Sony is a leader in 3D technology and is focused on delivering 3D gaming and content across multiple platforms. All new PlayStation 3 systems will be compatible with 3D games and movies from 2010 onwards. Current PS3 systems can also be upgraded. Sony is working to bring more 3D titles to market, with over 40 3D movie titles expected in 2010 and 200 by 2012-2013. Their 3D strategy includes gaming, movies, and TV delivered through the PlayStation 3 and Bravia 3D TVs.

1. Sony 3D gaming update Dick Coenen Manager Solution DevelopmentSony Europe Ltd.

2. Sony. Leading the way in 3D “ 3D is the next great consumer experience and Sony is at the heart of it. ” Sir Howard Stringer. Sony Chairman.

4. Connected Home. BDP-S770B STR-DA5600ES Met Remote Play kun je je PlayStation®3 besturen met je telefoon. De instelling is simpel . Je maakt verbinding met internet of 3G*, waar ter wereld je je ook bevindt. En dan geniet je van de foto's, muziek e n de video's die via de telefoon op je PlayStation®3 zijn opgeslagen. SMP-N100 • Network connection via DLNA (photo / music/ video)• Internet Radio (SHOUTcast)

5. The 3DTV Living Room Set Top Box Bravia Internet Video 3D TV 3D Blu-Ray PlayStation TV Channels Whatever’s in 3D, the viewer gets to see.

6. 3D Movie Theatrical Blu-ray 3DTM 3D Game For PS3 3D Broadcasting 3D through Network Service 3D Contents Fact at a Glance 40plus titles releasing worldwide in 2010, 200plus titles accumulated by 2012- 2013 (MIB3, Spiderman4, Harry Potter, Pirates of the Caribbean, Star Wars etc.) 30plus titles releasing at retail (USA) by March 2011. 20 plus titles releasing worldwide by end of 2010 15 titles announced for 2011 13 3D channels launching in 7 EU countries from Oct ~ end of 2010 19 new programs announced in Japan. (series programs sponsored by Sony) 8 titles (movie, music, teaser) available from Qriocity in USA. 4titles of 3D music video clips and 1 title of 3D movie available from PSN in Japan

8. 11 million+ PlayStation3 sales since 2006 launch

9. 52 million PlayStation2 systems + 17 million PSPs

10. 15.4 million registered to PlayStation Network interactive environmentAlready breaking new ground in 2D games for 2010… 3D TV ...and now about toadd a third dimension

11. 7th July 2010

13. Compression systems

14. 3D Title Status – July 2010 3D gamers are more accurate Enhanced speed and depth Process information more quickly Judgement of Speed and Depth Faster shooting (even in 3D Simulated games) Faster and better driving

15. s – July 2010 Playstation Move Enhancing 3D gameplay

16. A glimpse into the future New directions for 3D video. Personal 3D players. Glasses-less 3D. Novel uses for 3D technology. SONY PROFESSIONAL

17. Parallax barrier Screens Specifically for flat screen technology. Slit screen placed in front of the screen. Odd pixels to one eye, even to the other. Each eye sees a different complete image. Viewer must be accurately placed.

18. Other uses for 3D technology Dual view displays. Method for showing different material for two different viewers. Sharp veil-view displays. Different image from different angles. 2010 Range Rover dual-view touch screen display. GPS for the driver. DVD or Blu-ray for the passenger. 3D studies and modelling. 3D vision for security.

19. 2010 Range Rover dual view touch screen

20. Autostereoscopic 3D A few early attempts. Semi mechanical. Difficult to accomplish. Many years into the future.

21. 3D Title Status – July 2010 Thank you for your attention... Questions?