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kp.org: Connecting Kaiser Permanente
 Members & Their Health Care Teams
        Pamela Larson, MPH
                             March 2013
          Institute for Health Technology Transformation
About Kaiser Permanente
 Nation’s largest
  nonprofit health
  plan
 Integrated health
  care delivery
  system
 9 million members
 16,600 physicians
 172,000 employees
 37 hospitals
 611 medical offices and other outpatient facilities
www.kp.org
 has changed the way Kaiser
    Permanente members
manage their health
Integrated PHR
As of December 2012

4 MILLION
Kaiser Permanente Members are
      Registered for kp.org
Adoption is Driven by Relevant
     and Trusted Services
Estimated members with access to secure features as a percent of total eligible
    Kaiser Permanente membership (age 13+ with regular Internet access).



                                                                      63%
                                                        58%
                                           52%
                              41%
                29%
   22%




   2006         2007          2008         2009          2010         2011
what drives adoption?
                                            PHR Adoption
Adoption       70%

                                                                     Schedule/Cancel
accelerates    60%
                                                                      Appointments
when           50%

members can    40%                                                          Single Visit Activation
get more       30%                          Past Office Visit Info

done online.   20%                  Lab Results
                                                         e-mail My Doctor

               10%
                        Rx Refill
               0%
                     2003 2004      2005   2006     2007      2008     2009 2010




                                                                                             7
kp.org registered members’
median age is
        48
(16% are 65 or older)



    58%
     are women
My Health Manager
empowers members
to take charge of their health
January – Dec 2012
     members
      viewed
           32
     Million
        lab tests
          results
sent
    13
Million
 emails to
physicians
Secure Messaging – email my doctor
Health Outcomes
     Health outcomes
Improved quality
scores…
…associated with secure
messaging, including 2
percent to 6.5 percent
improvements in
glycemic, cholesterol and
blood pressure screening
and control.




(Health Affairs, 29, NO. 7, 2010)
 15                                 © 2012 Kaiser Foundation Health Plan, Inc.
12
       Million
  Refill requests
             sent
>30% of all refills
scheduled
         3
  Million
appointments
www.kp.org
enables members
to track their medical
records, manage conditions &
find health plan information
Health Outcomes
Digital
Coaching
results in
positive health
outcomes
24         © 2012 Kaiser Foundation Health Plan, Inc.
Health Coaching: Online, By Phone, In Person




               |   © 2011 Kaiser Foundation Health Plan, Inc. For internal
  25
                                      use only.                              March 29, 2013
88%
   Very satisfied or
 satisfied with kp.org

                  48%
   40%




                              8%
                                          3%                1%

Very satisfied   Satisfied   Neutral   Dissatisfied   Very dissatisfied
Favorable
               opinion of
kp.org use      Kaiser
              Permanente
             kp.org use    Opinion of
                             Kaiser
                          Permanente
                             (0-10)
             High use          8.5
             Some use          8.4
              No use           7.8
Digital Engagement
Increases loyalty to practice

      Patients with online access to key
      components of the electronic health
      record’s patient portal, My Health
      Manager, are 2.6 times more likely than
      nonusers to remain Kaiser Permanente
      members.

      (The American Journal of Managed Care, July 2012)
 28                         © 2012 Kaiser Foundation Health Plan, Inc.
My Health Manager
now available
to go
Success Factors
        • Change management
          strategy
        • Effective
          communication
        • Sponsorship and
          champions
        • Decision making at
          right levels
        • Input from patients
Challenges
• Outspoken resisters
• Inadequate resources
  and budget
                                      • Variable support from sponsors
                                      • Skills of implementers and
                                        champions
       • Multiple major initiatives
         deployed concurrently
       • Adoption of paradigm shift
       • Impact to daily operations
www.kp.org
 has changed the way Kaiser
    Permanente members
manage their health
Pamela Larson, MPH
 Director, Consumer Health
  Internet Services Group
   Pamela.larson@kp.org
       (925) 598.2705

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iHT2 Health IT Summit San Francisco 2013 - Pamela Larson, Director of Consumer Health, Kaiser Permanente Internet Services, "kp.org: Connecting Kaiser Permanente Members & Their Health Care Teams"

