3. Typical Homepage…
10%
5%
In Total 52% of Screen-space
12%
covered with Ads...
13%
12%
4. And Still…
Advertiser is Dissatisfied
Blind spots
How to grab attention?
Publisher is not happy
No means to guarantee attention to the advertiser
Extremely low Performance based Revenue
End User is Confused
Lost in the clutter and extremely frustrated
6. Captcha – Bridging the Gap…
A security tool called CAPTCHA exists on almost every site and is considered
just a necessary evil
Undivided/ Undisputed User Attention
7. NLPCaptcha
LG
Combining Security with Advertisement
9. Publisher - Advantages…
• New Premium Inventory – Increased Revenues that
directly adds to the bottom line
• Enhanced Security - Patent pending Natural Language
Processing (NLP) Technology
• Much better User Experience
Type the Red Word from the Image Above
Patent
10. Advertiser - Advantages…
Advertisers
• 100% Guaranteed User Attention
• Exceptionally High Recall
• Pay only per confirmed Recall
• No Risk of Fraudulent clicks by automated bots
• Average CTR of ~25%
Type the Blue Word from the Image Above
100% Guaranteed
11. End User – Primary Research…
Research done on a sample size of 250 people
• 91% of users prefer NLPCaptcha over traditional Captcha
• 76% found it easier than traditional Captcha
• 70% associated a content value – platform to know about
latest offers
_____ % users prefer NLPCaptcha over Traditional Captcha
91%
18. Current Reach…
• Strong Publisher Network growing at a rapid pace
• Tied up with most of the leading Media houses of the Country
• Currently reaching out to 25 million UVs per month
• Across Verticals – News, Finance, E-Commerce, Travel,
Bollywood, Music, Classifieds, Lifestyle & other Niches
NLPCaptcha currently reaches out to _______ UVs
25 million
*Source: Google Adplanner
19. Current Traffic…
• Serving more than 300 million Captcha impressions
per month, expected to cross 1 Billion mark within
next quarter
• 1mn+ solved Captchas per month
• 30% inventory from outside India, focused on NRIs
Type the Red word from the Image above
1 Billion
20. Vertical-wise Breakup…
Vertical Wise Breakup
2% News
5% E-Commerce
7%
9% 36% Jobs
Horizontal
7%
Auto
9% Matrimony
2% 12%
11% Bollywood
Finance
Classifieds
Niches
Reach across all the verticals with very strong presence in
News and E-Commerce
21. Demographics Breakup…
Age Gender Male
6% 5% 0% Female
6% 0 - 17
11% 36% 18 - 24 42%
25 - 34 58%
36% 35 - 44
45 - 54
55 - 64
72% of our audience belong to the age-group of 18 - 34
*Source: Google Adplanner
23. Some of our Leading Advertisers…
Leading National Brands across categories already using
NLPCaptcha platform to reach out to their Target Audience
24. Journey so Far…
• O to 300 million in 9 months
• Month on Month Revenue Growth of more than 50%
Crossed
300mn mark
First
Advertiser Crossed
200mn mark
Crossed
NLPCaptcha Launched N-Gage Presenting at
100mn mark
Launch Line of Captchas Ad-Tech
Dec Jan Feb March April May June July Aug Sep
2011 2012
Launched Video
Initial Set of Exclusive Tie-up Captchas
Publishers with the Leading Launched Research
Brand based Ad- Captchas
Network
25. The Way Forward…
• Further Strengthening of the Publisher Network
• Cross 1 billion mark with in next 3 months
• Highly targeted audience for Advertisers, mapping their core customer base
• Expansion to New Geographies
• Already tie-up for MENA region
• Plans to launch in a few more territories very soon
• Lead by Innovation
• Constantly innovate to create even more engaging platforms with in the
same ecosystem
Type the Brown Words from the image above
Highly Targeted Audience
26. Offerings in Pipeline…
• Engagement Solutions for Mobile/ Tabs
• N-Gage Video Pre-Roll Solutions
• Captcha Solutions for Premium Content
Type the Red Words from the image above
Mobile/Tabs
27. “Every Innovation is the whim of an elite
before it becomes a need of the public."
Ludwig von Mises, Austrian Philosopher and Author