Mike Prasad, BitLoveMedia - 'The Secret to Social Media'

1. What do you ?

2. Also some general photos (like chocolates) may be CC Share-Alike from others on Flickr. Contact me to add attribution if this is the case.

3. Hello I’m Mike

4. I am 28

5. I am a foodie

6. I am from L.A.

7. I am on Twitter @mikeprasad

8. I am on Facebook /mikeprasad

9. I am in Melbourne!

10. I like branding

11. I like technology

12. I like social platforms

13. I like punctuation.

14. I’ve founded

15. founded

16. founded

17. founded

18. A Community Driven Media Network

20. founded

21. But enough about me

22. But why am I here?

23. But why should you care?

24. I promised you the secret

25. the secret

26. the secret to social media

27. the secret is

28. the secret is.

29. the secret is..

30. It’s not about social media

34. It’s not really transparency

35. It’s not really engagement

36. It’s not really everything else

37. Social Media is a set of channels

38. Social Media is a set of tools

39. Social Media is a way to scale

40. Social Media is just mechanisms

41. Success in Social Media

42. Success in Social Media is

43. Success in Social Media is Contextual Relevance

44. Success in Social Media is Contextual Relevance is Utility

45. Success in Social Media is Contextual Relevance & Utility

46. Success in Social Media is Contextual Relevance & Utility At Scale

47. Success in Social Media is using the right mechanism

48. Success in Social Media is using the right mechanism + right audience

49. Success in Social Media is using the right mechanism + right audience + right brand & product

50. Success in Social Media is using the right mechanism + right audience + right brand & product

51. Strategies for Success in Social Media

52. Strategies for Success in Social Media (some with silly names)

53. Strategies for Success in Social Media (like the Circle of Shiny)

54. Five Strategies for Success in Social Media

55. Strategy #1 Brand Like Candy

58. (Looks delicious huh?)

59. A good brand is a caricature

60. A good brand has a persona

61. A good brand sets the stage

62. A good brand tells a story

63. A good brand creates a culture

64. A good brand is your MVP.

65. Don’t Make Salads strategy #2

69. Multiple Small Seeds vs. Single Large Audience

70. Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign

73. Multiple Small Seeds vs. Single Large Audience Stratiﬁed Granular Audience Traditional Large Campaign

76. Multiple Small Seeds vs. Single Large Audience Stratiﬁed Granular Audience Social Media Mechanism Traditional Large Campaign

77. Multiple Small Seeds vs. Single Large Audience Stratiﬁed Granular Audience Target Seeds Traditional Large Campaign

78. The Circle of Shiny strategy #3

79. Seed Audience

80. Seed Audience

81. Seed Shiny Audience

82. Seed Shiny Audience Firs Loot k

83. Seed Shiny Audience Firs Loot k at ce re n G rie pe Ex

84. Seed Shiny Audience Firs Loot k Ad at ce op re n tio G rie n pe Ex

85. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex

86. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex Social Media Mechanism

88. New Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex

89. Audience Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex

90. What’s your shiny?

91. Be a Fireﬁghter strategy #4

92. Social Media is about People

93. People are your consumers

94. People are your audience

95. People are your critics

96. People are your marketers

97. People are your press

98. People are your business partners

99. People are your ﬁre

102. Fire is powerful identify & curate

103. The Big Sandwich strategy #5

104. Critical Viral Buzz

105. Critical Viral Buzz

106. Broader Critical Major Audience Viral Press & Adoption Buzz Exposure

107. Targeted Grassroots Seeding

108. Key Inﬂuencers Targeted Grassroots Seeding

109. Key Inﬂuencers Blogger Press Targeted Grassroots Seeding

110. Key Inﬂuencers Blogger Press Local Press Targeted Grassroots Seeding

111. Key Inﬂuencers Blogger Press Critical Viral Buzz Local Press Targeted Grassroots Seeding

112. Key Inﬂuencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots Seeding

113. Key Inﬂuencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots Seeding

114. Social Media is Leverage.

115. Does it work?

116. Does it work? Prove it

117. 3 Case Studies

118. Fatburger + 4Sq Case Study #1

120. Fatburger’s Goals Drive Locals & Highlight Options

121. The Burger “Enlargement”

124. Audience Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex

125. Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex

129. Key Inﬂuencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding

137. Creating more shiny

138. Creating a story

139. The Hypocrite Burger

140. The Hypocrite Burger

141. +

142. +

146. Results? Reinforced Brand

147. Results? Created Awareness

148. Results? Drove Locals

149. Ani.ME + Facebook Case Study #2

151. Ani.ME Goals Establish Iconic Cultural Brand

152. Ani.ME Goals Reach Minimum Audience Quickly

154. 100,000+ Fans

155. 100,000+ Fans < 3 months

156. How?

157. How? Iconic Brand

158. How? Iconic Brand + FB Ads

159. How? Iconic Brand + FB Ads + Targeted Content

160. How? Iconic Brand + FB Ads + Targeted Content + Key Curation

161. Target Seeds

162. Target Seeds Seed Audience

163. Target Seeds Seed Audience

164. Seed Audience

171. Seed Shiny Audience Firs Loot k Ad at ce op re n tio G rie n pe Ex

174. New Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex

175. The Result

176. The Result ?

178. What’s amazing?

179. What’s amazing? 100,000+ fans

180. What’s amazing? 100,000+ fans

181. What’s amazing? < 3 months

182. What’s amazing? < 3 months

183. What’s amazing? $_ _ _ _. _ _ USD

184. What’s amazing? $_ _ _ _. _ _ USD

185. What’s amazing?

186. What’s amazing? < 1% churn

188. Kogi + Twitter Case Study #3

189. Why?

190. Why? New Brand

191. Why? $2,000,000

192. Why? $0 Investment

193. Using $0 Marketing

194. Using Social Media

195. Using Word of Mouth

196. Using Community Curation

197. Using Community Curation

198. Cool

199. Cool But what is Kogi?

200. Kogi is

203. Only in Los Angeles

204. How?

205. How? Create an Icon

207. Target Seeds Traditional Large Campaign

208. Create The Shiny

209. Create Kogi Kulture

210. Identify The Mechanism

211. Identify Problems

212. Solve Problems

213. Solve With Mechanism

215. Why? Twitter

216. Why? Mobile Venue

217. Why? Broadcast Location

218. Why? Get Feedback

219. Why? Connect Culture

220. Speciﬁcally?

226. Kogi Goals

227. Kogi Goals Establish Iconic Brand

228. Kogi Goals Establish Iconic Brand + Culture

229. Kogi Goals Establish Iconic Brand + Culture < NOT FAIL

230. The Result

231. The Result ?

247. The Secret

248. The Secret to viral growth

249. The Secret to Social Media

250. The Secret is the right tool

251. The Secret is the right tool to create utility

252. The Secret is the right tool to create utility for your audience

253. The Secret is the right tool to create utility for your audience for your brand

254. The Secret to Social Media

255. The Secret is Perspective

256. The Secret is Perspective.

258. Perspective

259. Brand

260. Audience

261. Culture

263. What do you ?

264. What do you ?

265. Also check out a very cool tool in Private Beta. www.x1social.com Use Code iStratVIP

266. DISCLAIMER: I work with them. But, really, its unique & useful, as it instantly indexes and searches all Twitter-linked content in context.

Mike Prasad, BitLoveMedia - 'The Secret to Social Media'

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Mike Prasad, BitLoveMedia - 'The Secret to Social Media'