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Company “Owned” Social Networks
                   Overview



iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Agenda


Ø  Business Use Cases
Ø  Platform Overview
Ø  References
Business Use Cases




iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
The Social Ecosystem
                                                                   Wikis	
  
Par$cipa$ng	
  
Listening,	
  establishing	
  reputa1on	
  
(I’m	
  one	
  of	
  you)	
  




Managed	
  
Listening,	
  suppor1ng,	
  building	
  
reputa1on,	
  marke1ng	
  
                                                                External	
  
                                                              Communi1es	
  

Owned	
                                                      Closed	
  Network	
  
Listening,	
  suppor1ng,	
  
building	
  rela1onships,	
  
collabora1ng	
  
 Example:	
  customer	
  communi1es	
                           Internal	
  
 Example:	
  channels,	
  members	
                           Communi1es	
  

 Example:	
  Intranets,	
  communi1es	
  of	
  prac1ce	
  
Community Use Cases
      (80% of clients)
Internal	
  Communi$es	
   External	
  Communi$es	
  




         Corporate	
                   Customer-­‐Driven	
  
       Communica$on	
                      Support	
  

  Employee	
  Networking	
  &	
  
                                    Interac$ve	
  Marke$ng	
  
      Collabora$on	
  


          Innova$on	
               Associa$on	
  Marke$ng	
  
Employee Networking &
Collaboration
 Build	
  strong	
  employee	
  networks	
  	
  
 •  Create	
  networks	
  by	
  exper1se,	
  background	
  and	
  training	
  
 •  Cul1vate	
  strong	
  rela1onships	
  quicker	
  with	
  less	
  money	
  
 •  Connect	
  staffers	
  with	
  customers,	
  partners	
  and	
  suppliers	
  



 Promote	
  teamwork	
  &	
  project	
  collabora$on	
  	
  
 •  Source	
  exper1se	
  across	
  departments	
  and	
  loca1ons	
  
 •  Generate	
  ideas	
  and	
  referrals	
  from	
  the	
  en1re	
  organiza1on	
  
 •  Form	
  cross-­‐func1onal	
  teams	
  quickly	
  



 Capture	
  &	
  archive	
  knowledge	
  &	
  experience	
  
 •  Support	
  informal	
  learning	
  and	
  mentoring	
  
 •  Ease	
  transi1ons	
  to	
  new	
  departments,	
  roles	
  and	
  projects	
  
 •  Transfer	
  knowledge	
  between	
  people	
  across	
  boundaries	
  
Innovation
 Provide	
  a	
  central	
  area	
  for	
  people	
  to	
  raise	
  &	
  discuss	
  ideas	
  
 •  Bring	
  together	
  new	
  and	
  tenured	
  employees	
  
 •  Locate	
  subject	
  maPers	
  experts	
  quickly	
  
 •  Enable	
  real-­‐1me	
  communica1on	
  for	
  project	
  teams	
  



 Leverage	
  employee	
  talent	
  to	
  lead	
  the	
  market	
  
 •  Open	
  forums	
  for	
  all	
  employees	
  to	
  suggest	
  ideas	
  and	
  vote	
  
 •  Invite	
  external	
  par1cipants	
  in	
  online	
  brainstorming	
  
 •  Engage	
  Millennial	
  workers	
  and	
  your	
  incoming	
  workforce	
  



 AIract	
  &	
  retain	
  highly	
  mo$vated	
  employees	
  
 •  Crowd	
  source	
  ideas	
  and	
  acknowledge	
  contribu1ons	
  
 •  Reward	
  top	
  contributors	
  publicly	
  
 •  Integrate	
  innova1on	
  into	
  your	
  core	
  business	
  processes	
  
Corporate Communication
 Deliver	
  informa$on	
  to	
  employees	
  quickly	
  &	
  easily	
  
 •  Simplify	
  communica1on	
  tools	
  
 •  Communicate	
  in	
  real-­‐1me	
  
 •  Reduce	
  expensive	
  means	
  of	
  communica1on	
  



 Listen	
  to	
  employee	
  feedback	
  &	
  take	
  ac$on	
  
 •  Engage	
  in	
  two-­‐way	
  discussions	
  across	
  boundaries	
  
 •  Open	
  lines	
  of	
  communica1on	
  with	
  execu1ves	
  
 •  Create	
  a	
  more	
  open,	
  engaged	
  corporate	
  culture	
  



 Speed	
  communica$on	
  during	
  an	
  emergency	
  
 •  Share	
  cri1cal	
  informa1on	
  with	
  employees	
  quickly	
  
 •  Coordinate	
  employee	
  response	
  during	
  a	
  crisis	
  
 •  Implement	
  crisis	
  communica1on	
  cost-­‐effec1vely	
  
Sales Enablement
 Provide	
  a	
  central	
  sales	
  portal	
  for	
  on-­‐demand	
  access	
  