  • 1. kp.org: Connecting Kaiser Permanente Members & Their Health Care Teams Pamela Larson, MPH March 2013 Institute for Health Technology Transformation
  • 2. About Kaiser Permanente  Nation’s largest nonprofit health plan  Integrated health care delivery system  9 million members  16,600 physicians  172,000 employees  37 hospitals  611 medical offices and other outpatient facilities
  • 3. www.kp.org has changed the way Kaiser Permanente members manage their health
  • 5. As of December 2012 4 MILLION Kaiser Permanente Members are Registered for kp.org
  • 6. Adoption is Driven by Relevant and Trusted Services Estimated members with access to secure features as a percent of total eligible Kaiser Permanente membership (age 13+ with regular Internet access). 63% 58% 52% 41% 29% 22% 2006 2007 2008 2009 2010 2011
  • 7. what drives adoption? PHR Adoption Adoption 70% Schedule/Cancel accelerates 60% Appointments when 50% members can 40% Single Visit Activation get more 30% Past Office Visit Info done online. 20% Lab Results e-mail My Doctor 10% Rx Refill 0% 2003 2004 2005 2006 2007 2008 2009 2010 7
  • 8. kp.org registered members’ median age is 48 (16% are 65 or older) 58% are women
  • 9. My Health Manager empowers members to take charge of their health
  • 10.
  • 11. January – Dec 2012 members viewed 32 Million lab tests results
  • 12.
  • 13. sent 13 Million emails to physicians
  • 14. Secure Messaging – email my doctor
  • 15. Health Outcomes Health outcomes Improved quality scores… …associated with secure messaging, including 2 percent to 6.5 percent improvements in glycemic, cholesterol and blood pressure screening and control. (Health Affairs, 29, NO. 7, 2010) 15 © 2012 Kaiser Foundation Health Plan, Inc.
  • 16. 12 Million Refill requests sent >30% of all refills
  • 17.
  • 18. scheduled 3 Million appointments
  • 19.
  • 20. www.kp.org enables members to track their medical records, manage conditions & find health plan information
  • 21.
  • 22.
  • 23.
  • 24. Health Outcomes Digital Coaching results in positive health outcomes 24 © 2012 Kaiser Foundation Health Plan, Inc.
  • 25. Health Coaching: Online, By Phone, In Person | © 2011 Kaiser Foundation Health Plan, Inc. For internal 25 use only. March 29, 2013
  • 26. 88% Very satisfied or satisfied with kp.org 48% 40% 8% 3% 1% Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
  • 27. Favorable opinion of kp.org use Kaiser Permanente kp.org use Opinion of Kaiser Permanente (0-10) High use 8.5 Some use 8.4 No use 7.8
  • 28. Digital Engagement Increases loyalty to practice Patients with online access to key components of the electronic health record’s patient portal, My Health Manager, are 2.6 times more likely than nonusers to remain Kaiser Permanente members. (The American Journal of Managed Care, July 2012) 28 © 2012 Kaiser Foundation Health Plan, Inc.
  • 29. My Health Manager now available to go
  • 30. Success Factors • Change management strategy • Effective communication • Sponsorship and champions • Decision making at right levels • Input from patients
  • 31. Challenges • Outspoken resisters • Inadequate resources and budget • Variable support from sponsors • Skills of implementers and champions • Multiple major initiatives deployed concurrently • Adoption of paradigm shift • Impact to daily operations
  • 32. www.kp.org has changed the way Kaiser Permanente members manage their health
  • 33. Pamela Larson, MPH Director, Consumer Health Internet Services Group Pamela.larson@kp.org (925) 598.2705

Hinweis der Redaktion

  1. December 2011 User Experience Indicator Survey (n=1,912)
  2. As members’ self-reported kp.org use increases, their overall opinion of KP (measured on a 0-10 point scale; poor to excellent) increases. This is from the 2010 Brand Strength Monitor survey conducted by National Market Research. Differences are statistically significant (F=7.5, p<.001).
  3. Represent Balance Tracker