This is

1. A Social Media Program
YouTube
By Yunfei He

2. YouTube is very famous in the world, it is a
social media program.
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3. Where did YouTube come from?
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4. YouTube was founded in February 2005 by
three former PayPal employees Chad Hurley,
Steve Chen, and Jawed Karim.
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5. Overview
YouTube is a video-sharing website,
on which users can upload, view and share
videos.
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6. How does YouTube work?
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7. Technologies
The company is based in San Bruno, California, and uses
Adobe Flash Video and HTML5 technology to display a
wide variety of user-generated video content, including
movie clips, TV clips, and music videos, as well as amateur
content such as video blogging and short original videos.
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8. Content
YouTube has been uploaded by individuals, although
media corporations including CBS, the BBC, VEVO,
Hulu, and other organizations offer some of their
material via the site, as part of the YouTube partnership
program.
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9. Yunfei ☻
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10. Features & Benefits
Broadcast Yourself
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11. Video technology
Playback
• Viewing YouTube videos on a personal computer.
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12. Video technology
Uploading
• All YouTube users can upload videos.
• YouTube accepts videos uploaded in most container
formats, including .AVI, .MKV, .MOV, .MP4, DivX, .FLV,
and .ogg and .ogv. These include video formats such as
MPEG-4, MPEG, VOB, and .WMV. It also supports 3GP,
allowing videos to be uploaded from mobile phones.
Source: "Video Formats: File formats". YouTube. Retrieved December 4, 2008.
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13. Video technology
3D videos
• YouTube users can now upload and view 3D videos.
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14. Video technology
Content accessibility
• YouTube offers users the ability to view its videos on web
pages outside the site. Each YouTube video is
accompanied by a piece of HTML, which can be used to
embed it on a page outside the YouTube website.
• This functionality is often used to embed YouTube videos
in social networking pages and blogs.
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15. Social Media
What is social impact of YouTube?

16. Time magazine wrote:
"YouTube is to video browsing what a Wal-Mart
Supercenter is to shopping: everything is there, and all
you have to do is walk in the door.”
Source: Cloud, John (December 16, 2006). "The Gurus of YouTube". Time Magazine..
Retrieved November 29, 2008
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17. YouTube localization
The interface of the website is available with
localized versions in 42 countries, one
territory (Hong Kong) and a worldwide version.
Source: "YouTube content locations". Retrieved September 10, 2010.
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18. YouTube localization
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19. Work Cited
• Bray, Marianne. "Irate HK man unlikely Web hero". CNN.
http://edition.cnn.com/2006/WORLD/asiapcf/06/07/hk.uncle/. Retrieved May 28,
2008.
• Cloud, John (December 16, 2006). "The Gurus of YouTube". Time Magazine.
http://www.time.com/time/printout/0,8816,1570721,00.html. Retrieved
November 29, 2008.
• Sayer, Peter (June 19, 2007). "Google launches YouTube France News". PC Advisor.
http://www.pcadvisor.co.uk/news/index.cfm?NewsID=9772. Retrieved August 3,
2009.
• "Video Formats: File formats". YouTube. Retrieved December 4, 2008.
• Weber, Tim (March 2, 2007). "BBC strikes Google-YouTube deal". BBC.
http://news.bbc.co.uk/1/hi/business/6411017.stm. Retrieved January 17, 2009.
• "YouTube content locations". Retrieved September 10, 2010.
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20. Thank you for your time
Youtube.com
yih429@jwu.edu
You Tube