Anything but Flat: Developing a 3D Brand

Anything
but Flat:
Developing
a 3D Brand.Gala Jackson, M.Ed.
CEO/Career Management Consultant
InterviewSnob

About Me
Ø  CEO, InterviewSnob, LLC
Ø  Millennial Expert, Blogger, & Career Development
Facilitator, Southworth by Neenah
Ø  Résumé Writer, National Sales Network
Ø  Blog and Webinar Contributor, Happy Grad Project,
CAREEREALISM.com
Ø  Board Member and repeat Conference Presenter,
National Résumé Writers’ Association
Ø  Member, Professional Association of Résumé
Writer’s & Career Coaches
Gala Jackson
Career Management Consultant
Millennial Career Expert I Résumé Writer I Career Coach

Let’s Connect
Land
the
Job

Blog:
www.landthejob.tumblr.com

Twi7er:
@SWLandtheJob

(#landthejob)

Facebook:
www.facebook.com/SouthworthPaper

InterviewSnob

Website:
www.InterviewSnob.com

Twi7er:
@InterviewSnob

Facebook:
www.facebook.com/InterviewSnob

LinkedIn:
www.LinkedIn.com/in/galajackson

It's easy to join!
Receive career resources from
InterviewSnob
Text
INTERVIEWSNOB
to 22828 to get started.
Message and data rates may apply.

What is Branding?
“
It’s
the
personiﬁcaLon
of
a
company.
If
a
company

were
a
person,
it’s
the
personality
and
habits
of
that

person.”

-‐ “So
what
exactly
is
a
brand?”

www.Under30CEO.com

What is
Personal Branding?
“It's
Lme
for
me
—
and
you
—
to
take
a
lesson
from
the
big

brands,
a
lesson
that's
true
for
anyone
who's
interested
in
what

it
takes
to
stand
out
and
prosper
in
the
new
world
of
work.

Regardless
of
age,
regardless
of
posiLon,
regardless
of
the

business
we
happen
to
be
in,
all
of
us
need
to
understand
the

purpose
of
branding.
We
are
the
CEOs
of
our
own
companies:

Me,
Inc.
To
be
in
business
today,
our
most
important
job
is
to
be

head
marketer
for
the
brand
called
YOU.”

-‐
Tim
Peters,
The
Brand
Called
You,
Fast
Company.com

What is
Personal Branding?
Who
am
I?

What
is
important
to
me?
What
are
my
core
values?

What
is
my
value
proposiLon?

What
are
my
strengths
and
weaknesses
as
it
relates
to
my
career?

What
are
my
skills
and
qualiﬁcaLons?

What
are
my
short-‐term
and
long-‐term
career
goals?

What
opportuniLes
are
available
to
me
right
now?

3D Personal
Branding
Documents Digital
Footprint
Demeanor

Personal Branding 101
Documents
•  Résumé

•  Cover
Le7er

•  Por`olio*

Digital Footprint (Google Me!)
•  Social
Media
Pla`orms

•  Personal
Website/Blog

•  OrganizaLon/Business
Websites

Demeanor
•  Appearance:
Head,
Shoulders,
Knees,
and
Toes

•  Approach

•  Networking

Every resume…
Profile
Statement
Relevant
Experience
Professional
Affiliations
Announcement
Education &
Course Work

Technical
Skills/
Certifications
Contact Info./
Social Media
Introduction Qualifications

The Resume
Contact
InformaLon

Social
Media
Hyperlinks

Summary
of
QualiﬁcaLons

EducaLon

•  GPA

•  Relevant
Coursework

Relevant
Experience

Work
Experience

Honors
and
Awards

Community
Engagement

Technical
Skills

Professional
AﬃliaLons

Eliminate
References

Example
15 seconds of
“resume fame”
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|!student@school.edu!|!LinkedIn!Profile
!
!
CUSTOMER!SERVICE!SPECIALIST!!
!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!
manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!
complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!
communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!
EDUCATION!
!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!
• GPA:!3.1/4.0!
• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!
• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!
• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!
RELEVANT WORK EXPERIENCE
!
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!
Server,&December!2013!–!Present&! !&
Hostess,&October!2011!–!December!2013!! !
Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!
experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!
guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!
• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!
• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !
Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013!!
Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!
transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!
the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!
• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!
NEW!BEGINNINGS,!CITY,!GA! !
Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!
Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!
surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!
and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!
return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!
• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!
• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!
! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!
!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!
• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!

!
JANE MELISSA DOE !
!
!
!
!
EDUCATION!
!
• GPA:!3.1/4.0!
!
!
!
!
JANE MELISSA DOE !
!
!
!
!
EDUCATION!
!
• GPA:!3.1/4.0!
!
!

• GPA:!3.1/4.0!
!
!
!
!
! ! ! ! ! ! ! !
!

!
!
! ! ! ! ! ! ! !
!
!

Key Words & ATS
Select companies and
jobs that are good fit for
your and your skills.
Go through each job
description and highlight
all of the qualifications
and skills that you match.
Key words or phrases
from your highlighted
material.
Utilize those key words
and phrases in your
resume while
incorporating your
specific experience.
So what? After every
bullet point. Think like a
hiring manager, asking
why is this information
relevant for this position?
Research Select Highlight
Underline AskIncorporate
Understand your
desired industry.
Identify trends,
leaders in the
industry, jargon, and
culture.