 •  Onboard	
  your	
  sales	
  force	
  faster	
  with	
  familiar	
  social	
  applica1ons	
  
 •  Join	
  sales	
  and	
  marke1ng	
  on	
  a	
  common	
  plaUorm	
  
 •  Communicate	
  market	
  needs	
  to	
  stakeholders	
  in	
  real	
  1me	
  



 Leverage	
  employee	
  networks	
  to	
  speed	
  the	
  sales	
  cycle	
  
 •  Quickly	
  share	
  informa1on	
  across	
  business	
  units	
  
 •  Iden1fy	
  subject	
  maPer	
  experts	
  quickly	
  
 •  Collaborate	
  on	
  compe11ve	
  intelligence	
  



 Invite	
  partners	
  and	
  resellers	
  to	
  collaborate	
  
 •  Crowd	
  source	
  ideas	
  for	
  improving	
  product,	
  processes	
  and	
  services	
  
 •  Integrate	
  external	
  stakeholders	
  into	
  your	
  sales	
  processes	
  
 •  Empower	
  partners	
  with	
  sales	
  tools	
  to	
  increase	
  coverage	
  
Telligent’s Value to Business Users
                                   and IT
Business	
  Users	
  Love	
  Telligent	
  
“The	
  user	
  experience	
  is	
  familiar	
  
                                                                           IT	
  Teams	
  Trust	
  Telligent	
  
   and	
  easy	
  to	
  personalize.”	
            “Telligent	
  is	
  built	
  on	
  Microsoft	
  technology,	
  a	
  platform	
  my	
  
                                                                                  company	
  trusts.”	
  
   “Telligent	
  knows	
  social	
  and	
  
       innovates	
  quickly.”	
                    “Telligent	
  feels	
  familiar	
  -­‐	
  widgets	
  and	
  groups	
  are	
  intuitive	
  
                                                        and	
  behave	
  like	
  SharePoint	
  Web	
  Parts	
  and	
  sites.”	
  
“Telligent	
  delivers	
  on	
  successful	
  
      business	
  outcomes.”	
                       “Integration	
  with	
  Microsoft	
  SharePoint,	
  Microsoft	
  Lync,	
  
                                                      FAST	
  and	
  more	
  means	
  that	
  I	
  can	
  bring	
  social	
  into	
  our	
  
                                                                     organization	
  quickly	
  and	
  easily.”	
  

                                                    “Telligent	
  helps	
  ensure	
  our	
  success	
  
                                                           in	
  Web	
  2.0	
  initiatives.”	
  
Flexible in meeting
             Business Objectives
Ø  A single platform that supports internal, external and extranet
    communities so that you can leverage a single technology to support your
    community needs now and into the future.
Ø  Unparalleled community design that empowers our customers to create
    award-winning communities and micro-communities with an integrated
    theme design studio that makes it simple for designers to configure the
    look and feel of your community according to brand standards.
Ø  A complete set of integrated social applications including but not limited
    to blogs, forums, wikis, rich media, social search, profiles, microblogging,
    activity feeds, tagging, tag clouds, RSS, discussion threads and
    comprehensive community administration.
Ø  Branded mobile communities optimized for modern, touch-screen mobile
    devices including the Apple iPhone, Blackberry Torch and Android phones.
Telligent Platform Overview




iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Telligent Platform
References




iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Our Customers are Industry Leaders
Industry Recognition
Validation By Industry Analysts

     "Telligent	
  may	
  be	
  the	
  best	
  
                                                                                 Leaders	
  
                                                                               “Look	
  at	
  Telligent	
  if	
  you	
  want	
  to	
              Visionary	
  for	
  both	
  Externally-­‐
        option	
  of	
  all	
  for	
  many	
                                     leverage	
  a	
  single	
  vendor	
  for	
                      Facing	
  Social	
  Software	
  &	
  Social	
  
  organisations…	
  Telligent	
  comes	
                                         internal	
  and	
  external	
  social	
                           Software	
  for	
  the	
  Workplace	
  
      in	
  our	
  top	
  four	
  shortlist.”	
  	
                               networking	
  and	
  place	
  high	
                                                               	
  
	
                                                                                 value	
  on	
  working	
  with	
  an	
  
                                                                                        innovation	
  leader.”	
  	
