The document provides 10 insights for starting a web product company from Sahil Parikh, founder of DeskAway. The insights include starting small and focused, getting early feedback from 100 free accounts, having a slim team that wears multiple hats, having a sleek user interface, charging early to learn why people don't pay, using word-of-mouth online to reduce customer acquisition costs, letting others work for you through an affiliate program, paying attention to important metrics, hiring for roles like blogging and customer support, and showing customer success through testimonials.

1. 10 insights on starting a web
product company
Sahil Parikh
Founder, DeskAway
Author, The SaaS Edge
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

2. 1. Start Small
keep it simple and focused
more features != success
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

3. 2: Early Feedback
100 free accounts
Fix bugs, pitch and vision
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

4. 3: Slim Team
wear multiple hats
dev, design, marketing, support
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

5. 4: User Interface
sleek, crisp, sexy
people like it if it feels good
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

6. 5: Charge Early
break-even/ profitable
learn why people don’t pay
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

7. 6: WOM Online
reduce CAC
social media, SEO, email, blogs
build an email list early-on
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

8. 7: Let others work for you
build an affiliate program
1 to many is better than 1 to 1
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

9. 8: Metrics Matter
beauty of a web business
traffic to site, signups, conversions,
churn, renewals etc.
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

10. 9: Hire your English teacher
blog writing, help faqs, online
community management, customer
service and outreach
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

11. 10: Who loves you?
Testimonials, stories, videos
comfort visitors with success
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai

12. the good stuff…
Simon Sinek:
How great leaders inspire action
Michael Gerber: E-Myth
10 insights on starting a web product company / @sahilparikh / iWeekend.org /Mumbai