De presentatie die Kristof Dehaen gaf over Absolute Radio tijdens het Cross Media Café Radio 2012. Zie http://www.immovator.nl/cross-media-cafe-1

1. Redefining radio
ConnectedTV Case Absolute Radio
Kristof Dehaen
+31 628552679
kristof@TVappAgency.com

3. Absolute Radio is one of the UK's three Independent National Radio stations.
The station rebranded to its current name at 7:45 am on 29 September 2008
TSA:
This radio station broadcast to a total survey area of 52,352,000 adults (aged 15+).
Reach:
It was listened to by 1,763,000 people (3.0%) each week.
Hours:
Each listener tuned in for 7.5 hours per week - a total of 13,148,000.
Share:
In its area, it had a 1.3% market share.
Audience data for March 2012 to June 2012

4. “ We’re committed to redefining radio for listeners and advertisers and
maximising the opportunity of the internet for radio in a digital age.
We want more of our listeners to hear a better, more personalised and free
listening experience, while helping advertisers to target their messaging more
accurately via InStream technology.
“

5. Connected TV
Using a Smart TV for consumer
engagement

6. SmartTV Visual

8. Convergence App
Convergence App
= WiFi Connected
‘Dual Screen’

9. Connected TV - First Screen
Second Screen
opportunities with real-time
graphics

10. Technology:
www.TVappAgency.com
@TVappsbenelux
Strategy / Vision:
www.OneGoldenSquare.com
@Cdickens – Clive Dickens
Kristof Dehaen
+31 628552679
kristof@TVappAgency.com