                                                                 	
  
	
  
                                                                             	
                                                                                             	
  
                                                                                                                                                    Gartner	
  Magic	
  Quadrant	
  for	
  Social	
  
        Mar$n	
  Butler	
  Research,	
  “Enterprise	
                        	
                                                                    SoOware	
  in	
  the	
  Workplace,	
  Gartner	
  
       Social	
  Networking	
  and	
  Collabora$on,”	
                              Forrester,	
  Enterprise	
  Social	
  Networking	
             Magic	
  Quadrant	
  for	
  Externally-­‐facing	
  
                            2010	
                                                          Market	
  Overview,	
  2010	
                                    Social	
  SoOware,	
  2010	
  

       Leader	
  in	
  10	
  of	
  18	
  Social	
  CRM	
  Use	
  Cases	
             One	
  of	
  the	
  Top	
  Three	
  Social	
  Vendors	
          Market	
  Leader	
  in	
  New	
  Customer	
  
                                       	
                                                                       	
                                                Acquisitions	
  
                                       	
                                                                       	
                                                            	
  
         Al$meter	
  “Social	
  CRM:	
  The	
  New	
  Rules	
  of	
                 Hypa$a	
  Research	
  “Benchmarking	
  Social	
              Patricia	
  Seybold	
  Group’s	
  Online	
  Community	
  
                      Rela$onship,”	
  2010	
                                       Community	
  Investments	
  and	
  ROI,”	
  2011	
           Plaorm	
  Company	
  and	
  Product	
  Update	
  –	
  1H	
  
                                                                                                                                                                          2010	
  
The	
  Founders	
  of	
  iGo2	
  Group	
  

                          contact@iGo2Group.com	
  


       Ø  All	
  Cer4fied	
  Strategists	
  in	
  Social	
  Media	
  
        Ø  All	
  have	
  more	
  than	
  20	
  years	
  business	
  
                    experience	
  in	
  IT	
  and	
  industry	
  



iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

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Company "Owned" Social Networks / Community

