2. Content
The company
Ideas and believes
Achievements
Products and Services
Road ahead
CONFIDENTIAL EBS B.V. 2009
3. The Company
European Business Solutions:
Established in 2008
Owned by Sander Richardot & Hielke Ytsma
Over 15 years of experience in the automotive market:
○ OEM
○ Aftermarket
CONFIDENTIAL EBS B.V. 2009
4. The Company
Sander Richardot
Economic College:
○ General Business and Economy
Shop Manager at Quattro Audio Video
○ Developing long term business strategies
Sales Manager at Gold Automotive:
○ Responsible for the national sales of Gold Automotive
(Dealer network of over 1000 dealers)
Business development manager at John Gold International
(holding company of Gold automotive)
Sales Director at Azentek Europe
○ Responsible for building a distribution network in Europe
Owner at European Business Solutions
CONFIDENTIAL EBS B.V. 2009
5. The Company
Hielke Ytsma
BSc in Automotive Engineering
Development engineer at VW in Wolfburg
Sales engineer at Gold Automotive:
○ Development of new cruise-controls
○ Set-up a European sales network
○ Sales to all Dutch car-importers
General Manager at Gold Automotive
Director of OEM Sales and Product Development at Azentek EU
○ OEM project with Azentek
○ Product development of In-Car PCs, TVMS and LBS software
Owner at European Business Solutions
CONFIDENTIAL EBS B.V. 2009
6. The Company
Mission
EBS aims to help manufacturers of automotive
accessories entering the automotive aftermarket in the
Netherlands and other countries in Europe. We will
give these companies the opportunity:
to make use of our knowledge concerning country specific
requirements, regulations and certifications
to make use of our aftermarket distribution network
throughout Europe
to benefit from our long-term experience within
the European car industry
CONFIDENTIAL EBS B.V. 2009
7. The Company
European Business Solutions:
Does Consultancy and is Value-Added-Reseller for the European
automotive accessory market
Has a European network of distributors, resellers and OEMs
Has knowledge of the European automotive market and products:
○ Cruise-control, CAN-bus alarm systems, C2C-communication
○ In-Car technology, data communication, LBS, track & trace
Products/Services of EBS:
○ Tool to Shelve (TTS)
○ Marketing and Sales Services (MSS)
○ Logistics and Financing Services (LFS)
CONFIDENTIAL EBS B.V. 2009
11. Achievements
The Netherlands
Contact with all accessory manager of Dutch Car Importers
○ Hyundai – KIA
○ VW – AUDI – SKODA – SEAT
○ Porsche
○ FIAT
○ BMW
○ Mercedes-Benz
○ Toyota – Lexus
○ Renault – Nissan
○ Peugeot
○ Citroen
Logistic services and handling for car-importers
○ Cooperation with Elgersma B.V.
CONFIDENTIAL EBS B.V. 2009
12. Achievements
The Netherlands
1000+ car dealer contacts
Fleet Owners:
○ Philips
○ AT&T
○ Structon
○ British Telecom
Insurance companies
○ Goudse Verzekeringen
○ AXA
Telecom companies
○ KPN
(Semi-)Governmental bodies
○ ANWB
○ Ministry of Transport
CONFIDENTIAL EBS B.V. 2009
13. Achievements
Europe
Distributors network of:
○ Resellers
○ European Car importers
○ META distributors:
U.K. (Dean Beha)
Finland (One-Pro)
OEMs:
○ Maserati
○ Mercedes
○ Volkswagen
○ FIAT Group
○ PSA
○ GM
CONFIDENTIAL EBS B.V. 2009
14. Achievements
WorldWide
High Level contacts with the following companies:
○ Microsoft
○ Intel
○ Westwell Australia
○ Azentek (winner CNET award at the CES 2008)
○ Ford US
○ Kettering University in Flint
○ Meridian
CONFIDENTIAL EBS B.V. 2009
15. Products and Services
General Selection Criteria:
Automotive Related
High Quality
Niche Product:
○ Features
○ Price/Quality
○ Difficult made Easy
Feature driven en NOT price driven or sensitive
Medium sales quantities
European approach
Good margin for the complete distribution channel:
○ To enable service, support and good marketing
Overall target: > 20% market share in 2 years
CONFIDENTIAL EBS B.V. 2009
16. Product and Services
After-market Cruise-Control
○ No soldering
○ OEM Command Module
○ 30 minutes installation
CASKA 2DIN Head-Unit
○ OEM look&feel UNIQUE PRODUCTS
○ Future features with SYNERGY
○ Easy installation
TPM LED
○ Safety
○ Easy installation
○ High quality
CONFIDENTIAL EBS B.V. 2009
17. Road ahead
Resources:
Stay independent
Employees
○ Roll-out in Q1 – Q2 2010
○ Commission based
○ Experienced in automotive field
New company HQ building in Q1
Marketing and Sales:
EBS is service and support driven EBS will not be a brand-name
Concept are more important than products
Synergy between products and sales channels will boost
the sales of the various products.
CONFIDENTIAL EBS B.V. 2009
18. Road ahead
Thoughts and ideas for 2010 and on-wards:
Synergy between AM products and non-automotive products
○ iPod
○ Netbook
Safety products, supported by financial benefits
Environmental products, supported by financial benefits
Unique concepts just delivering the product is not enough for car
importers and dealers in the various business fields:
○ Manuals
○ Marketing support
○ Sales argumentation
○ Etc.
Focus on ‘Products that tell a story’
CONFIDENTIAL EBS B.V. 2009
19. European Business Solutions
Bolderweg 1
1332 AX Almere
The Netherlands
+31 6 2526 28210 - +31 6 5209 0775
sales@comfortcruise.eu
CONFIDENTIAL EBS B.V. 2009
