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VISUAL CONTENT
        MARKETING

FOR DATA PUBLISHERS AND MARKETERS
Traditional Marketing
blog, white papers, PDFs



  Content Marketing:
  Visual Content e.g.
  Interactive Charts
What is Visual Content Marketing?
Creating and distributing relevant and valuable
visual content such as interactive charts to
targeted audiences, with the objective of



                                   Creating
 Building your    Generating
                                   business
     brand          leads
                                 opportunities
Social        Visual
Your Data
            Interactive    Content
 Insights
              Charts      Marketing
Simply embed social interactive charts to
your web site or press release
                   Example : Press Release
      Today                                  With iCharts




                                                A social interactive
              A static table                     chart : shareable
                with data                         and searchable
Social charts become viral – far beyond
 your initial reach

Example: Live chart by IDC




                             …and 100’s of other sites!
Charts are also shared across social
networks
These additional viewers are potential
leads that you can capture




                              Customizable lead
                             form on chart pages
                              (or your custom ad)
Measure brand effectiveness
                        Who is
                       embedding
                       my charts?




                                    Which charts are
   How many                         getting shared on
 times was my                        FB or Twitter?
 chart viewed?




 What is the lead to
  chart view ratio?
Your Value

Increase brand impressions across
the web and social networks




    Capture highly targeted leads




        Measure the effectiveness and usage
        of your content
Have data to share?
        Now, share it with the world




Get started today with an Enterprise package

               www.icharts.net
              info@icharts.net

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Visual and Social Content Marketing with Interactive Charts

  • 1. VISUAL CONTENT MARKETING FOR DATA PUBLISHERS AND MARKETERS
  • 2. Traditional Marketing blog, white papers, PDFs Content Marketing: Visual Content e.g. Interactive Charts
  • 3. What is Visual Content Marketing? Creating and distributing relevant and valuable visual content such as interactive charts to targeted audiences, with the objective of Creating Building your Generating business brand leads opportunities
  • 4. Social Visual Your Data Interactive Content Insights Charts Marketing
  • 5. Simply embed social interactive charts to your web site or press release Example : Press Release Today With iCharts A social interactive A static table chart : shareable with data and searchable
  • 6. Social charts become viral – far beyond your initial reach Example: Live chart by IDC …and 100’s of other sites!
  • 7. Charts are also shared across social networks
  • 8. These additional viewers are potential leads that you can capture Customizable lead form on chart pages (or your custom ad)
  • 9. Measure brand effectiveness Who is embedding my charts? Which charts are How many getting shared on times was my FB or Twitter? chart viewed? What is the lead to chart view ratio?
  • 10. Your Value Increase brand impressions across the web and social networks Capture highly targeted leads Measure the effectiveness and usage of your content
  • 11. Have data to share? Now, share it with the world Get started today with an Enterprise package www.icharts.net info@icharts.net