1. SEO Category Analysis Jon Morris, CEO of Rise Interactive

2. AT&T Stock Market Challenge April 7, 1992

3. The IIM Challenge Same Budget Same Website One Winner

4. 9 Internet Marketing Channels

5. © 2011, Rise Interactive, Inc. All Rights Reserved. 5 SEO Blocking and Tackling

7. Content Development

9. Category Coverage

10. Content Analysis

11. Probability of Success

12. Relevance

13. Estimate ROI by Category

15. Category Analysis: Rank © 2011, Rise Interactive, Inc. All Rights Reserved. 9

16. Category Coverage © 2011, Rise Interactive, Inc. All Rights Reserved. 10 Your Site

17. Category Analysis: Traffic © 2011, Rise Interactive, Inc. All Rights Reserved. 11

18. Probability of Success © 2011, Rise Interactive, Inc. All Rights Reserved. 12

19. Probability of Success © 2011, Rise Interactive, Inc. All Rights Reserved. 13

20. Content Analysis © 2011, Rise Interactive, Inc. All Rights Reserved. 14

21. Relevance © 2011, Rise Interactive, Inc. All Rights Reserved. 15

25. Aggregated Content

26. Newly Developed Content

29. Account For 43% Of ClicksSource: Slingshot SEO via http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates: June 2011

30. Web Analytics © 2011, Rise Interactive, Inc. All Rights Reserved. 21

32. Content Development