Follow on actual Plan template from plenary presentation on things to consider

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2. +
 iGO eBooks™, was established in 2011. Under the
pseudonym of iGO® & iGO eBooks™ is a catalyst for
innovation in the eBook iBooks, ePub, pdf, iba, & eLearning
industries and is instrumental in the positioning within niche
markets specialising in specific disciplines of fundraising &
governance for the voluntary sector and synergies with co
corporates in events management, (with networks nationally &
internationally), creating a hotbed of new and strategic
initiatives.

3. +
 Our Fundraising Training & Voluntary Sector Governance &
organisational Material Series of publications are available in .pdf,
eBook, iBooks, and Hardcopy. Other supporting material
in PowerPoint/Keynote Presentations are also available on request
for interactive training please e-mail us for more information.
 The fundraising training material series provides a guide and reference
to techniques, things to consider, and contact with url links for readers,
authors, publishers + new entry, small, and emerging
groups/organisations in the charity sector seeking to improve
their engagement with potential funders in the statutory, corporate, and
charitable trusts/foundations sectors.
 Additional separate VS governance & organisational material
series also exists to support readers, authors, & publishers in the
associated sector + organisations, (particularly, new, small, and
emerging groups), with their polices, procedures to develop 'best
practice’ in striving to deliver effective services.

4. +
 To provide efficient marketing support to help iGO eBooks™
achieve a three year plan To contribute to iGO eBooks's™
overall ubiquitous development as a service provider to the
Voluntary/Not-for-Profit Sector through books, e-Books, Blogs
and other forms of exchange information through social media
on the subject genre of Fundraising, Governance, and
Organisational matters.
 To create awareness and disseminate information about
events, venues, for launches, meets, forums, and promotions
including MICE (Meeting, Incentives, Conferences & Events)
through networking and online services

5. +
 Service delivery within iGO eBooks™ is based
on: Social inclusion; Mainstream Community
Cohesion; of benefiting the community through
readers, authors, & publishers in associated
areas + new, small, emerging and established
voluntary groups; of collating evidence of need
followed by planning ways of meeting this. This
is carried out through the author/publishing of
books/eBooks on relevant subject matters and
disseminating using online vehicles including
websites, social media, and forums.

6. +
 iGO eBooks™ Voluntary Sector } Fundraising /
Governance / Organisational Matters } eBook –
Publishing & Publishers – Authorpreneur &
ePublicist™ Striving to Create Provisions for
Tomorrow’s Organisations - Today’s Ideas for
Tomorrow’s Authors & Publishers.
 iGO eBooks™ are responsible for the strategic
direction of it’s work. It may also establish sub-group(
s) to look at special aspects or tasks, and
conform to any regulations that are required.
Report(s) of activities will be published on
our web site(s).

7. +
 For people with visual impairment, copies of hardcopy material
and each, any of the web pages contained on this web site can
be viewed or obtained and available from us in larger print,
(e.g. Aerial 12/14 point +) on receipt of a request. Anyone
requiring variation version to this are asked to please state
when requesting. We also continue to strive towards other
channels to help interact and engage with people with
impairments in the voluntary sector and provide a host of
facilities and resources thorough several pages on our web
site(s). This will include the feasibility study of introducing our
eBooks in audio format. iGO eBooks™ are striving to be an
Equal Opportunities provider.

8. +
 INTRODUCTION: iGO eBooks™ is committed by its ethos and
published Equal Opportunities Statement to the pursuit of equal
opportunities in service delivery, publications, online services,
promotions plus presentations/training, and to the prohibition of
unlawful and unfair discrimination on the grounds of gender, national
or ethnic origin, sexuality, age and disability.
 GENERAL STATEMENT OF POLICY: We aim to attain this through
all the key areas that will provide a focus for our activities ensuring
that we tackle discrimination in all its manifestations: Training: To value
the views and experience of those we deal with and develop their
skills and abilities regardless of race, disability, age or gender. Equal
opportunities issues will be incorporated in all presentation/training
and development activities to allow all people who work with us equal
access to participate fully in development. To consult, value and
implement the views of our readers and stakeholders in ways that will
meet the diverse needs of communities.
 REVIEW & MONITORING: All efforts will be made to ensure that these
objectives are being met and regularly reviewed in order to meet the
needs of our readers, authors, publishers, supporters, sponsors,
advertisers, and other stakeholders.

