Beacons continue to be prominent in a wide variety of verticals. This month we saw them for airports, a train station, an event, for weather, a library and of course in retail. Probably the biggest beacon news of the month was Google’s new beacon frame. It makes beacon messages more secure and private. With a tech giant like Google keeping up innovative in the beacon field, there is sure to be a lot of other exciting beacon updates in the coming months.

1. The Latest and Greatest
iBeacon Stories
April 2016

2. April Overview
Beacons continue to be prominent in a wide
variety of verticals. This month we saw them for
airports, a train station, an event, for weather, a
library and of course in retail. Probably the
biggest beacon news of the month was Google’s
new beacon frame. It makes beacon messages
more secure and private. With a tech giant like
Google keeping up innovative in the beacon
field, there is sure to be a lot of other exciting
beacon updates in the coming months.

3. Top Stories
1. Google Introduces Ephemeral IDs
2. Beacons at Coachella
3. Chirp.io: A competitor to iBeacons?
4. Beacons for Taipei
5. Lufthansa Trials Beacons
6. Tip of the Month: Beacons for Events

4. Since the beacon frame changes
periodically (every 1 second to a little
over 9 hours), it makes it much more
difficult to spoof a beacon signal.
To learn more: EID messages
Google Introduces
Ephemeral IDs

5. Beacons at
Coachella
With their “Surprise and Delight”
rewards, American Express card-
holders who also have the official
Coachella app can win prizes.
To learn more: Coachella Beacons

6. Beyond sharing things with your friends
via audio, there does seem to be some
potential retail applications similar to
what iBeacons offer and beyond.
To learn more: Chirp.io
Chirp.io: A competitor
to iBeacons?

7. They will help navigate the main train
station. They did a field test and despite
maps posted around the station, the
likelihood of becoming lost in the station
is about 90 percent.
To learn more: Taipei
Beacons for Taipei

8. Beacons were installed around the
terminal and users who were near
their Business Lounge received an
offer to enter for €25.
To learn more: Lufthansa Beacons
Lufthansa Trials
Beacons

9. At the Atlanta Motor Speedway,
NASCAR fans can now be pinged by
iBeacon messages.
To learn more: Beacons for Events
Tip of the Month:
Beacons for Events

10. Sign up here:
ibeacontrends.com/beacon-tutorial