Want to convert more customers online? Review this presentation to find out how I boosted sales for a digital business by 25% in just one month.

1. How to convert more
customers
P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s

2. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
You Should
Read This.
Run a Digital Business?

3. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
It doesn't matter how awesome your website looks and
acts, if your website isn't properly geared to drive
conversions and convince people to buy your service, you
can wave goodbye to most of your website and advertising
investment.
You need to stop spending (as much) and start converting.

4. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
Conversion rate optimisation is about getting more of the
right kinds of visitors to perform a conversion option on
your site, be that a sale or the completion of a lead
generation form (i.e whatever action it takes to generate
revenue and ultimately profit).

5. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
The great thing about Conversion Rate Optimisation for a
website is that it's essentially free - it capitalises on the
traffic that your site already has.

6. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
You're not spending any more money getting visitors to
your site, you're just doing a better job of converting them
once they arrive!
Optimisation of your conversion process, using split
testing and data analysis, to drive data driven changes
really helps to increase the return of your current online
investments.

7. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
Converting a higher percentage of your current web visitors
is MUCH more cost effective that attracting new ones.

8. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
Here's a little fact: Doubling your conversion rate means
halving your cost per acquisition - or HOW MUCH a new
customer costs you (if you're paying for web traffic from
any source)!
Don't forget this - CRO also helps maximise profits. Your
profit online is intimately tied to your web conversion rate.
And remember that more profit means extra money to
spend on additional acquisitions.

9. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
Here's an example of why you should be working on your
conversion journey...

10. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
As you can see from the graph, there is a noticeable
increase in the conversion rate and total amount of orders
around the 29th of September.
During that week, I made serious structural changes to the
checkout area of the site - an area that I had identified
(using Google Analytics data) as a key area potential
customers were getting stuck at.
I reinforced key security messages in the checkout -
ensuring that customers felt very comfortable making a
purchase via the site.
I changed textual content throughout the whole checkout
area

11. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
This created 25% year on year sales growth !

12. P e r k M a r k e t i n g - S E O / P P C / A n a l y t i c s
Are you interested in generating MORE sales online, without
spending extra money trying to attract new visitors?
If you're serious about your business and driving increasing
sales, drop me a line and I'll offer you a completely FREE no-
obligation appraisal of your current conversion journey.
Working together, we can help increase sales online without
spending a £ of your money on online advertising. I reckon
that sounds quite good!
http://perkmarketing.co.uk/contact/