9. +
 We have several OnLine Blogs pages including on our main
website. This is where we will post news about eBook
publishing in the voluntary sector & associated matters
particularly relations to Fundraising, Governance,
and Organisational matters.
 It is also designed especially for our readers, supporters,
subscribers, social media links, and users
space where postings can be made, news, queries
questions, and issues pertinent to the relevant genres
covered that is felt important and would like debating –
views and comments are valued so are strongly
encouraged to help develop and evolve into matters that are
relevant to share amongst piers!!

10. +
 Approach & Philosophy @ iGO eBooks™. Professional and
experienced with a long track record. Highly motivated with a
holistic approach. Worked as an innovator in a variety of jobs,
statutory, voluntary, plus private sector activities, and involved
with local community work. When engaged to provide training
and presentations, this can be done at your site, (or if you do
not have a suitable room, or training facilities we can arrange
this with a venue (at as low cost as possible using our
networks). We also come as a package equipt with all the
written material for participants to take away; Laptop; and
Presentation; LCD Projector; Screen; etc. Certificate of
Attendance/Completion are subsequently sent out as evidence
of attendance/accreditation for display, kite marking, or funding
to cover.

11. +
iGO eBooks™ is managed by Gordon Owen,
(a member of the Institute of Fundraising).
Subscription to iGO eBooks's™ services and
provisions are open to any voluntary sector
and social enterprise organisations working
for the benefit causes in the charity and
voluntary/third sector; and where appropriate
collaborate with external public sector
bodies.

12. +
 Service delivery and project satisfaction
programmes.
 To help iGO eBooks™ provide high quality help and
support opportunities to readers, authors, publishers
plus the community in the Voluntary Sector.
 To help ensure that iGO eBooks™ is at the forefront
for readers, authors, publishers + groups &
organisations to approach if they require help and
support in the voluntary sector.
 To help colleagues use customer satisfaction results
to support project development and fundraising.

13. +
iGO eBooks™ Provides guidance and
presentations on eBooks and ePublishing,
as well as fundraising & governance with
support assistance plus promote best
practices for readers, authors, publishers,
plus within Organisations & to be intuitive
so as to democratise, enable and empower
small groups / organisations to become
more effective and efficient in publishing
their e/book(s) plus service delivery to the
community in their locality.

14. +

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 To help iGO eBooks™ increase the number of
organisations supported is done by retaining and
developing OnLine engagement through the 26+
eBooks, (plus some editions available in print
version); main and other websites, Blogs, Forums,
Social Media and other forms of interaction
available..
 To help iGO eBooks™ widen the variety of services
focusing on community benefit, the not-for-profit
sector and people in need in the Voluntary Sector
through eBooks and disseminating exchange of
information OnLine.

43. +
 To increase the numbers of enquirers who want and
need help/support and to encourage the community
in initiatives that builds on an idea into reality
through OnLine services and facilities offered.
 To help iGO eBooks™ broaden the diversity of
readers, authors, publishers, stakeholders, +
organisations and engagement through the wide
ranging genre subjects covered.
 To review and improve the enquiry process.

44. +
Awareness of iGO eBooks™- Attained
through Social Media; Online Newspaper;
Podcasts; YouTube; and other Internet
platforms.
To develop measures which can regularly
evaluate the awareness and understanding
of iGO eBooks™ amongst it’s key target
readers/authors/publishers audiences in the
Voluntary Sector.

45. +
 iGO eBooks™ strategy to readers, authors,
publishers plus the Voluntary Sector
 To develop a proactive relationship between iGO
eBooks™ readers, authors, publishers and voluntary
sector groups & organisations & stakeholders.
 External & Internal Communications.
 To review ‘Feedback’ as a means of effective internal
and external communications through iGO eBooks™
and implement agreed changes.

46. +
Why advertise on our web site(s)?
Our web site(s) have a UK as well as world-wide circulation, (accessible 24:7), with detailed and up-to-
date information on its genre + subject matters relating to the e/publishing & e/publishers industry.
This information is via the Internet as part of our iGO™ & iGO eBooks™ portal.
Information is updated by our editorial as well as those new to publishing & publishers, sponsors and
other associated bodies being added to our database. Our main web site online is searchable by
keywords and Google Analytics.
* The BENEFITS to you are:
- It's FREE to subscribers/supporters
Drives more publishing & publishers sector & associated/interested sources to your site from our
high exposure website(s) with in excess of 409,000 social media 'likes'.
It gives you an advantage over your competitors by linking with us.
It adds value to your site by creating a one-stop-shop hyperlink.
Linked access to a comprehensive database of information, resources, and guidance, continually
maintained and updated by us ~ thus you do not have the hassle of compiling a directory yourself
or create hardcopy data files.
From a trusted and well established Consultancy source - since 1972.
iGO eBooks™ are offer a special discount rate of only just £20 per month or £100 for an
advertisement for an entire year - Payment is welcome by PayPal or credit card (all acceptable) -
simply select your choice and follow the instructions. Once advertisers click on the 'subscribe' link
button it will open in a new browser screen to the 'secure' 'https' payment website!

