Presentation by iSmart Communications For today’s senior level marketer, the time for transformation is now. By adopting an inbound marketing methodology and implementing integrated technologies, enterprises are able to improve every stage of the sales funnel while decreasing the cost per lead and customer. Balancing, measuring and investing in digital marketing strategies are imperative for global marketing teams, and inbound marketing leads the way. These initiatives also bring CMOs, Sales executives and CEOs into closer partnership, and when all the gears are moving in the same direction, you can expect a very positive impact on business growth. For the full ebook, you can download for free at http://pages.ismartcom.com/the-executive-guide-to-enterprise-inbound-marketing iSmart Communications Pte Ltd A CREATIVE and EFFECTIVE IMC Agency tel: +65 6325-2685 | mobile: +65 9785-8293 | fax: +65 6226-0661 email: stanley.mak@ismartcom.com address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212

1. DigitalMarketingStrategies,
Trends and Best Practicesfor
Today’s Enterprise Executive
THE EXECUTIVE GUIDETO
ENTERPRISE
INBOUND MARKETING

2. WHAT IS ENTERPRISE INBOUND
MARKETING?

3. Emphasis on creating and distributing, helpful
content to target personas through preferred
digital marketing channels to nurture marketing
contacts into sales-ready leads

4. Increase traffic & Leads Persona Development, Targeting,
Content Marketing
Social Medias, Email, PPC
Increase Leads, Improve Visitor-
to Lead Conversion Rates
Content Marketing, Lead
Generation
Optimized Email, Calls-to-action,
Landing Pages
Increase MQL-to-SQL Conversion
Reduce Sales Cycle, Reduce Lost
Leads
Lead Nurturing Marketing
Automation
Lead Nurturing Campaigns,
Lead Scoring, List Segmentation
Utilize Big data, Improve Sales
Performance, Increase Revenues,
Calculate Marketing ROI
Sales & Marketing Alignment
(Process), Marketing Automation,
Closed Loop Marketing
Website Analytics, Channel
Analytics, Campaign Analytics,
Sales Analytics, BI Integration
Enterprise Inbound Marketing Strategies,
Processes And Tools
Process Tools

5. RECOMMENDED BEST PRACTICES

6. Form persona development,
targeting, messaging and
segmentation to identify sales
opportunities

7. Develop a formal sales and
marketing process and
Alignment

8. Improve lead conversion
rates along with developing
content marketing strategy

9. Improve lead quality and
deliverability to sales by developing
lead nurturing campaigns

10. Leverage marketing automation tools with
content marketing creation, lead
generation and management tools
or nurturing tools for Lead management
and analytics

11. Thanks for Reading!
iSmart Communications is an Internet marketing agency based in Singapore. We
realize that the world is going to the web first, we work with our clients to cost-effectively manage
their marketing programs using an innovative and time-tested Inbound Marketing System developed
by HubSpot, the world’s No. 1 Inbound Marketing Software Platform.
stanley.mak@ismartcom.com
+65 6325 2685
12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212