1. Genre: Animation, comedy, family
Studio: DreamWorks Animation
Release Date: November 5, 2010

2. INTRO PAGE
No splash page
Short intro introducing the main characters

3. Homepage
•The story
•Downloads
•Videos
•Like us
•Comic-Con
•Games
•Sweepstakes

4. The Story

5. VIDEOS

6. DOWNLOADS
WALLPAPER IN 3 DIFFERENT SIZES.
EMAIL SIGNATURE.
EMAIL MUST BE HTML. Ringtones

7. Sweepstakes (Mega Wheel)
Facebook App
Prizes include:
HP laptop
Customized consoles
Trip to Hollywood for premier
Must unlock prizes
Gift Bags – 100 fans
Customized DS – 2,837 fans
HP laptop – 25,000 fans

8. Sweepstakes (Mega Wheel)
Must “LIKE” Page in order to play You can keep trying to win on a
Daily basis

9. Comic-Con
Pictures and Footage of Comic-Con

10. Games
Flash required game
Word puzzle
Download Iphone game
P
r
i
n
t
a
Wii, DS, PSP
Games

11. Analysis of website
What works
• Very simple easy
navigate for childre.
• Fun colorful and bright.
• Facebook “like” button
is easily accessible.
• Original artwork for
website.
What doesn’t work
• Not much insight on
movie.
• Facebook app is slow in
responding.
• Facebook app also
appears impossible to
win.
• Games are not up yet.

12. Analysis of website (cont.)
Overall look and feel
• Great website for children.
• Very simple and colorful.
• No sound affects or music.
• Easy to navigate.
• Facebook contest doesn’t work.

13. Fans: 399,056
Update Frequency:
By The Numbers
Start Date: March 18, 2010

14. Strategy
Updates.
The status updates are given
through the view of the
character Megamind.
This kind of view draws a
younger crowd that
interacts with character.
No TWITTER account