Example
Key Words &
ATS
!
!
JANE MELISSA DOE !
!
!
!
!
EDUCATION!
!
• GPA:!3.1/4.0!
!
!
additional!tasks!as!needed!to!ensure!efficient!operations.!
!
!
! ! ! ! ! ! ! !
!
!

Objective vs Profile
Objective:
To
obtain
a
job
in
customer
service
u1lizing
my
experience

Profile Summary:

Thrives
in
unique
and
fast-‐paced
environments
while
maximizing

customer
experiences.
Excep1onal
ability
to
manage
high
volumes
of

traﬃc,
creates
memorable
customer
experiences,
and
eﬀec1vely
resolves

customer
complaints.
Core
competencies
include
sales,
training
and

development,
excellent
oral
and
wriDen
communica1on,
and
ability
to

work
independently
or
as
a
team
to
exceed
goals.

Command Attention
Avoid Use Active Verbs
Responsible for… Engaged, Managed, Coordinated, Executed,
Collaborated, Utilized,
Provided, Initiated, Led, Curated, Generated,
Designed, Developed, Presented, Prepared,
Organized, Secured, Contributed, Observed, & MORE!
Tasked with…
Asked to…
I took care of…
Productivity Gaps Showcase how many and how much
Too much irrelevant
information
Be direct, clear, and concise
Assumptions Say what you mean and mean what you say
Use active verbs in your bullet points!

Common Mistakes
Voice: Passive
Responsible for…
Duties included…
Formatting
1’’ Margins
Avoid Header/Footer
Length
1-page
Grammar
Me, Myself, and I
Reinforcement
Skill/Qualiﬁcation +
Example
Generalizations
Leadership
Communication
The Details
Typos
Depth
Résumé Paper
References
Always separate
Placement
Marketing document

Every cover letter…
What
position &
Why?
Relevant
Experience
Education &
Course Work

Contact Info./
Social Media
Introduction Qualifications
Professional
Affiliations
Meaningful
Connection

Announcement

The Cover Letter
IntroducLon

•  Enthusiasm
for
the
company

•  Establish
a
ConnecLon

•  Job
Title
&
Job
ID
Number

Body

•  Key
QualiﬁcaLons
and
Skills

•  Examples

Conclusion

•  Follow-‐up

•  Contact
InformaLon

•  Enthusiasm
for
the
team/work

Electronic
Signature

Quick Tips
Voice:
Professional Enthusiasm
Team Orientation
Corporate Culture
Formatting
1’’ Margins
Avoid Header/Footer
Left justiﬁed
11-12 point font
Times New Roman/Ariel
1-page
Grammar
Read
Re-read
Peer Review
Professional Review
Examples
Skill/Qualiﬁcation
Example
Paragraphs/Bullets
Generalizations
Provide evidence
- Leadership
- Communication
- Attention to Detail
The Details
Typos
Résumé Paper

Social Media
E-mail Addresses
•  Signature
Lines

•  MulLple
Accounts

•  LifeLme
of
e-‐mail
accounts

Most Popular Social Profiles
•  LinkedIn

•  Twi7er

•  Facebook

•  Google+

•  Pinterest

Digital Management
•  Dual
Personas

•  Followers/Comments/Posts

•  Social
Cleaning
Somware

Social Media
Personal Websites
•  Landing
page
with
contact
informaLon

•  About
me.com

•  Free
website
somware

Blogs
•  Share
your
knowledge
and
perspecLve

•  PosiLon
yourself
as
a
resource

•  Exist
with
in
current
social
channels

Organization Websites/Profiles
•  “Google”
your
name

•  Write
le7ers
of
request

Appearance
Knees
•  Managing
anxiety

•  Nervous
habits

Toes
•  Arrive
early

•  Be
prepared
for
small
talk

Head
•  Hair
styles

•  Make-‐up

Shoulders
•  Anre

•  Appearance

Approach
Job Search Process
Are
you
organized?

Are
you
keeping
track
of
each
job
applicaLon?

Are
you
conducLng
Lmely
follow-‐up?

Interviewing
Know
corporate
culture.

Be
yourself.

Stay
the
course.

Ask
quesLons.

Attitude
Stay
posiLve.

Be
opLmisLc.

Be
creaLve.

Networking
Dont’s
•  Waste
Lme

•  Look
desperate

•  Appear
unpolished

•  Lack
confidence

Do’s
•  Give
a
solid
handshake

•  PracLce
your
elevator
pitch

•  Ask
specific
quesLons

•  Discuss
your
qualificaLons

•  Respect
the
recruiter’s
Lme

•  Exchange
business
cards

•  Take
notes

•  Follow-‐up

Do your Research
Before the career fair…
ü  Explore
job
opportuniLes

ü  Connect
with
employers/recruiters

ü  Review
company
vision,
mission,
&
strategic
plan

ü  Examine
your
social
networks
for
possible
connecLons

ü  Apply
for
jobs
before
the
fair

Anything but Flat: Developing a 3D Brand

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie Anything but Flat: Developing a 3D Brand

Ähnlich wie Anything but Flat: Developing a 3D Brand (20)

Anything but Flat: Developing a 3D Brand