As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.

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Hi.This won’t be a sales pitch :)

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WHO IS BLiNQ?
BLiNQ’s long-term relationship with Facebook is anchored in our ability to
continually perform for agencies and their brands. We’re focused on fueling
agency brands/campaigns success through our socially strategic tools & services.
currently one of only TWELVE partners globally
to hold both the Ads & Insights PMD badges.

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THE RIGHT SOCIAL MIX
AGENCY PARTNERS

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THE RIGHT SOCIAL MIX
BRAND RELATIONSHIPS

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NATIVE STORYTELLINGSocially Connecting Brands

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THE RIGHT SOCIAL MIXWHAT IS NATIVE ADVERTISING?
"A form of media that’s built into the actual visual design
and where the ads are part of the content."
Dan Greenberg: CEO, Sharethrough

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THE RIGHT SOCIAL MIX“ADS ARE PART OF THE CONTENT”
Early indication is that going “Native” is delivering value.

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WENT NATIVE
Before the Advertorial...

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The social amplification provided by channels
such as Facebook, Twitter, Pinterest,
StumbleUpon and Instagram is considered a
major part of what makes these ads succeed.

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BuzzFeed has
pioneered, the some
of the best native ad
content that is so
engaging consumers
want to share it with
their friends.

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BuzzFeed is at the forefront of creating a scalable model
for native ad content creation. They aren’t just creating
content for brands that is similar to their editorial
content — it’s literally the same. That’s what makes it
truly NATIVE.

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SPONSORED STORIES
Nearly 80% of advertisers are satisfied with the ROI
performance of Facebook Sponsored Stories.
By 2014, Facebook will see $3.34 billion in mobile newsfeed ads and
$1.15 billion in desktop newsfeed ads, according to J.P. Morgan’s forecast.

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PROMOTED TWEETS
26% of the US marketer and agency respondents that
used Twitter were using Promoted Tweets.
Promoted Tweets on mobile are achieving more than 40% in terms of engagement

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44.6 Billion Posts Across Over 102MM Blogs.
Similar to tumblr, StumbleUpon’s Paid Discovery feature allows
brands to insert URLs into the content stream. The company
reserves up to 5% of all posts for Paid Discovery.

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Two forecasts of social media
ad spending suggest that native
formats will grow faster than
display. Notably, both forecasts
were revised upward from
earlier versions.
GO NATIVE.

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Ads are (or part of) the content
Drives value for consumers, brands, advertisers & publishers
Challenge: Scaling both content creation & distribution
Native is poised to grow at a faster rate than display
Mobile LOVES Native
KEY TAKEAWAYS.

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THANK YOU.Questions?
e: rollo@blinqmedia.com