The Ultimate Guide to Choosing WordPress Pros and Cons
Facebook Developer Garage Agenda
1. facebook developer garage / lemberg
Mikael Lemberg
Chief Innovation Officer, Komfo
F fb.me/Mikael.Lemberg
T @Lemberg
W Lemberg.dk
E mil@komfo.com
M +45 53 37 79 88
komfo.com / facebook.com/komfo
2. facebook developer garage / agenda
AGENDA
1. News feed optimization
2. Word of mouth at scale
3. Stories production
4. Facebook ads
5. Implementing and organizing
komfo.com / facebook.com/komfo
5. facebook developer garage / news feed optimization
POST REACH COMPARED WITH
WEEKLY FREQUENCY
1 day 2 days 3 days 4 days 5 days 6 days 7 days
Source: Facebook, Worldwide Data, Top 100 brand pages, May 2011
komfo.com / facebook.com/komfo
7. facebook developer garage / news feed optimization
THE WEB IS BEING BUILT
AROUND PEOPLE
Browse
(Portals)
Search Discover
(Social)
Source: ComScore Global Y/Y change – Jan 2011
komfo.com / facebook.com/komfo
8. facebook developer garage / word of mouth at scale
TIME SPENT ON FACEBOOK
BY CONTENT SECTION
Front page / Newsfeed
Profiles
Photos
Apps & toos
All other
Source: comScore Mediabuilder, U.S., May 2011
komfo.com / facebook.com/komfo
9. WORD OF MOUTH
AT SCALE (WOMAS)
Your market (i.e. 200K)
Friends of Fans (i.e. 174K)
Fans (i.e. 484)
komfo.com / facebook.com/komfo
10. WHEN DO YOU STOP
RECRUITING FANS?
FoF Multiplier Marginalomkostning
Marginalnytte
# Fans
Kilde: Facebook, Worldwide Data, Top 100 brand pages
komfo.com / facebook.com/komfo
11. NEW KEY TERM:
”STORIES”
Not
Word of Mouth
Word of Mouth
komfo.com / facebook.com/komfo
12. PAGES BUILD COMMUNITIES FOR
CONVERSATIONS BETWEEN PEOPLE
Pages post and Conversations
get feedback between
friends
Fans Friends of Fans
komfo.com / facebook.com/komfo
15. AMPLIFY WORD OF MOUTH
WITH SPONSORED STORIES
Pages
Page Likes Page Posts Page Post Likes Check-in
App Used App Share Domain
App Website
komfo.com / facebook.com/komfo
16. DEFINE YOUR
WOMAS STRATEGY
Owned Earned
Pages
News Feed
Apps
Sponsored Stories
Word of mouth
Facebook Ads
Paid
komfo.com / facebook.com/komfo
17. ADAPT YOUR
ORGANIZATION
Acquisition Branding
Engagement
komfo.com / facebook.com/komfo
18. FIND THE RIGHT
BENCHMARKS
komfo.com / facebook.com/komfo
19. MOVE ON
IN 4 STEPS
1. Are you working with clicker training?
2. What’s your IPM score?
3. Do you have a WOMAS strategy?
4. How are you organized about branding,
engagement and acquisition?
komfo.com / facebook.com/komfo
Hinweis der Redaktion
Twitter-historie
Påstand: Jeres mål på Facebook er IKKE at få flest mulige fans. Faktisk er det ikke engang at få samtlige kunder som fans! Forklaring følger!
Konkurrence med coopetition-element. Husk i øvrigt at vægopslaget skal være noget vennerne har lyst til at give feedback på. Ellers vil fans ikke slå det op.
Høj viralitet. Masser af incitamenter til samtale mellem venner.