An overview of the share of voice in Australian Politics and impact of Rudd/Abbott on Julia Gillard

1. Social Media Partial Assessment June 2011

2. 169 Day Political Share of Voice Note: Include News, Blogs, Twitter

3. Popularity (169 Days)

4. Popularity 50 Days (ex Twitter)

5. Popularity 50 Days (incl Twitter) Budget Note the Twitter Peak

6. Share of Voice (50 Day ex Twitter)

7. Share of Voice (50 Day)

8. Tony Abbott’s most active Twitter day – May Budget

9. Tony’s Top 10 Supporters