Slide ประกอบการบรรยายให้ ม.มหิดล เรื่อง How to increase website visibility By @iPattt

1. @iPattt
Hi ! My name is Patchara and
i blog about Website Business
and Social Media.
www.mahidol.ac.th

2. ผมเอง
Hi ! My name is Patchara and
i blog about Website Business
and Social Media.

3. TiGERiDEA

4. TiGERiDEA

5. www.mahidol.ac.th
Preparing to be the Top - 100 University of the world
http://www.webometrics.info/top100_continent.asp?cont=asia
world Visibility

6. Visibility
of your website
มาอีกแล้วรึ !

7. www.mahidol.ac.th
Web Indicators : Webometrics

8. www.mahidol.ac.th
Web Indicators : Webometrics
1. Search Engine
2. Link Analysis
Size 20% ,Visibility inlinks 50%, Rich files 15%, Scholar 15%

9. Visibility
Why do you serf university website ?

10. Visibility

11. Visibility
1. Web Architecture
2. Content Strategy
3. Web Service
4. SEO
5. SMO

12. Visibility
1. Web Architecture
2. Content Strategy
3. Web Service
4. SEO
5. SMO

13. Visibility 1. Web Architecture
< 25 Billion web

14. Visibility 1. Web Architecture

15. Visibility 1. Web Architecture
Organization
Structure web

16. Visibility 1. Web Architecture
Stakeholders
Centric web

17. Visibility 1. Web Architecture
Do you believe in

19. Visibility 1. Web Architecture
Web Directory

20. Visibility 1. Web Architecture
Direct to the
point web Page

21. Good Website can make our
important stakeholder quickly get
their desire contents !
http://www.sensible.com/chapter.html

22. คนจะดูเว็บและหมดความอดทน
ภายใน 8 วินาที !
http://www.sensible.com/chapter.html

23. ทําเว็บต้องให้ความ
สําคัญกับ User View
การประชุมจากหลาย
หน่วยงานทําให้หลงทางใน
การทําเว็บไซต์
http://www.sensible.com/chapter.html

26. Visibility 1. Web Architecture
Theme Design

31. Mahidol

32. University of Notre Dame
http://blogof.francescomugnai.com/2010/01/inspiration-25-beautiful-college-websites/

33. University of Texas

34. AddRan College of Liberal Arts

35. CEMP, Bournemouth University

36. The University of Chicago

37. The Ohio State University

38. Biola University California

39. Washtenaw Community College

40. Maryland Institute College of Arte

41. University of Virginia

42. Rice University

43. Full Sail University Florida

44. St. John

45. Bostonia: Alumni Magazine of Boston University

46. Boston University

47. Harvard College

48. Visibility 1. Web Architecture
CMS
Open Source

49. Visibility 1. Web Architecture
WordPress
Publisher

50. Visibility 1. Web Architecture
Joomla !
Module & Plugin

51. Visibility 1. Web Architecture
Drupal
Sophisticated Systems

52. Visibility 1. Web Architecture
http://www.ipattt.com/2009/cms-wordpress-joomla-drupal/

53. Visibility
1. Web Architecture
2. Content Strategy
3. Web Service
4. SEO
5. SMO

54. Visibility 2. Content Strategy
IT vs Publisher
Who take care of this update ?

55. Visibility 2. Content Strategy
Develop Content Plan
- “Content is the king” mind
- Your Stakeholder.
- Your Content policy ( Press, Activity, Q&A, Thesis etc.)
- Your Responsible in-charge
- Content Scheduling

56. Visibility 2. Content Strategy
Develop Content Plan
- “Content is the king” mind
danielwaisberg
flickr

57. Visibility 2. Content Strategy
Develop Content Plan
- Your Stakeholder.
Global
Mass
Niche

58. Visibility 2. Content Strategy
Develop Content Plan
- Your Content policy ( Press, Activity, Q&A, Thesis etc.)

59. Visibility 2. Content Strategy
Develop Content Plan
Open World, Open Mindset

60. Visibility 2. Content Strategy
Develop Content Plan
- Your Responsible in-charge

61. Visibility 2. Content Strategy
Develop Content Plan
- Content Scheduling

62. Visibility 2. Content Strategy
Create Content Media
Your online content must be the right sort of content.
Customer-focused. Authentic. Compelling. Entertaining.
Surprising.Valuable. Interesting. And it must be delivered at the right time,
the way your customers want it.

63. Visibility 2. Content Strategy
http://www.econ.tu.ac.th/econtuarchive/
http://www.econ.tu.ac.th/econtuarchive/

64. Visibility 2. Content Strategy
Promote special Content

65. Visibility 2. Content Strategy
User generated content
- Professor Blog
- Departments forums
- Students blog
- Comments ( and control )

66. Visibility 2. Content Strategy
User generated content
http://mahidoluniversity.wordpress.com/

67. Visibility 2. Content Strategy
User generated content

68. Visibility 2. Content Strategy
User generated content

69. Visibility
1. Web Architecture
2. Content Strategy
3. Web Service
4. SEO
5. SMO

70. Visibility 3. Web Service
Everything can be on web
- Administration Systems
- Social service related to your departments
Surprising.Valuable. Interesting. And it must be delivered at the right time,
the way your customers want it.

71. Visibility 3. Web Service
Everything can be on web

72. Visibility 3. Web Service
Everything can be on web
http://e-book.ram.edu/audiobook/

73. Visibility 3. Web Service
Online Education
The most traffic building for website
Online College Degree Programs and E- Learning
Virtual Educations
Online tutoring
http://education-portal.com/articles/Universities_with_the_Best_Free_Online_Courses.html

74. Visibility 3. Web Service
Online Education

75. Visibility 3. Web Service
Online Education

76. Visibility 3. Web Service
Online Education

77. Visibility 3. Web Service
Online Education

78. Visibility 3. Web Service
Online Education

79. Visibility 3. Web Service
Online Education

80. Visibility
1. Web Architecture
2. Content Strategy
3. Web Service
4. SEO
5. SMO

81. Visibility 4. SEO
Search Engine Optimization
- CMS
- DIV vs Table
- SEO Checklists
- Keywords Optimization

82. Visibility 4. SEO
Search Engine Optimization
- CMS
http://bit.ly/seo-checklists

83. Visibility 4. SEO
Search Engine Optimization
- DIV vs Table
Div tag has a lot of advantage
compare to table in terms of page
loading speed, crawling your page
and SEO friendly. However, tables
will make object appear aligned
the same in all browsers

84. Visibility 4. SEO
Search Engine Optimization
- SEO Checklists
- Keywords Optimization
http://bit.ly/seo-checklists

85. http://www.ipattt.com/2009/seo-keywords-checklists/

86. Visibility 4. SEO
Search Engine Optimization

87. Visibility 4. SEO
Search Engine Optimization
Every text
must be
text !

88. Visibility
1. Web Architecture
2. Content Strategy
3. Web Service
4. SEO
5. SMO

89. beth’s blog
1.Prepare

90. 3 Steps
SMO in university
1.Your Online objective
2.Your Stakeholders
3. Your SM Plan

91. Made by OpenDream, Design consulted by @iMenn

92. Blog, flickr, share option

94. ระบบ Vote ที่คล้าย
digg.com นี่แก้ปัญหาให้ผม
สามารถตอบคําถามที่มีการ
พิจารณาแล้วได้

95. flickr

97. Visibility 5. SMO
Social Tool embedding Technology

102. Visibility 5. SMO
Sample of Social tools

103. Elgg - Open Source Social Networking Platform.

104. Elgg - Open Source Social Networking Platform.

105. sharepoint.microsoft.com

106. Opensource http://buddypress.org/

107. Demo buddypress http://testbp.org/
ง่าย น่าสนใจ

108. Social Media
ก่อนจบ
ONLINE ASSET

109. @iPattt
Thank you !