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ENGLISH
JC’s Pancakes
BACKGROUND HISTORY
INSPIRATION
4 friends get inspiration & ideas from
Kedah.
Penang people love to eat
They get the recipe from Penang.
pancakes
The name ‘JC’ is one of the founder of this
restaurant.
The First Outlet
Opening in Citta Mall, Petaling Jaya.
The shop went

Bankrupt
Reason:
•No enough traffic among the shopping mall
•No customers come to buy pancakes
•No income
•No money to pay for staff
•No money to sustain
RELOCATION!
Moved to Taylor’s University.
Competitors of JC’s
Pancakes
NEW COMPANY NEW PRODUCT
•JC’s Pancakes is a new company.
•People don’t know about the new product.
•People reject to try the new food.
Eating “Brand” instead of food
•Customers eat food based on the brand.
•Example: MacDonald, KFC, Pizza Hut
PANCAKES
COMPETITORS
•Some company selling the same product
caused the competition of JC’s Pancakes.
•Example: Hot & Roll, Pancakes House
Obstacles & Challenges of
JC’s Pancakes
It’s a snack, not a MEAL.
•Pancake is a new market
•90% of the customers are students.
•Students not willing to take pancakes as
their proper meal
•Didn’t give fullness.
TRAFFIC & PEOPLE
•Hard to get a good and convenient location.
•Hard to get back the same customers.
THE WORKERS
•Having problems to employ employees.
•Limited man power to do work.
•Hard to trust the employees.
JC’s Pancakes nature of
business.
Pancakes & Nasi Lemak
•Sell pancakes as the main food & nasi lemak as
sub choice.
•Pancakes divide into heavy and light pancakes.
•Sell nasi lemak to support income.
LIGHT PANCAKES AS SNACK

HEAVY PANCAKES AS MEAL
STRATEGIES
•Having promotion: breakfast set A & breakfast set B
•Have a set meal called Nasi Ayam Penyet.
•However Nasi Ayam Penyet is not selling anymore as it
replacing the places of selling pancakes.
Future plan of JC’s
Pancakes
Franchised
•Opening 2 franchises soon in May in KLIA 2.
•To earn extra income from franchise.
YUMMY
YUMMY
DUCK
BACKGROUND HISTORY
•Started business in 1980.
•Raise, cook and export ducks to Singapore.
Obstacles/Challenges

•Duck selling business is somewhat small.
•The owner stick to what they were doing and be always passionate about it.
•Duck market isn’t actually high in demand.
•Sells well during festive seasons, especially Chinese new year.
Nature of Business

•The owner goes to the slaughter house to inspect the quality of the
ducks at 5 a.m.
•The owner inspects the management of the ducks at the farm as well.
•If the business at the restaurant doesn’t sell well, yummy yummy duck
focus sales at a local market.
Strategy of Yummy
Yummy Duck
•No holidays because that’s when the business
is at it’s peak.
•Research and hard work.
•Listen to suggestions from customers or
friends.
•Provide a simple dish.
•Have the customers feel like they’re having
home cooked food.
Future Plan of Yummy Yummy Duck

•Retire and let daughter take over the place.
•Advise to her daughter: business should do in hard work
but not laziness.
Advice to the future generation
•Carry on the business and entrust the business
•Responsible to maintain the health of
customer
•Always provide clean and healthy food for
customer
THE END

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