Microsoft SWOT analysis. visit : http://www.sanketj.com/2012/09/microsoft-swot-analysis.html for more data.

1. SWOT ANALYSIS
S W
O T
By Sanket Jagtap Roll no :22
Empowered Group(B1)

2. SWOT ANALYSIS Primary factors
S Strengths
W
Weaknesses
• Powerful and renowned brand name. • Dependent on hardware manufacturers to
preinstall the MS OS.
• Diversified product portfolio.
• Level of sales is falling regarding the OS
• Ranked among Fortune Top 50 (2010) with and server softwares.
the revenue $58.437 billion.
• Organizational structure is not satisfactory
regarding the 5 layer management and red-
tapism.
T
Opportunities Threats
O
• Global touch using internet will be a lot • Giants like Google, IBM, Apple and Oracle
cheaper to devise its applications. are having their own prebundled
applications on their systems which
• Microsoft should invest heavily on reducing the market share of MS.
applications and consider the mobile market • Linux being an open source is yet another
as a new advancement. major competitor that is threatening the
position that MS has in the market especially
• Emerging markets in many countries show the desktop market.
strong willingness of the consumers to buy • Innovative mobile devices that are
PCs substituting the personal computers.

3. SWOT ANALYSIS
Strengths
S
Powerful and Revenue and Rules
renowned profitability computer
brand name factor rising at software
a stable pace. industry for
being at the
top.
Product Strong
development impact with • Diversified
is rapid and product line of product
innovation diverse field portfolio.
factor is high.

4. SWOT ANALYSIS
W
Weaknesses
Dependent on Level of sales Insignificant
hardware is falling presence
manufacturers regarding the regarding the
to preinstall OS and server wireless
the MS OS. softwares. market.
Organizational Quite a few Prone to
structure is products targeted
not regarding the software virus
satisfactory internet attacks and
regarding the applications. needs
5 layer constant
management patches
and red-
tapism.

5. SWOT ANALYSIS
O
Opportunities
It is company, Emerging Strategic tie-
if makes countries up with Nokia
proper show strong can change
strategy can PC consumer the game in
gain in online market mobile
advertising segment.
Its heavy Windows 8 Office
investment in and gesture products still
mobile and based does not have
wireless computing large scale
technologies can be key replacements
may give it development and new
desired fruits area technology
like office 365
can bring
enough cash

6. SWOT ANALYSIS
T
Threats
Innovative The recent Technology
mobile recession in life cycle is
devices that the US slowed growing
are down the PC shorter by the
substituting industry. passage of
the personal time
computers.
Piracy is a Many Linux is
major issue manufacturers growth is
that has and like IBM,Apple eating market
still threatens and Oracle are share of
the revenue having own Microsoft in
stream of prebundled desktop
application applications market.
developing on their
firms. hardware

7. SWOT ANALYSIS
Thank you
From B1
group