In this issue, you’ll find the following topics: - Budgeting for Mobile Marketing - Using 2D Barcodes in Mobile Marketing - Event: MMA Forum - Tip of the Month - Deal of the Month - Press Release Enjoy!

1. Offering brands, agencies and media companies
the world's best mobile solutions and industry expertise since 2004
Hello Everyone,
In this month's newsletter, we'll be covering some key ideas
to support creating budget space for mobile marketing. You In This Issue
will find market data and strategies to give you a basis for October 2011
starting or augmenting your company's investments in
mobile marketing.  Budgeting for Mobile
Marketing
Since 2004, iLoop Mobile has been a key player in helping  Using 2D Barcodes in Mobile
companies successfully engage with their customers via the Marketing
mobile channel. Our company was a founding member of  Event: MMA Forum
the Mobile Marketing Association (MMA) to establish  Tip of the Month
innovation and leadership in the mobile marketing industry  Deal of the Month
worldwide.  Press Release
Two common challenges we hear to adopting mobile
marketing are "we want to engage in mobile marketing but
we don't have a budget," and "we don't know how to
incorporate mobile marketing with our current overall
marketing plan."
Upcoming Webinar:
This month we're offering some market data, and a few
easy steps to help your company start mobile marketing. Learn how 2D Barcodes
This is just the tip of the iceberg, we encourage you to visit
and use as a resource our free Mobile Marketing Resource and Mobile Phones can
Center where a library of market data, and vertically Bridge the Digital and
organized mobile marketing information can be easily Physical Worlds
searched.
It is part of our company's mission to help customers,
partners and the market in general understand the When: October 27th
opportunities in mobile marketing. Time: 10am PST
Let us know if there are other specific topics of interest Paul Cunnington, Microsoft director
you'd like us to cover in the future. TAG products management and
Michael Ahearn, iLoop Mobile VP
Best regards, strategic marketing will dive into the
Virginie Glaenzer Microsoft Tag opportunity and
Director of Marketing explain how it fits into a mobile
marketing strategy.

2. Mobile marketing is important Events
now: look at the data Meet with us at the MMA Forum on
Nov. 17th in Los Angeles, CA.
Today, it is a basic fact that the mobile channel is Michael Ahearn will be presenting
ubiquitous: 83% of US adults own cell phones and nearly one of the pre-conference sessions
three-quarters of them (70%) send and receive text on mobile marketing.
messages. Almost half (45%) are using MMS for images
and videos (ComScore Aug 2011).
Due to the overwhelming mass of information we receive on
a daily basis, the mobile channel stands out particularly for
its personalization and convenience: 31% of these text
Tip of the Month
messaging users prefer to be contacted via text when
someone needs to reach them. Eight CRM tips for Better Mobile
Engagement:
Mobile display ads underline how mobile has become a Tip #1: Mobile CRM is not
preferred channel for consumers in brand engagement. For advertising
telecom, mobile ads achieve six times the performance of
PC online browser-based ads. Read more.
Now, combine mobile marketing with a social media
experience and the opportunities skyrocket: 53% of active
adult social media users follow a brand, and almost 40% of News
social media users access social media content on mobile
phones. Put two and two together and in this scenario you 9/12/2011: iLoop Mobile Partners
get 100! Read more. with Dialog Health LLC to Shift
Healthcare Communications from
PUSH to PULL
Starting mobile marketing is
easy
As we know, getting budget approval for mobile marketing
Deal of the Month
requires data to support the investment. We've just touched
on arguments above to support this, but just look around East coast campaign: text VIOC5 to
you and the evidence is clear, major brands and their 58720 for $5 off oil change at
executives have no doubt that mobile is the future of their Valvoline.
customer engagement.
Do you want more deals?
The next step in adopting mobile marketing is to select Text ILOOPDEALS to 44264
goals, which are measurable, for engaging your customers and see the best mobile marketing
or audience that will provide confidence to your company campaigns in action.
management. Top three goals using mobile marketing are:
1msg/wk. Msg&DataRatesMayAply. Reply HELP
1. Increase sales: customer acquisition, ARPU, for help, Reply STOP to cancel.
TC:iloopmobile.com (877) 561-8045
loyalty, retention, cross sell and up-sell
2. Increase brand recognition and awareness
3. Reduce costs in customer service, customer
support and customer marketing itself
With this in mind, the final step is to figure out how much Connect with Us
budget you'll need to accomplish the marketing objectives
you've identified. Mobile marketing campaigns can be as
affordable, a few thousand dollars for basic but effective
SMS initiatives to much higher investments in evergreen
brand environments like a brand site or app. Check
out Lexus mobile experience on your smart phone.