1. Pink Ponies - Video

2. Is Technology driving
Creativity ?

3. What is Creativity ?

4. Absolut Machines

5. Absolut Machines Video

6. What is Creativity?
“PRODUCTION OF SOMETHING ORIGINAL AND USEFUL”
THERE IS NEVER ONE RIGHT ANSWER
TO BE CREATIVE REQUIRES DIVERGENT THINKING AND
THEN CONVERGENT THINKING
6

7. The “Vacuum” Method

8. The “Your Way or Mine” Method

9. The “We will do it my way” Method

10. We might end up with this

11. Or something functional
Or here … It’s functional

12. But so it this …

13. Tesco South Korea Case Study

14. Is there an “Ideal” Method ?

15. And Technology ?

16. “Please Come Again”
“Good Morning”
Brand Experience used to be like this …

17. … and the ATM changed everything

18. TECHNOLOGY CHANGES OUR lives
BECAUSE TECHNOLOGY IMPACTS
us as people.

19. WE DON’T LIVE WITH TECHNOLOGY,
WE live IN IT.

20. DIGITAL IS NO LONGER JUST A WORD. IT’S A
WORLD.

21. IT’S WHERE WE LEARN, “LIKE”, LOVE
AND LIVE.

22. AND CONSUME.

23. AND PRODUCE.

24. Jetta – User Video

25. From CONTROL to SPONSOR

26. Sneakerpedia – SapientNitro Case study

27. From SALES to VALUE

28. Skittles – Case Study

29. From INTERRUPT to EXPERIENCE

30. Welcome to the NEW REALITY
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31. THE ONLY THING THAT STANDS
BETWEEN ALL THAT WE ARE
AND ALL THAT WE CAN BE
IS AN IDEA.

32. DA VINCI, NEWTON, DARWIN, EDISON,
FORD, , JOBS, ZUCKERBERG.

33. DA VINCI, NEWTON, DARWIN, EDISON,
FORD, EINSTEIN, JOBS, ZUCKERBERG.
THEY BUILT THEIR IDEAS.