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How to communicate bad news online

              Mike Hickinbotham
                New Media Manager
       Brand, Innovation and Creativity - CMO
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   1
1. Markets are
   conversations.
2. Markets consist of
   human beings, not
   demographic sectors.
3. Conversations among
   human beings sound
   human. They are
   conducted in a
   human voice.


  Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   2`
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   3`
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   4`
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   5`
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   6`
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   7
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO   9
YOU CAN CONTACT ME HERE …


                                                   http://twitter.com/M_Hickinbotham



                                                 http://au.linkedin.com/in/mikehickinbotham




Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

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Mike Hickinbotham, Telstra - 'Communicating Bad News'

  • 1. How to communicate bad news online Mike Hickinbotham New Media Manager Brand, Innovation and Creativity - CMO
  • 2. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 1
  • 3. 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 2`
  • 4. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 3`
  • 5. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 4`
  • 6. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 5`
  • 7. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 6`
  • 8. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 7
  • 9.
  • 10. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 9
  • 11. YOU CAN CONTACT ME HERE … http://twitter.com/M_Hickinbotham http://au.linkedin.com/in/mikehickinbotham Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO