2. POINTS WE WILL COVER
● Business LifeCycle of an Internet Centric Enterprise (ICE)
● IT Challenges for an Internet Centric Enterprise
● Technology Investment Options Available
● IT Asset Landscape
● Impact on Cashflow
● CapEx
● OpEx /
● Pay-per-use
● Options
● CaseStudies
● Recommendations
Confidential Netmagic Internal Use Only
3. BUSINESS LIFECYCLE
New Idea
Market Develop
Feedback and Test
Grow and Deploy and Discontinue
Expand Market Service
Confidential Netmagic Internal Use Only
4. TECHNOLOGY CHALLENGES
Dynamic business
Use of latest in technology
Bottomline and cashflow friendly investments
Flexibility to scale up and scale down
Faster time-to-market
Delivering consistent (but nuanced) user experiences
Security threats, compliance requirements
Ever-growing pool of technology tools and platforms
Confidential Netmagic Internal Use Only
5. CHALLENGES FOR IT
High
Cost
• Insurance • Telecomm
• Government • Banks
• ERP • Securities and trading
• Payment gateways
Compliance requirement
• Back-office applications • Ecommerce
• Education • Online travel and leisure
• Manufacturing • Market and Stocks
• Services • Media & Entertainment
Low High
Performance / without glitch availability Cost
Cost
Confidential Netmagic Internal Use Only
6. IT LANDSCAPE OF RETAILER
Robust and Scalable IT Infrastructure (Compute, Storage and Network)
Confidential Netmagic Internal Use Only
7. TECHNOLOGY INVESTMENT MODELS
SW / Management
Option HW Connectivity
Licenses Services
CapEx X X
OpEx
Pay-per-use X
Confidential Netmagic Internal Use Only
8. TECHNOLOGY PROVIDERS
AVAILABLE
Management
Option HW SW / Licenses Connectivity
Services
CapEx OEM OEM NA In-house
IT Service Service Service Service
OpEx Provider Provider Provider Provider
(Netmagic) (Netmagic) (Netmagic) (Netmagic)
Cloud Service Cloud Service Cloud Service
Pay-per-use Provider SPLA Provider Provider
(Netmagic) (Netmagic) (Netmagic)
Confidential Netmagic Internal Use Only
9. IMPACT OF ASSETS ON FINANCE
Investment in
Option EBIDTA Cash Flow
Fixed Assets
Need upfront funds
Good for short term
CapEx High and need to service
EBITDA
the capital
OpEx Nil Impact on EBITDA Good for cashflow
Pay-per-use Nil Impact on cashflow Best for cashflow
Confidential Netmagic Internal Use Only
10. LEVERAGING CLOUD
Use Cloud to rationalize new investments
● Options:
1. Start on Cloud
2. Start with connecting to public
Cloud for capacity expansion,
new service roll out, etc.
3. Use Cloud for demand
management / Scaling Out
4. Provision application servers on
public and let the DB on
dedicated server.
Confidential Netmagic Internal Use Only
11. INDUSTRY TRENDS
95% of ICE customers prefer the Opex or Pay-per-use model
Prefer to outsource IT infrastructure management and keep the
application management in-house
80% of ICE customers are moving some piece of their IT Infrastructure
on the cloud (pay-per-use)
Demand for stringent Service Level Agreements
Increasing focus on end-user experience driving SLA demands
Hybrid IT Infrastructure Models (Pay-per-use, Opex and Capex)
Confidential Netmagic Internal Use Only
12. Case Study Snapshots
Most
India’s
Popular TV online
Talk Show in managed
2012 hosted with us. marketplace in
Truth Prevails! India hosts with us
Asst light, completely on Dedicated Hosting Asset-light model - Dedicated Hosting
cloud - easy setup, scale (OpEx) completely on cloud, (OpEx) model to
on demand and reduce migrated from US to India CapEx model
Confidential Netmagic Internal Use Only
13. ADVANTAGE OF MOVING TO AN
ASSET LIGHT IT SERVICE MODEL
Start a company with “0” capex
Unlimited Innovation – don’t “select” ideas
Manage business not IT
Stay ahead of the IT infrastructure refresh curve
Flexible throughout the business lifecycle (move to different
investment models based on business demand)
Control through business focused SLAs
Build technology team to manage business applications and not IT
infrastructure
Confidential Netmagic Internal Use Only
14. WHO WE ARE…
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Confidential Netmagic Internal Use Only
15. ABOUT NETMAGIC
Netmagic: End – to – End IT Infrastructure Solutions Company
We own the complete cycle of Planning, Designing, Procuring, Integration,
24x7 Monitoring and Management of mission-critical IT Infrastructure hosted out of
our state-of-the-art datacenters. We deliver these services on a flexible Opex
(Service) commercial models
Single Window Access to best practices and capabilities to
architect, manage and host your IT Infrastructure.
System Integration 24x7 IT Infra Management Managed Hosting
Monitor & Manage the entire IT Colocation
Plan, Design, Size
Infrastructure stack Hardware on OPEX,
Procure & Manage Hardware
OS Internet Bandwidth with
Deploy, Consolidate / Migrate
/ Transition Datacenter DB domestic/ global peering
Infrastructure Network capabilities
App Remote Hand Support,
Architect / Build / Manage
Managed Security Cloud (IaaS) – Public / Hybrid
Private Cloud Environment
24x7x365
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Confidential Netmagic Internal Use Only
16. NETMAGIC AT A GLANCE
c
c
Confidential Netmagic Internal Use Only
17. NETMAGIC AT A GLANCE (Contd…)
Confidential Netmagic Internal Use Only
18. NETMAGIC AT A GLANCE (Contd…)
Confidential Netmagic Internal Use Only
19. CLOUD SERVICES PORTFOLIO
High
Moderate Public Cloud /
IaaS
Cloud-in-a-
Box SimpliCloud
Private Cloud
Hybrid Cloud /
Cloud SOaaS
Custom
Enterprise DC Connect Clouds
Consolidation
and HybriCloud
Virtualization
DR on Cloud
Netmagic Datacenter / Customer Datacenter Netmagic Datacenter
High Time to deploy / consume services Low
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Confidential Netmagic Internal Use Only
20. CUSTOMER SNAPSHOT
15 of top 20 broking
firms in India
90% of Mobile VAS 5 of top 10 Indian
providers in India media companies
Customers
Leading International ALL TOP online travel
players from the BFSI
companies in India
vertical
Strong presence
in the
Manufacturing
Sector
Confidential Netmagic Internal Use Only
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