time talking to your customers and
  build relations
• Cost - Zero
Nature In a Bottle
Second to None
Mr Gupta
•   Runs a supari business for years
•   Inherited from parents
•   Knows all the suppliers in Rajsthan
•   Has deep relationship for them for decades
•   Does not use internet
Solution for Mr Gupta
• Check out marketplaces first
• Get used to the concept of selling online
• Understand how to convey your value
  proposition
• If market place gets traction, get into
  readymade platforms ( SAS )
The Shah boy
• Rich father who has made lot of money
• His father loves him enough that he can spend
  1-2 cr on it
• He knows a little bit of tech jargon
Solution for The Shah Boy
• Get a technical partner onboard
• Value your dad’s o ey
Abhinav dude
• Passed out of NIT
• Can generate 5 kgs of code in 5 mins
• Knows so many buzz words
Solution for Abhinav dude
• Do ’t rite ode
• First see if existing options are good enough
• Copy DB schemas if you decide to write code
  from open source platforms
• Remember the best code is which is not
  written
Moral Science
• Do ’t uild a te la e high ay to ride a i y le
• Techies will convince you that a twenty lane
  highway is needed
• Wrong doctor gives costly medicines
• Use online docs/forms
• Use SAS – software as a service
• Cloud can prevent you from a rainy day
• Do ’t take the rap fro te hies. Questio it.
• Do ’t aste o ey. It takes a lot of effort to ear
  it.
Thanks
Doors are open now
       Birla
    ZopNow.com

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The tech pieces by BK Birla

  • 1. The Tech Pieces Birla – ZopNow http://bkbirla.in/
  • 2. Agenda • Jokes • Intros • Even more stupid jokes • What is eCommerce • Understand all pieces in desi terms • How to decide what tech to use
  • 3. Rules • I terrupt e I do ’t ha e a y slides • Sleeping is fine, snoring is not • I do ’t k o all the a s ers so I reser e the right to say I dunno. • I might not be able to reveal lot of data about my company • I am available for follow up discussions outside the hall after the session.
  • 4. Run
  • 5. Who am I? • IIT Kanpur ( entered and exited with great difficulty ) • Worked with Infosys and Amazon • CTO at Asklaila • Chief Music Officer at Bhoole Bisre Geet • Chief Food Officer at Potluck Restaurant • RJ with a radio station ( Radiowalla.in ) • Poet at large • A PJ artist • The only guy in shorts in this black suit conference
  • 6. About my company • ZopNow started in Oct, 2011 • Our tag line – Be Lazy, Buy Easy • Online hypermarket • We stock over 7000 SKUs • Our customers come to us 3-4 times a month • 25+ SKUs in every order and Rs 1500 as avg basket size • Nandini Goodlife tetra pack milk is the most sold SKU • Fastest eCommerce company - We do 3 hr delivery in Bangalore of daily needs • Mobile orders are bigger compared to web orders
  • 7. Let us start with a PJ • What comes after e-Commerce
  • 8. F-commerce • Whe you do ’t get your e-Commerce right, all the F words come to your mind • Why the fruit tech guys charge so much • What the fruit do all these acronyms mean • Is eCommerce fruiting rocket science ( racket science ) • I have the best site and price but nobody comes here. What the fruit.
  • 9. What is eCommerce after all • MISC - Massively Integrated Supply Chain • A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. • Key is optimizing it by controlling various aspects of it.
