The document discusses using Facebook to build your brand. It provides statistics on Facebook usage in Norway, with over 2 million daily active users. It then discusses developing a long-term Facebook strategy and pages, focusing on connecting with customers through welcome posts, customer service, products, and other topics while thanking visitors and engaging audiences. Social plugins are also mentioned as a way to add social features to existing sites. The document concludes with discussing Facebook ad strategies for reaching audiences and driving connections, actions, and transactions.
5. “You don't want to just build connections. It's not about the
number of fans you have. It's about what you offer them. You
need to publish content and experiences that people care
about. Don't build around your business. Build around your
customers' interests. If you sell cameras, focus on pictures
and not your products. If you sell stoves, focus on the food
and not your steel products.”
Gokul Rajarem:Product Director Facebook ads
6. Page strategy:
Wish your visitores welcome
Customer Service
Products
Entertainment & promotions
Sales
Product Development
HR / Recruitment
12. Engage your audience by publishing to your wall:
Post succinct content, 100 – 250 characters
Post photos & videos
Ask for your fans opinion
Ask questions , using the question tool
Give your fans access to exclusive information
Reward your fans with deals and perks
Be timely
15. How do retailers make their sites
social?
SOCIAL PLUGINS SOCIAL LOGIN
16.
17. 5 takeaways for retailers
1. Add the Like button and the Send Button
2. Incorporate Open Graph tags
3. Add a post-purchase sharing option
4. Track your social integrations
5. Measure and optimize using Insights
18. Our Ad Strategy
From targeted reach to driving
connections
and
the value of social context
19. Premium Ads word of mouth at scale
Drive brand results and
• Single ad on the Facebook
Home Page
• Guaranteed first impressions
• Massive reach
• Multiple ad formats:
• Video
• Poll
• Event
20. Marketplace Ads transactions
Drive action and direct-response
• Auction-based pricing
• Drive actions
• Off-site clicks
1 • Transactions
• Game installs
2 • E-commerce sales
• Kick-start fan base
3
• Ad formats
• Event
4
• Like
• Standard