Summer Institute 2012 Quinton Clay

1. Urban Recru
iting for the
Admission C new
ounselor
Quinton Cla
Associate D y
irector of U
ndergradua
—DePaul U te Admissio
niversity n

2. Overview
 Admission/Enrollment Overview
 Recruitment/Enrollment Activities
 Urban Market Familiarity
 Nuanced Recruitment
 Calendar Year Expectations
 Day-to-Day Expectations
 Tips
 Resources & Support

3. Admission/Enrollment ‘Funnel’

4. Recruitment/Enrollment Activities

5. Urban Market Familiarity
 Chicago, IL
 3rd Largest City in America
 55% Underrepresented Minorities (28.5%-IL)
 21.1% Foreign Born
 35.3% Homes speak additional language
 32.2% Attained Bachelors-level degree
(2010 US Census Report)

6. Familiarity Continued…
 Commuter culture/Public Transportation
 Campus visit limitations/opportunities
 College/University saturation
 20+ in Chicago
 70+ in Illinois
 Variety: Research Universities, Liberal Arts,
Technical, Community Colleges…

7. …urban market continued…
 Chicago Public Schools (CPS)
 106 Neighborhood schools
87% Low-income
12% Limited English proficiency
24.6 pupils per teacher
 38Charter Schools (52 in Illinois)
49,066 students
91.5% underrepresented minorities
11% of CPS student population
(Illinois State Board of Education annual report)

8. …urban market continued…
 Magnet schools
 w/o neighborhood attendance boundaries
 CPS Selective enrollment schools (9)
 Admission—grades, exam, test scores
 Militaryacademies, Career academies,
Math & Science academies, etc.
 Parochial schools
 Private schools

9. Nuanced Recruitment

10. Nuanced Recruitment cont…

11. Calendar Year
June-August August-October
March-May October-
December
March-May December-February

12. Tips
 Be aware but don’t stereotype
 Sensitivity is about everyone else
 A good answer comes from understanding
the question
 Don’t wash the dishes when the grass needs
to be cut
 Transparency generates genuine interest
 Sniff out stakeholders and advocates
 Utilize the ‘voice’ of your institution
 Plan around predictably random traffic
 You don’t have to reinvent the wheel, but
think before you drive
 Help is just a question away
 “No” is an opportunity to create a better plan

13. Day-to-Day
Received 30 inquiry
Called and confirmed bi-lingual
cards from
alumni volunteer to assist in
previously ‘unfruitful’
weekend presentation for CBO
inner-city school
Invited to Friday
afternoon college Found-typo in financial aid
during HS visit (on brochure during cafeteria-
Tuesday) stationed school visit

14. Resources & Support
 www.iacac.org
 www.nacacnet.org
 www.collegeboard.org
 www.isac.org
 www.insidehighered.com
 www.cps.edu
 www.chronicle.com
 www.carrnet.org
---non-web support---
IACAC Mentorship committee
IACAC Human Relations committee