  • 10. ZopNow timeslot issue • We operate on 4 slots – 9-12, 12-3,3-6,6-9 • Orders used be maximum in morning slot • Since this slot was the first slot for maximum duration of time • Leads to peaks and valleys in workload which leads to bad people utilization • 9-12 has lot of traffic on roads
  • 11. ZopNow timeslot solution • Introduced 25% more Zoppies for 12-3 and 3-6 slot • The customers behavior completely changed after that • Changed customer behavior for business benefits • In next stage we will make it dynamic
  • 12. Massively Integrated Supply Chain • Automation of all processes is just the beginning • They key is in understanding their inter play
  • 13. Inventory Supplier Logistics Warehouse Mgmt Relations Platform Mgmt Ordering Content Customer Marketing Platform Mgmt Service Hosting / BI
  • 14. Ordering System • AKA – website or phone • Understand what will work in your domain • Understand offline process, if any in that domain • Spend time in shops and see how customers interact with products • If you are on web, SEO is key • Eg. We did a visible shopping basket because number of “KUs is high’ • Lot of eCommerce companies are already doing 10% biz on mobile • Swayamvar Shopping
  • 16. Content Management • AKA – Tujh main rab dikhta hai • Needed for SEO • Combine text, images and videos • Sharable content
  • 17. Inventory Management – Key Aspects • AKA – Yahan wahan, kahan kahan, poonchho mat kahan kahan • Stock correctness • Inventory Analysis • Pilferage management • Auto Purchase Order generation to optimize margins and fill rates
  • 18. Logistics – Key Aspects • AKA – Mera kuchh saaman, kisi ke paas pada hai • Outsourced vs Inhouse • Kms travelled per order and per Rs • Tell your customer where the order is
  • 20. Marketing • AKA – Mere Karan Arjun aayenge • Why so many black suits? • SEO is the key but it will fall flat without technical depth • SEO is like walk-ins in off line world • Social – sharability of the content is key – Laziness Contest – Multi Tasking event • Landing Page optimizations • Promotions platforms
  • 23. Supplier Relations • AKA – Arre tu boli thi, pichhle jumme ko • Understand who can supply how fast not just prices • Long run decisions have to combine both the factors
  • 24. Warehouse Management • AKA – Dhoondho dhoondho re saajna, mere kaan ka baala • Just like mobile – incoming and outgoing • The idea is to stay for shortest period of time
  • 26. Hosting • Once upon a time there used to be something alled “er er Roo • Cloud is like bachelors sharing a flat. • The rent gets shared and reduces cost. • All of a sudden some friends land up and you can still squeeze them in – elasticity. • And you hire a maid to manage all the dirty linen.
  • 27. BI • AKA - Costly Common Sense • Usually used to justify what you think with data • Start with Excels • Excels can be connected to databases • There is a lot you can do with them • Use Google Analytics • Use online docs and forms
  • 30. Customer Service • AKA – when the customer gets fruited • Use SAS solutions for tickets • Use cloud telephony – many numbers behind one number • Do it yourself for angry customers • Write personal mails • Do ’t outsour e if possi le
  • 31. Key to Tech Decisions • Do ’t uild a la e high ay a d ride a i y le on that • The cost of the medicines is dependent on the doctor you choose • You o ’t lear thi gs i o fere e roo s, e out there • Use online docs/forms. • The best code is which is not written. • Spend money as you see revenue.
  • 32. Four Stages of eCommerce Software • Stage 1 – Market places • Stage 2 – Hosted Solutions • Stage 3 – eCommerce platforms • Stage 4 – Actually write code
  • 33. Disclaimer • All the characters depicted here are actual people I have met and advised and are not fictional. The people who have followed my advise are still cursing me and I am on the run.
  • 34. Mrs Arora • Homemaker of 18 year exp • Can spend 5 hrs in a apparel shop without buying anything • Uses FB a lot but does not know much tech • Has very limited budget • Has lots of time as her kids take care of themselves now
  • 35. Tech solution for Mrs Arora • Build FB community • Use online docs • Get into a niche • Spend time talking to your customers and build relations • Cost - Zero
  • 36. Nature In a Bottle
  • 38. Mr Gupta • Runs a supari business for years • Inherited from parents • Knows all the suppliers in Rajsthan • Has deep relationship for them for decades • Does not use internet
  • 39. Solution for Mr Gupta • Check out marketplaces first • Get used to the concept of selling online • Understand how to convey your value proposition • If market place gets traction, get into readymade platforms ( SAS )
  • 40. The Shah boy • Rich father who has made lot of money • His father loves him enough that he can spend 1-2 cr on it • He knows a little bit of tech jargon
  • 41. Solution for The Shah Boy • Get a technical partner onboard • Value your dad’s o ey
  • 42. Abhinav dude • Passed out of NIT • Can generate 5 kgs of code in 5 mins • Knows so many buzz words
  • 43. Solution for Abhinav dude • Do ’t rite ode • First see if existing options are good enough • Copy DB schemas if you decide to write code from open source platforms • Remember the best code is which is not written
  • 44. Moral Science • Do ’t uild a te la e high ay to ride a i y le • Techies will convince you that a twenty lane highway is needed • Wrong doctor gives costly medicines • Use online docs/forms • Use SAS – software as a service • Cloud can prevent you from a rainy day • Do ’t take the rap fro te hies. Questio it. • Do ’t aste o ey. It takes a lot of effort to ear it.
  • 45. Thanks Doors are open now Birla ZopNow.com