47. +
 We need help to keep the web site(s) @ iGO eBooks™ moving
forward!
 It takes a lot of time, commitment and money to continue to update
this site alone with over 28+ web pages + 70 Social Media
websites + an arrays of other associated websites inked to the
writing/authoring, and publishing industry providing needed
material FREE for the asking! This excludes the work of material
to download and thousands of hyperlinks to a vast array of
relevant sources/resources from our main site. Readers/Authors,
Publishers, and other stakeholders can help in three simple and
easy ways.
 Firstly, becoming an annual sponsor of our web site with a
contribution of only £25.00 payable before downloading ANY
material. To fail to make payment deprives future development for
Voluntary Groups and penalises small organisations/groups so it is
imperative that those who engage with us through our web site(s)
help to enable positive support to the wider voluntary sector that
provided critical mission services in our communities!

48. +
 Secondly, in addition, or alternative, readers/publishers, and
associated users can sponsor a web page, (dedicated to their
concern, with logo suitably depicted, promoting appropriate
services or products linked to a host of search engines and
therefore locatable not just by people who specifically visit this
site, but by users of the Internet as a whole.
 Thirdly, by spreading the word about our web site(s), to every
reader/author, and publishing person they have ever talked to
as well as to other Voluntary Sector/non-for-profit bodies that
need help!

49. +
 In recognition of the direct kind support and to reciprocate the
same, acknowledgement of this will be accorded in our
extensive publicity material and in Press Releases, plus Web
site(s), (of which we have no less than eight), and web pages,
which would provide a excellent high profile and good customer
relations for sponsor(s) alone. Added to this will undoubtedly
be the excellent publicity/public relations this would create for
sponsor(s), coupled with the interest it would continue to create
on the part of other sources/companies involved, which, in the
past has precipitated networks/business for readers, authors,
publishers and other stakeholders who have supported us and
would potentially continue to be of value in terms of future
business.

50. +
 It cannot be stressed enough that the kind contribution would
not only be deeply appreciated but will go towards a very good
and worthwhile cause once again, PLEASE...PLEASE
SUPPORT!! Just the help with the provision of the some or all
of the sponsorship would make a significant difference and
valued contribution long remembered making this small
contribution a longer term investment rather than an expense.
 We can but once more only hope that prospective sponsor(s)
will feel able to help in some way in relation to the above in
support of this invaluable work, (targeted at new, small, and
emerging voluntary/charitable organisations/groups), if only as
a goodwill/customer relations exercise. The added benefit to
sponsor(s) of this work with the aid of the resources sought
would provide advertising for prospective sponsor(s) as well,
which would positively promote their business/body.

51. +
 Send your contribution to us via:
 iGO eBooks™™ accepts payment using PayPal | Visa |
American Express; plus other online methods, as below.
 [Simply click the link to the web browser and press the 'return'
key. This will automatically go to the payments web site to
make a secure payment directly to us. Then just follow the
step-by-step instructions provided.]
 N.B: Contributions are not deductible, we are a for profit
business that has provided such services as this for FREE
since 2011, but we need help in keeping this site updated. We
just cannot continue to do it alone. A Certificate of Contribution
will be provided.

52. +
 Our Social Media is governed on an online policy embracing the publication of
and commentary on social media by iGO eBooks™™ and its associated division.
For the purposes of this policy, social media means any facility for online
publication and commentary, including without limitation blogs, wiki's, and social
networking sites, which, in the case of iGO eBooks™™ (at the time of publishing
this Policy) includes Facebook, LinkedIn, Twitter, Pinterest, Google+ YouTube,
BlogTalkRadio, BookMachine.me, Disqus, FastPencil, FeedaRead, Goodreads, T
wubs, iAuthor,
iLike, Indiegogo, iTunes, Amazon, Klout, Libib, LibraryThing, Foursquare, Listly, M
ySpace,
PodOmatic, Paper.li, Poken, Reverbnation, Riffle, Reddit, Scoop.it, Scribd, Secon
d Life, Selz, Shelfari, Skype, Smashwords, SteamFeed, Ted Conferences, The
Book Marketing Network, The Publishing Training Centre, Third
Scribe, Thunderclap, UK Kindle Users Forum, Vladeo, Vimeo,
WattPad, WebRing, WoodBox, Word It Out, Wordle, WordPress, World Literary
Cafe, Writers & Artists, WritersCafe, Writing.Com, Yahoo Groups, Yammer,YuDu
Media, Alexa, Forbes, iGO eBooks™ }
Blogs, Booklikes, Storyfy, Mashable, Blogger.com, NetworkedBlogs, Tabsite,
SocialOomph, Hoot Suite Media and Xing. This policy is in addition to and
complements any existing or future policies regarding the use
of technology, computers, e-mail and the Internet.

53. +
e/Book
Campaign
Promotion
e/Book
Launch
Package/Delivery
Service
Templates
e-Mail
Web
End Points
Buyer/Reader
Audience
Contacts
Execution
Includes and Excludes
Conditions

54. +
Campaign
Package
Relationship
Database
Using a
Database to
input and
process
requirements to
Readers
Supporters get a personalised message delivered in their
preferred media with the right connection between profile,
preference and approach.

55. +

56. +
Introduction # 2

57. +
Introduction # 3

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Webpage # 1

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64. +
iGO eBooks™ Return for month / year of Jan-15
Bank account name eBook Publishing
Local Cash Book Merchant Bank A/c No 7TWT5QS
Detailed Transactions Bookkeeper's name Admin
Manager's name Gordon Owen CHART OF ACCOUNTS
Cost centre
Date Details Voucher no Nominal Amount Enter "C" Cash Bank F 001 908 905 904 906
INCOME Receipt no Code If Cash N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes N.L. codes
01-Aug Kobo Inc 1 2600-906 450.00 0.00 450.00 6600 2600 0920 2600 0200
02-Aug CreateSpace 2 2600-906 400.00 0.00 400.00 0900 1000 0600
13-Aug Apple iBooks 3 2600-908 300.00 0.00 300.00 2400 1000
14-Aug Blurb Books 4 2600-904 100.00 0.00 100.00 0900 2800
20-Aug eBooks by Sainsbury's 5 2800-906 50.00 0.00 50.00 2600
25-Aug ePub Bud 6 2600-904 100.00 0.00 100.00 2400
13-Oct Eventbrite 7 250.00 0.00 250.00
13-Oct GoodKindles 8 200.00 0.00 200.00
13-Oct Google Books Partner Program 9 300.00 0.00 300.00
13-Oct Hachette Book Group 10 300.00 0.00 300.00
13-Oct iAuthor Limited 11 400.00 0.00 400.00
13-Oct iTunes Connect - iBooks 12 350.00 0.00 350.00
13-Oct Kindle Direct Publishing 13 200.00 0.00 200.00
13-Oct Lulu.com 14 450.00 0.00 450.00
13-Oct NaNoWriMo 15 50.00 0.00 50.00
13-Oct National Book Tokens 16 50.00 0.00 50.00
13-Oct NOOK Book Store 17 100.00 0.00 100.00
13-Oct PayPal (Europe) Limited 18 1,000.00 0.00 1,000.00
13-Oct Rakuten Linkshare 19 200.00 0.00 200.00
13-Oct Shopify 20 100.00 0.00 100.00
13-Oct TradeDoubler UK 21 200.00 0.00 200.00
13-Oct Waterstones.com 22 225.00 0.00 225.00
13-Oct YuDu Media 23 200.00 0.00 200.00
13-Oct Atlantic Books 24 5,000.00 0.00 5,000.00
13-Oct Harper Collins Electronic Reference 25 6,750.00 0.00 6,750.00
13-Oct Smashwords Inc 26 100.00 0.00 100.00
Total Receipts 100.00 0.00 17,825.00
Date EXPENDITURE Voucher / Nominal Amount Enter "C" Cash Bank
Details Cheque no. Code if Cash
04-Aug W.H.Smith 11 0900-908 8.00 0.00 8.00
05-Aug CreateSpace 3400 0200-906 45.00 0.00 45.00
06-Aug Apple iBooks 12 0600-906 50.00 0.00 50.00
07-Aug Proof Editor 13 0200-906 150.00 0.00 150.00
08-Aug Literary Agent 14 0920-905 1,500.00 0.00 1,500.00
09-Aug Cover Design 3401 0200-906 150.00 0.00 150.00
10-Aug ISBN Licences 3402 0900-904 120.00 0.00 120.00
11-Aug Intellectual Property Office 3403 0900-904 170.00 0.00 170.00
12-Aug Yola - Website 3404 0920-905 45.00 0.00 45.00
13-Aug Amazon Web Services 3405 0900-908 60.00 0.00 60.00
14-Aug Amazon.com Inc 3406 1000-906 100.00 0.00 100.00
14-Aug AppsMakerStore 3406 2400-906 150.00 0.00 150.00
16-Aug Author-it 3407 1000-904 50.00 0.00 50.00
16-Aug Blurb Books 3407 2400-904 80.75 0.00 80.75
18-Aug BookMachine 3408 6600-001 44.00 (44.00) 44.00
22-Aug Books Are My Bag 3409 0200-906 18.00 0.00 18.00
25-Aug Cambridge University Press 3410 6600-001 18.00 (18.00) 18.00
13-Oct London Kindle Authors & Publishers 0.00 0.00
13-Oct Copyright Co UK 100.00 0.00 100.00
13-Oct CorporateRegister.com 50.00 0.00 50.00
13-Oct Creative Commons 25.00 0.00 25.00
13-Oct ePub Bud 25.00 0.00 25.00
13-Oct Gardners Books Limited 60.00 0.00 60.00
13-Oct Google Analytics 50.00 0.00 50.00
13-Oct iAuthor Limited 100.00 0.00 100.00
13-Oct Inland Revenue Service - EIN 0.00 0.00
13-Oct HMRC 0.00 0.00
13-Oct ISBN Agency - UK & Ireland 120.00 0.00 120.00
13-Oct National Book Tokens 100.00 0.00 100.00
13-Oct Paper Direct - Business Cards 74.45 0.00 74.45
13-Oct Salesforce.com UK 50.00 0.00 50.00
13-Oct Office 365 - Cloud Services 125.00 0.00 125.00
13-Oct Oracle - BA + BI 500.00 0.00 500.00
13-Oct SitePal 25.00 0.00 25.00
13-Oct SmartStamp - Royal Mail 40.00 0.00 40.00
13-Oct Smashwords Inc 25.00 0.00 25.00
13-Oct Society of Authors 100.00 0.00 100.00
13-Oct Symantec Corporation 45.00 0.00 45.00
13-Oct The Alliance of Independent Authors 74.00 0.00 74.00
13-Oct The Authors Guild 75.00 0.00 75.00
13-Oct The British Library 0.00 0.00
13-Oct The Writers’ Guild of Great Britain 0.00 0.00
13-Oct Hibu (UK) - Yellow Pages 0.00 0.00
13-Oct YuDu Media 0.00 0.00
13-Oct London Book Fair 3,000.00 0.00 3,000.00
13-Oct Facebook - Advertising 0.00 0.00
13-Oct 123-reg Limited - URL Address 0.00 0.00
Total Payments £62.00 £7,522.20

65. +
• Annual accounts (the most recent showing a breakdown of expenditure and income). As a new
author/publisher accurate projections (not gestimates) need to be drawn up by a skilled financial
person support by the Plan.
• Cash flow forecast for the next 12 months – [Bread & Butter Income]
• Record of predicted income and expenditure over at least the next 12 months
• List of e/books, with costs and income shown for each
• Breakdown of overhead costs
• Any expected or potential changes in costs
• List of current and secured income streams and applications made awaiting decision
• List of successful (and unsuccessful applications) made in the past
The organisational structure of the proposed charity should be reflected in the financial management
and budget, sometimes called ‘cost centres’ or ‘revenue centres’. Ensure that key personnel are
involved.
Types of figures - Income:
Advertisers > Sponsors > Subscriptions
Sales of e/books – [OnLine / Offline] > Tokens
Trading Loans > Other funding streams

66. +
Expenditure:
Variable costs – Costs that vary with output
Fixed costs do not change with the amount of output
Direct costs – costs directly caused by the activity and can include variable or fixed
costs
Overhead (indirect) costs – these are common costs that cannot be related as a direct
cost to activities and would still be there without that activity.
Core costs - the central costs of an author/publisher that enable it to function but
cannot be attributed to a particular project or activity; for example, ‘a salary’ or
percentage of income self-payable. They are often referred to as overhead costs.
Capital expenditure on fixed assets. These need to be planned for and since fixed
assets depreciate, allow replacement costs to be set aside over the life of the asset. It
is beneficial to do a cost–benefit analysis prior to any substantial expenditure on an
asset.
Contribution – what the activity is contributing to the fixed costs and surplus. A e/book
or associated service may have an income that exceeds the cost of providing it. Such a
surplus income will help to run other parts of the author’s/publisher’s work. However, a
launch/promotion or again associated service may be a cost to the author/publisher if
the streams of income received for it is insufficient to cover the full cost. If one of these
applies this should be taken into consideration in any financial plans or strategy.

67. +
ã Copyright iGO · [iGO eBooks] – 2012-15 : All rights reserved.