iMotions - Attention Tool Eye Tracking Software - USAGE

1. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY To use Attention Tool® you need to follow the same process 1. Study Setup 2. Data Collection 3. Analysis & Report - Select the stimuli you want to test - Recruit your target group & segmentation - Choose your segment (s) & make an analysis - Define what do you want to find out - Test min. 30 valid respondents per segment - Customize & Export the visualizations - Define your target & segment - Brief the respondent on what he/she has to do - Make a Report - Establish your goals / success criteria - Calibrate the respondent - Setup your study in Attention Tool® - Show stimuli to the respondent Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

2. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Delivers value in every step of the product's life cycle. Packaging Print Ads Editorial Outdoor Retail On line TV / Cinema STANDARD License ✓ ✓ ✓ ✓ ✓ USABILITY Module ✓ MOVIE Module ✓ READING Module ✓ ✓ ✓ ✓ ✓ EMOTION Module ✓ ✓ ✓ ✓ SHARING Module ✓ ✓ ✓ ✓ ✓ ✓ ✓ Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

3. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY i.e. Packaging Benchmark With Attention Tool is easy to compare 2 products and evaluate their impact, branding & communication for pre-test, optimizations or Highlight (AOI) benchmark purposes. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

4. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Packaging Benchmark Click here to download the case study Methodology Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

5. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY i.e. Shelf Management Optimization Highlight (AOI) Capitalize the exposure of your product on the point of sale. You can also evaluate all kind of POS material at retail. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

6. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Shelf Management Optimization Click here to download the case study Methodology Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

7. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY i.e. Ad Campaign Pre-test Know which creative option engages more the consumer. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

8. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY i.e. Ad Campaign Pre-test Methodology Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

9. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Combinations of modules can be implemented to search a wide variety of objectives. i.e. TV ads evaluations EMOTION Metrics Emotion & Attention metrics to capitalize branding & impact in further editions MOVIE Metrics Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

10. BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY i.e. TV ads Methodology Click here to download the case study Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

11. EYE TRACKING SOLUTIONS iMotions is a high-tech development company specialized in eye tracking software and services. We develop Attention Tool®, which is the most robust eye tracking software platform for Market Research and Usability in the World. Our leading eye tracking technology is proven and have several patents pending on emotion measurements and reading pattern recognition, which make is unique. We are a step ahead of all other eye tracking softwares by providing not only eye tracking, but a new way of measuring consumer behavior in a 100% non intrusive way. iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers, Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the software with different models to fit your specific needs. We develop R&D projects for custom feature creation or further exploration of our technology. We also provide market research services and have a vast data collection network available with Attention Tool in US. Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers representation in UK, Australia and Latin America. Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research companies in 20 countries around the World. Check more on www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.