This conference session, presented by Bingoport’s Co-Founder, Scott Logan, will provide an up to date snapshot of the state of the UK’s online bingo industry and valuable market trend information, clearly defining what players now look for in an online bingo operator and more importantly, what keeps them coming back. The presentation will cover the following: • An overview of the current player activity and bingo wagering levels in the UK • Current market share information • What motivates players to join a bingo site • What deters players from joining a bingo site • Challenges and opportunities in the online bingo industry today

1. London Affiliate Conference
Exclusive Presentation
Online Bingo Market Trends Revealed
January 2012

2. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011

3. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
6,200,100
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011

4. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
6,200,100
Estimated Unique Players, October - December 2011
463,982
Estimated Bingo Wagering, October - December 2011

5. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
6,200,100
Estimated Unique Players, October - December 2011
463,982
Estimated Bingo Wagering, October - December 2011
£243,243,978

6. Market Share of Bingo Players

7. Top 5 Reasons for Choosing a
Bingo Site
Our survey respondents were asked what was the single most
important factor influencing their decision to join a bingo site.
Here are the top 5 responses

8. Top 5 Reasons for Choosing a
Bingo Site
5. Television Advertising

9. Top 5 Reasons for Choosing a
Bingo Site
4. Bingo Software
5. Television Advertising

10. Top 5 Reasons for Choosing a
Bingo Site
3. Referral from Friends/Family
4. Bingo Software
5. Television Advertising

11. Top 5 Reasons for Choosing a
Bingo Site
2. Website Recommendation
3. Referral from Friends/Family
4. Bingo Software
5. Television Advertising

12. Top 5 Reasons for Choosing a
Bingo Site
1. Signup Bonus
2. Website Recommendation
3. Referral from Friends/Family
4. Bingo Software
5. Television Advertising

13. Top 5 Reasons for Choosing a
Bingo Site

14. Top 5 Reasons for Leaving a
Bingo Site
Our survey respondents were asked to select from a list of
common complaints, the most important factors influencing
their decision to leave a bingo site.
Here are the top 5 responses

15. Top 5 Reasons for Leaving a
Bingo Site
5. Unimpressive Chat Hosts

16. Top 5 Reasons for Leaving a
Bingo Site
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts

17. Top 5 Reasons for Leaving a
Bingo Site
3. Unwelcoming Roomies
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts

18. Top 5 Reasons for Leaving a
Bingo Site
2. Difficult Withdrawal Process
3. Unwelcoming Roomies
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts

19. Top 5 Reasons for Leaving a
Bingo Site
1. Restrictive Wagering Requirements
2. Difficult Withdrawal Process
3. Unwelcoming Roomies
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts

20. Top 5 Reasons for Leaving a
Bingo Site

21. Player Behaviour
How many bingo sites players have joined

22. Player Behaviour
How many bingo sites players still play at

23. Bingo and Mobile Technology
Smartphone usage among bingo players

24. Bingo and Mobile Technology
Players’ preferred device for playing online bingo

25. Bingo and Mobile Technology
Challenges
• Absence of keyboard limits ability to chat in rooms
• Smaller screen size limits display of bingo tickets
• 3G and wireless connectivity issues
• iPhone and iPads currently don’t support Flash

26. Bingo and Mobile Technology
Opportunities
• Potential to pre-purchase tickets via a mobile app
• Use of mobile apps as lead generation tools
• Minimal competition in the market currently

27. Bingoport.co.uk Players’
Choice Awards

28. Bingoport.co.uk Players’ Choice
Awards
Best Online Bingo Promotion

29. Bingoport.co.uk Players’ Choice
Awards
Best Online Bingo Promotion
William Hill Bingo - Win a Car a Day

30. Bingoport.co.uk Players’ Choice
Awards
Best Bingo TV Advertisement

31. Bingoport.co.uk Players’ Choice
Awards
Best Bingo TV Advertisement
Tombola – We are Tombola

32. Bingoport.co.uk Players’ Choice
Awards
Best Bingo Chat Host Team

33. Bingoport.co.uk Players’ Choice
Awards
Best Bingo Chat Host Team
Foxy Bingo

34. Bingoport.co.uk Players’ Choice
Awards
Best New Online Bingo Site

35. Bingoport.co.uk Players’ Choice
Awards
Best New Online Bingo Site
Wonder Bingo

36. Bingoport.co.uk Players’ Choice
Awards
Best Overall Online Bingo Operator

37. Bingoport.co.uk Players’ Choice
Awards
Best Overall Online Bingo Operator
Tombola

38. Thankyou for your attendance
Questions??
If you have any further questions, please feel free to contact me directly.
scott@bingoport.co.uk
twitter @ScottLogo