This document discusses the importance of considering the other half of customers that are often overlooked - women. It notes that while women make up half the population, they are underrepresented among tech founders and in the tech industry. It provides statistics showing this underrepresentation. It also discusses common mistakes made in targeting products only at men without considering women's needs and preferences. It argues the business benefits of having women on founding teams and in leadership roles based on studies. Finally, it suggests ways to help address the lack of women in tech through outreach and encouraging girls' interest in technology from a young age.
4. TSstartup signups
demographics
Total sample: 106 people Total sample: 41 teams
5. Y Combinator
“Out of 111 founders in the Winter
2013 YC class, 12 are women —
that’s more than 10 percent, an
all-time high for the program.”
Source: Women Make Up 10% Of Founders In Y Combinator’s Current Class
18. Simple tips
Do: talk to women
Do: make women feel welcome
Do: get to know the real differences
Don’t: make a pink version of your product for her
Don’t: use the female bodies to sell your product,
you’re better than that*
If in doubt: would I do the same with/to a man?
* if not, go back to the drawing board!
21. Popular categories of mobile
apps among women
Source: The Apps Women Want by Handshake media
22. Women are more
committed gamers
Source: Flurry: Love, Courtship and the Promiscuous Male Mobile Gamer
23. What kind of apps do
women want?
clarity and simplicity to
better ways to work
the palms of my hands
bringing together the
various parts of my life
juggling busy lives
easier ways to do
comparison shopping the things I do
better ways to coordinate recipes,
ingredients and shopping
Source: The Apps Women Want by Handshake media
24. A girl’s app manifesto
Think about me.
I don’t like wasting time.
Make my life better or fun.
Don’t make me feel stupid.
Don’t make me change for you.
I’m looking for experiences, not features.
Yes, I like pretty, but I’m not a princess.
25. Bottom line
Women and men come in 50 shades of gray
pink and blue and
een
all the colors in betw
Women can be great, passionate customers
Women friendly doesn’t mean guys will hate it
Don’t forget about
the other half of your customers!
27. The other part of the equation...
Where are the girls on your team?
28. Why?
“We see that a company’s odds for success
increase with more female executives at the
VP and director levels.”
“For start-ups with five or more females,
61% were successful and only 39% failed.”
Source: Women at the Wheel; Do female executives drive start-up success?
Dow Jones VentureSource
29. Why?
“There’s little correlation between a group’s
collective intelligence and the IQs of its
individual members. But if a group
includes more women, its collective
intelligence rises.”
P.S.: It’s all about diversity and different perspectives
Source: Defend Your Research: What Makes a Team Smarter? More Women - Harvard Business Review
33. We can change that!
Tell (and show) girls and women in your life
it’s ok to love tech
Start them when they are young!
P.S.: Computer Engineer Barbie option. I’d
recommend Katniss Barbie, she kicks more ass.
34. Have you talked with
a woman yet today?
@iAlja
iAlja.com
ialja@me.com