iGB Down Under - Maximizing Your Ad Spend

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Learn how to control your online PPC marketing by defining the tasks with your PPC provider. Target your geomarkets and manipulate them to ensure they perform to the requirements set down by you, not the search engines. Build a long term, viable and profitable PPC campaign based on the essentials of advanced PPC. Make your budget go further and achieve more! Presenter - Mark Tull, Website Essentials

Maximizing Your Adspend Mark Tull Website Essentials

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Tying into our first-ever event in the region with the Nordic Affiliate Conference, this issue of iGB Affiliate looks at the big affiliate networks and consolidators reshaping the affiliate sector in the Nordics and beyond. For Catena, RakeTech and XLMedia (see roundtable p34-36) the future is all about harnessing the synergies, data and technology that acquired scale brings. We look at the inevitable introduction of PPC in Sweden post the recommended market opening and re-regulation and the impact on affiliates that today generate valuable traffic via SEO from that territory. But as Catena’s Erik Bergman emphasises, the proposed framework is all still some way from being agreed by the politicians, let alone implemented. We also drill down into the wave of Nordic-led M&A sweeping the sector (p38-41) and provide some expert advice for affiliates considering an exit as dealflow, prices and multiples continue to rise (p42-43).

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UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy. In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement. Conducting effective user research to understand your customers’ needs Implementing your findings into effective design and content that will be impactful Impact of UX on SEO – how are they linked?

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We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand. There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content. Generate interesting, effective and creative content to improve website traffic and campaigns Understand the content that resonates with your customers and matches their search intent Define and promote your brand identity and see results in your ranking

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It's been talked about before; ranking on brand phrases, but today this strategy makes more sense than ever. Operators are winning more rankings on generic phrases, squeezing out affiliates and forcing you to rethink you rankings game plan. Why are operators getting stronger and stronger rankings? It's because links are losing their power and the vacuum is being filled with engagement signals. If the new battleground is engagement, how can affiliates be really engaging and earn more money? Nick Garner, Founder & CEO Oshi Online Casino will demonstrate how affiliates can rank and convert on brand phrases and why for Oshi Online Casino, to do so is win-win for both the operator and affiliate. Thinking 'engagement first' Targeting operators who are easy to rank on How and why ranking on brand is a fair deal for everyone

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You can tick all the SEO boxes possible but if the Googlebots can’t crawl and index your site quickly and effectively, it could all be for nothing. Thankfully, there are some essential must-dos that will ensure that you’re helping the bots find your website and index the most useful information for your rankings. From creating a sitemap to optimising your content and even using social media, Lukasz Zelezny will lead you through the best strategies to achieve a well-indexed website. What does Google look for and what does Google rate highly? Utilising tools such as Google search console Internal linking structure Mobile vs desktop indexing

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It's never been a better or a more daunting time to be a marketer. New disruptive technologies are changing how we shop, how we sell and even how we experience our digital worlds. Artificial intelligence, virtual reality, IoT and augmented reality will fundamentally change the landscape for marketers over the next 5 years. And for affiliate marketers, understanding this new landscape will spell the difference between growth and decline. In this session, Sentient Technologies CMO Jon Epstein will look at new technologies disrupting marketing today, as well as what's on the horizon. The presentation will inform you about key trends you need to stay aware of and discuss the kinds of impacts they could have on how you work and the results you can achieve. Key trends in marketing technologies to stay aware of What the impact will be on affiliate marketing results in the future

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Today’s consumer is increasingly concerned by what happens in their social sphere when it comes to brand recognition, trust and their buying decisions. Affiliates are in an opportune position to be involved with engaged social audiences and as a direct result, increase their customer acquisition and website traffic. Harry Hugo, Director of the trend-setting social media experts at The Goat Agency, will demonstrate proven examples of how influencer marketing can transform your social media marketing and see genuine results. Building a social media following that are engaged and vocal How influencer marketing on social channels creates direct acquisition Who are your influencers and how to create social influence – industry evidence in action

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Instagram’s over 400m mobile users are highly engaged. They upload 80m photos and like 3.5 billion posts per day. Yet only 33% of marketers are using Instagram vs. 93% for Facebook despite the fact that the average order value for Instagram is €65 vs. €55 for Facebook. This presentation will focus on how to effectively harness the power of Instagram as an acquisition and retention tool. Utilising high engagement of users on Instagram where you can compete with big names Creating visual content and growing a relevant following Paid media options and tools – strategy to implement and what to avoid

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This year has already proven that the forex and binary industries are not about to stabilise from a regulatory point of view. Leading Financial and Gaming Attorney Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem and Co. will present a hands-on workshop to provide clarity over recent developments and uncertainties. What is happening in the global binary options regulation space? Are affiliates legally liable to brokers' issues with traders? Content and "Character" Affiliates and deceptive marketing Court rulings you should know about Affiliate and IBs responsibilities comparison

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FinTech was the buzzword for 2016 and has experienced undisputed growth internationally. Every country, every region, every culture needs better, more efficient and more affordable options for spending and saving. And now, financial trading is starting to collide with the growing industry of FinTech. With innovative and disruptive solutions crossing over, how can we expect new financial technologies to impact the industry? Quality offerings which don’t discriminate and offer true value must be the pillar in which the technology is built around. To demonstrate how this can be achieved, Roy Sebag, CEO of one of the fastest growing FinTech companies Goldmoney discusses how affiliates can apply the same practices to their own financial businesses and what opportunities lay ahead. What can we expect from the role of FinTech in the future? How can the core aspects of FinTech and gold offer opportunities for affiliates? How will FinTech and gold shape the financial industry in the future?

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Roy sebag - LAC 2017 - FinTech affiliates

Roy sebag - LAC 2017 - FinTech affiliates

Following the recent crack-down from the Information Commissioner’s Office on affiliates regarding the use of personal data in marketing campaigns, it has never been more important to ensure that you know what legal standards you must adhere to. This session will provide the legal insight to ensure that your data use is not putting you at risk and that you’re protected for the future. Managing users data according to legal standards Terms around emailing and using data Key measures all affiliates must have in place

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Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links. Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond. Why links are an integral ranking factor and will always be How links are not all the same The best sustainable link building methods

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A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand. Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front. What kind of campaigns work (ideas and themes) How you can fast track the volume of links How you can compete with bigger brands Take away of 10 practical tips

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Many affiliates work towards an ultimate goal of selling their business to achieve a higher financial reward for their hard work. To successfully do so requires a thought-out exit strategy, attractive growth and an understanding of what buyers are looking for. This session will provide an insider’s guide to successfully selling your business from the first steps you need to take right through to the final signing on the bottom line. Increase business value and identify most valuable assets Common pitfalls and challenges Understanding if and when exiting is the right strategy

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Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search. Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race. What does the new mobile search index mean for your mobile and desktop site? Speed vs content rich – where should the priority be for mobile? AMP pages for increasing ranking

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Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics. The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.

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This issue, titled "Mobile takes centre stage", discusses Google's long-anticipated move to mobile first. We give you the information you need to know to keep your marketing efforts up to date with Google's latest shift. We also discuss the ICO letter to UK affiliates, how affiliates could benefit from a potential TV advertising ban and the regulatory changes that are causing a stir in the FX and binary sector.

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Six Myths about Ontologies: The Basics of Formal Ontology

johnbeverley2021

Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

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