  • 1. Company “Owned” Social Networks Overview iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  • 2. Agenda Ø  Business Use Cases Ø  Platform Overview Ø  References
  • 3. Business Use Cases iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  • 4. The Social Ecosystem Wikis   Par$cipa$ng   Listening,  establishing  reputa1on   (I’m  one  of  you)   Managed   Listening,  suppor1ng,  building   reputa1on,  marke1ng   External   Communi1es   Owned   Closed  Network   Listening,  suppor1ng,   building  rela1onships,   collabora1ng   Example:  customer  communi1es   Internal   Example:  channels,  members   Communi1es   Example:  Intranets,  communi1es  of  prac1ce  
  • 5. Community Use Cases (80% of clients) Internal  Communi$es   External  Communi$es   Corporate   Customer-­‐Driven   Communica$on   Support   Employee  Networking  &   Interac$ve  Marke$ng   Collabora$on   Innova$on   Associa$on  Marke$ng  
  • 6. Employee Networking & Collaboration Build  strong  employee  networks     •  Create  networks  by  exper1se,  background  and  training   •  Cul1vate  strong  rela1onships  quicker  with  less  money   •  Connect  staffers  with  customers,  partners  and  suppliers   Promote  teamwork  &  project  collabora$on     •  Source  exper1se  across  departments  and  loca1ons   •  Generate  ideas  and  referrals  from  the  en1re  organiza1on   •  Form  cross-­‐func1onal  teams  quickly   Capture  &  archive  knowledge  &  experience   •  Support  informal  learning  and  mentoring   •  Ease  transi1ons  to  new  departments,  roles  and  projects   •  Transfer  knowledge  between  people  across  boundaries  
  • 7. Innovation Provide  a  central  area  for  people  to  raise  &  discuss  ideas   •  Bring  together  new  and  tenured  employees   •  Locate  subject  maPers  experts  quickly   •  Enable  real-­‐1me  communica1on  for  project  teams   Leverage  employee  talent  to  lead  the  market   •  Open  forums  for  all  employees  to  suggest  ideas  and  vote   •  Invite  external  par1cipants  in  online  brainstorming   •  Engage  Millennial  workers  and  your  incoming  workforce   AIract  &  retain  highly  mo$vated  employees   •  Crowd  source  ideas  and  acknowledge  contribu1ons   •  Reward  top  contributors  publicly   •  Integrate  innova1on  into  your  core  business  processes  
  • 8. Corporate Communication Deliver  informa$on  to  employees  quickly  &  easily   •  Simplify  communica1on  tools   •  Communicate  in  real-­‐1me   •  Reduce  expensive  means  of  communica1on   Listen  to  employee  feedback  &  take  ac$on   •  Engage  in  two-­‐way  discussions  across  boundaries   •  Open  lines  of  communica1on  with  execu1ves   •  Create  a  more  open,  engaged  corporate  culture   Speed  communica$on  during  an  emergency   •  Share  cri1cal  informa1on  with  employees  quickly   •  Coordinate  employee  response  during  a  crisis   •  Implement  crisis  communica1on  cost-­‐effec1vely  
  • 9. Sales Enablement Provide  a  central  sales  portal  for  on-­‐demand  access   •  Onboard  your  sales  force  faster  with  familiar  social  applica1ons   •  Join  sales  and  marke1ng  on  a  common  plaUorm   •  Communicate  market  needs  to  stakeholders  in  real  1me   Leverage  employee  networks  to  speed  the  sales  cycle   •  Quickly  share  informa1on  across  business  units   •  Iden1fy  subject  maPer  experts  quickly   •  Collaborate  on  compe11ve  intelligence   Invite  partners  and  resellers  to  collaborate   •  Crowd  source  ideas  for  improving  product,  processes  and  services   •  Integrate  external  stakeholders  into  your  sales  processes   •  Empower  partners  with  sales  tools  to  increase  coverage  
  • 10. Telligent’s Value to Business Users and IT Business  Users  Love  Telligent   “The  user  experience  is  familiar   IT  Teams  Trust  Telligent   and  easy  to  personalize.”   “Telligent  is  built  on  Microsoft  technology,  a  platform  my   company  trusts.”   “Telligent  knows  social  and   innovates  quickly.”   “Telligent  feels  familiar  -­‐  widgets  and  groups  are  intuitive   and  behave  like  SharePoint  Web  Parts  and  sites.”   “Telligent  delivers  on  successful   business  outcomes.”   “Integration  with  Microsoft  SharePoint,  Microsoft  Lync,   FAST  and  more  means  that  I  can  bring  social  into  our   organization  quickly  and  easily.”   “Telligent  helps  ensure  our  success   in  Web  2.0  initiatives.”  
  • 11. Flexible in meeting Business Objectives Ø  A single platform that supports internal, external and extranet communities so that you can leverage a single technology to support your community needs now and into the future. Ø  Unparalleled community design that empowers our customers to create award-winning communities and micro-communities with an integrated theme design studio that makes it simple for designers to configure the look and feel of your community according to brand standards. Ø  A complete set of integrated social applications including but not limited to blogs, forums, wikis, rich media, social search, profiles, microblogging, activity feeds, tagging, tag clouds, RSS, discussion threads and comprehensive community administration. Ø  Branded mobile communities optimized for modern, touch-screen mobile devices including the Apple iPhone, Blackberry Torch and Android phones.
  • 12. Telligent Platform Overview iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  • 14. References iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  • 15. Our Customers are Industry Leaders
  • 17. Validation By Industry Analysts "Telligent  may  be  the  best   Leaders   “Look  at  Telligent  if  you  want  to   Visionary  for  both  Externally-­‐ option  of  all  for  many   leverage  a  single  vendor  for   Facing  Social  Software  &  Social   organisations…  Telligent  comes   internal  and  external  social   Software  for  the  Workplace   in  our  top  four  shortlist.”     networking  and  place  high       value  on  working  with  an   innovation  leader.”             Gartner  Magic  Quadrant  for  Social   Mar$n  Butler  Research,  “Enterprise     SoOware  in  the  Workplace,  Gartner   Social  Networking  and  Collabora$on,”   Forrester,  Enterprise  Social  Networking   Magic  Quadrant  for  Externally-­‐facing   2010   Market  Overview,  2010   Social  SoOware,  2010   Leader  in  10  of  18  Social  CRM  Use  Cases   One  of  the  Top  Three  Social  Vendors   Market  Leader  in  New  Customer       Acquisitions         Al$meter  “Social  CRM:  The  New  Rules  of   Hypa$a  Research  “Benchmarking  Social   Patricia  Seybold  Group’s  Online  Community   Rela$onship,”  2010   Community  Investments  and  ROI,”  2011   Plaorm  Company  and  Product  Update  –  1H   2010  
  • 18. The  Founders  of  iGo2  Group   contact@iGo2Group.com   Ø  All  Cer4fied  Strategists  in  Social  Media   Ø  All  have  more  than  20  years  business   experience  in  IT  and  industry   iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions