1. Dear Principal,
Congratulations for being a part of iKen Scientifica family! We, at iKen Scientifica, are delighted to
invite your school to board the iKen Scientifica journey for the coming academic year 2012-13. You
are now a valuable and an important part of our prospering team, and we hope to build a long
lasting and trustworthy relationship with you.
With this invitation, we intend to shape our relations with you as our partner. We, at iKen
Scientifica, are wishful of your school’s participation in our competition for the academic year 2012-
13. We hope to extend our mutual partnership in helping students gain exposure and experience
towards the benefits of experiential learning.
Please find the attached copy of iKen Scientifica 2012-13 Proposal. We request you to kindly go
through the proposal and have a cognizance of what iKen Scientifica stands for. You may pose any of
your queries or doubts to our iKen Associate.
We at iKen Scientifica appreciate your faith in our goals. We treasure your contribution in helping us
spread the word about experiential learning. We value your tremendous efforts in making iKen
Scientifica a regular feature in your school. As a memento of commitment, we wish to add value to
your institution. With your permission, we would like to award your institution with an honorarium
amount of 15 per cent of the registration deposits or an equal value of educational aids from our
portfolio of products. We hope to take this mutual relationship forward as a step towards the goal
of meaningful education for each and every aspirant.
We are thankful and looking forward to your kind co-operation.
Yours Truly,
iKen Associate
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

2. ABOUT US
MEXUS EDUCATION PVT. LTD.
Mexus Education is an education innovations company. The key endeavor of Mexus Education is
towards creating futuristic technology-based learning models for education. In an era marked by
rapid changes in technologies and its utilities, Mexus has identified technology’s potential in aiding
education. Based on this learning, Mexus Education has been promoting learning through
technology-based platforms like multimedia DVDs, motion films and interactive online tools, which
has been the first of its kind in India. An edu-socio learning platform has been initiated where
knowledge from all possible sources can be shared.
Vision
To create an environment,
 Where a student can access learning from anywhere, at any time and from any source. The
system will enjoy such a flexibility that a student will be able to choose subjects of his need,
interest and preference from schools he desires to learn from.
 Where the emphasis will be on individual and customized teaching system suiting every
student. Customizing education will create more relevance among students and will keep
them engaged with the learning system. With curriculum becoming more fluid, situational
and emphasis is given to skill-based learning path.
Mission
 To provide students the means of learning that will help them understand and enjoy their
lessons better.
 To unify education and entertainment and transform education into a fun-filled, innovative
and student friendly environment.
 To deliver highest quality of educational content that is available anytime and anywhere.
 To be the world’s leading educational innovations enterprise and pioneer many more
innovations by 2013.
 To be the most preferred experiential learning partner across the globe by 2015.
Our Philosophy
Our beginnings were based on an axiom – ‘Tell me and I forget. Show me and I remember. Involve
me and I understand’. This belief has inspired us to create a student-friendly form of learning to
overcome the aversion that students have towards learning, owing to its formal structure. We strive
to equip every educator with means to satiate the curiosity of every child in the pursuit of
knowledge.
We are committed to create a new wave in the domain of education by providing end-to-end
solutions for content, methodology, delivery technology and assessment. These tools facilitate
collaborative learning and self-analysis as students not just learn their lessons but begin to analyze
why and how of things around them. The aspect which sets our creations apart is that, it not only
makes one learn with a whole lot of involvement but also makes a student think about what is being
learnt.
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

3. iKen SCIENTIFICA
iKen Scientifica is India’s largest science and technology competition started in the year 2007. It is a
concept that inlays a platform where a child can experience the real essence of science and its
existence in a unique competition setup. It exposes children to practical scenarios and problem
statements to test not just their understanding of science but also their ability to put it to use. It
focuses on creation of innovative ideas amongst children where they explore and experiment with
their curiosity. It is an expedition to discover the true genius of science.
Being a competition of global scale, iKen Scientifica is a confluence of diverse ideas and talents
across the globe. From prototyping scientific innovations, social improvement, model making to
sumo robot wrestling to life-size chess tournaments, iKen Scientifica presents a hands-on learning
experience for students. It develops life skills covered through team building, leadership,
communication and presentation.
In most cases, learning science at elementary and secondary level is limited to textbook learning
with little or no emphasis laid on experimentation, ideation and innovation. iKen Scientifica aims to
fill this gap by bringing a systematic progression of stages wherein a child is introduced to various
aspects of science in a naturally engrossing manner.
In a nutshell:
 iKen Scientifica is India’s largest hands-on science competition.
 Develop a Design & Technology approach towards solving practical life problem solving.
 Inspire students to bring out their ideas and practically implement them for real.
 Make children understand science by getting involved via experiential learning.
 Bring out the creative side of learning science and encourage out of the box thinking.
How is it different from existing run-of-the-mill competitions?
 It helps children learn effectively by being involved. We believe that the participants would
learn a lot more while participating in the competition than while preparing for it.
 The primary objective is to bring out the best in every participant. iKen Scientifica focuses
more on assessing strengths and weaknesses and not ranking students based on their marks.
 Participants create working scientific models with simple modular material. Our experts help
students understand the science behind the working examples.
 Inculcates a sense of healthy competition among the participants, as they get to compete
against the best minds across the country and across the globe.
 Participants learn important life skills like teamwork, leadership and resource management.
 Improves the interpersonal skills like market scenarios, negotiation, and resource allocation.
 The parents can also participate along with the child during complimentary workshops.
Genesis
iKen Scientifica is an expedition, which re-affirms the fact that education begins with posing
questions. Realizing the importance of hands-on activities for effective science education, iKen
Scientifica invites children to utilize their imagination and curiosity and think out of the box. One
does not require an elaborate preparation for any of the competition stages. A good test is the one
in which students will do well if they really understand the material. Participants who embody an
optimum combination of creativity, observation, common sense, intelligence and diligence will
emerge as the ‘Student Icons of India’.
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

4. www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

5. The purpose of iKen Scientifica is to familiarize the students with technology conducive to scientific
learning and to improve their investigative, analytical and critical thinking abilities. It presents
students with an opportunity to interact with peers and educational experts across the globe
serving as a melting pot of diverse ideas and cultures.
It helps children:
 To discover the genius within
 To learn science in an engaging and entertaining way
 To bridge the gap between theory and practice
 To develop investigative and critical thinking abilities
 To nurture natural curiosity and inquisitiveness
ELIGIBILITY
The competition is open for students of grade 4 to 9 between the age group of 8 to 14 yrs. The
competition is organized in three different levels according to difficulty levels and comprehension
abilities:
Level 1: Grade 4 & Grade 5 students
Level 2: Grade 6 & Grade 7 students
Level 3: Grade 8 & Grade 9 students
STAGES
iKen Scientifica is an annual competition organized in four competition stages:
Stage 1: The School Round
Stage 1 is a 1 hour long MCQ-based written test conducted at respective schools or at other
designated centers. The questions relate to logical reasoning, everyday science, observations,
practical application-based understanding of scientific principles. The test is designed to assess the
students on five parameters, namely Observation, Analytical skills, Practicality, Memory and
Extrapolation. A mathematical index is derived from these parameters which unlike a percentage or
a percentile score. It does not rank the students’ performance but derives his/her learning
preferences along with the relative strengths and weaknesses among the defined parameters. This
index is known as the 'Enterprise Index'. The Enterprise Index reflects how well an individual utilizes
these skills together. It helps to objectively identify the most beneficial learning techniques for each
child.
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

6. Upon registration, all students will receive a preparatory book along with their admit cards. This
preparatory book contains elaboration on the ‘Design and Technology methodology’, sample case
studies, and previous year’s questions solved through the described approach.
The stage gets conducted at respective schools. The top three students receive gift hampers and
vouchers in prizes.
Stage 2: The Zonal Round
Stage 2 is a hands-on competition based in a real world marketplace simulation. This stage of the
competition encourages a child to apply scientific principles to practice and thus gain deeper
understanding through hands-on experience. The ‘Market Place’ is specially developed to test a
child on how good he/she can be at invention and scaling it to impact human life.
In this round, children are given a problem statement as a line of thought around which they have
to come up with a unique idea. This idea needs to be turned into an invention that solves the
problem scenario.
It is important to understand that an invention is of use only if it is affordable. They use virtual value
currency as a means to buy raw materials to create their inventions. They are then encouraged to
sell off their inventions in the market. The better the model, in terms of functionality, design,
innovation, efficiency, etc., more becomes its selling price. The students selected for the next stage
will be titled iKen Scientifica 'City Champs' and will be awarded with a gold medal. The runner ups
receive silver and bronze medals along with gift vouchers.
Similar to Stage 1, Stage 2 also consists of a preparatory booklet that is given to qualified
participants upon registration for Stage 2.
Stage 3: The National Finals
Out of all the participants, select candidates known as City Champs from each venue of the Zonal
Round. They will get the opportunity to compete at a National level platform with the best minds of
the country. Stage 3 is a one-day event organized in all the participating countries. National Finals
aim at testing the holistic approach towards problem solving with a mix of individual and team-
based rounds, such as computer-based simulation and contraption design, designing high end
machines, board games, interpersonal activities and many more. The National Final formats are
unique and are not revealed to participants with its flow and content differing from year to year.
Along with the city champs, we invite school representatives from respective schools to visit us at
the National Finals and experience the broad range of competitions and get exposure through panel
discussions among renowned educational professionals. All the arrangements and costs for your
visit are borne by iKen Scientifica management.
12 students emerge as the iKen Scientifica 'Student Icons' of the country. All national ‘Student Icons’
will represent India at iKen Scientifica international finale. They will get a chance to be feature on a
TV and the national educational magazine ‘i-Scientia’. The runner ups will represent India at 2013
International ‘GreenMech’ contest held by Genius Toys. All winners and runner ups will also receive
other exciting prizes and hampers.
Stage 4: The International Finals
International Final is organized at one of the hosting countries. It is a one-day event where national
finalists from each country fly to the hosting destination to represent their respective nations. The
travel, stay and food arrangements of all international finalists are borne by iKen Scientifica
management.
The 12 national 'Student Icons' will represent India at the International Finals. They will compete
with the Student Icons from over 17+ countries across the globe. Finally, 12 winners will bag the
'Global Icon' title. The iKen Scientifica Global Icons will win a fully sponsored trip to National
Aeronautics and Space Administration (NASA), USA. The winner will feature on a national television
programme. Educational Scholarships, Laptops and other goodies are also up for grabs.
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

7. For more details on the competition rounds or for venues and schedules, please log on to
www.ikenscientifica.com and visit the competition section.
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative

8. Letter of intent for participation
(Please fill in block letters)
Name of School: ___________________________________________________________________
Address: __________________________________________________________________________
_________________________________________________________________________________
City:______________________ State:_____________________ PINCODE:_____________________
Contact Number: ___________________________________Email: _________________________
Principal’s Name: ___________________________________________________________________
Co-ordinator Name: ________________________________________________________________
Designation: ______________________________________________________________________
Contact Number: ____________________________________ Email: _________________________
Type of Organization:  Private  Government  Other
 Primary  Secondary  Senior Secondary
Student Strength:  0-400  400-1000  1000-2000  2000 and above
Date for conducting stage 1 in School (between 9th July and 30th September’12):
________________________________________________________________________________
Yes, we at ___________________________________________________ would like to participate
in iKen Scientifica competition 2012-13.
 Interested in conducting iKen Scientifica competition Stage 1 at our school
 Interested in hosting Stage 2 (Zonal Round) competition
Date:
___________ ____________
iKen Associate Signatory
www.ikenscientifica.com | Call: 09223224044 | SMS: “IKEN” to 567678 | A Mexus Education Initiative