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The New Influencer




Wednesday, May 23, 2012
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Easy Prediction




Wednesday, May 23, 2012
Wednesday, May 23, 2012
The New Influencer: Virgin America and Travel
                        Influencers




Wednesday, May 23, 2012
Wednesday, May 23, 2012
Wednesday, May 23, 2012
What Brands Can Do Right Now to Leverage
                         Influencers?

 1. Hire a community manager - get intimate
 2. Tap existing brand communities - identify
 influencers
 3. Understand the tools: Klout, Trender, Social
 Flow...
 4. Build influencer visualisations - celebrate your
 advocates
 5. Engage and reward - add an influence layer to all
 existing marketing efforts: content, events,
 promotions, CRM, loyalty...


Wednesday, May 23, 2012
Build Visualisations: Conan




Wednesday, May 23, 2012
Five Tactics That Are Not Widely Used

  1. Engage on twitter during ANY campaign launch
  2. Empower influencers/ advocates to share
  3. Simple recognition is powerful
  4. Support influencer lists
  5. Have at least one in-house developer
  6. Build everything with sharing in mind

  Best Brand Example: Red Bull




Wednesday, May 23, 2012
Leveraging influencers:
                       questions



                                 @garthworking
                          garth@workingmandigital.com




Wednesday, May 23, 2012

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