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MANAGING RETAILING,
WHOLESALING, AND LOGISTICS

HYDEE R. RAQUID
MMDPBatch5
RETAILING

 Definition
3
4

?

Types of Retailers

Levels of Retail Service
RETAILING
Retailing – includes all the activities involved in
selling goods or services directly to
final consumers for personal,
nonbusiness use.
TYPES OF RETAILERS

1. Store Retailer
2. Non-Store Retailing

3. Corporate Retailing and Franchising
STORE RETAILERS
- are establishments where consumers can
shop for goods and services such as
department stores, specialty stores,
supermarkets, convenience stores, and
catalog showrooms
LEVELS OF STORE RETAIL SERVICE
Self-service

Self-selection
Limited service
Full service
LEVELS OF STORE RETAIL SERVICE
Self-service – customers are willing to
“locate – compare – select”
process to save money.
LEVELS OF STORE RETAIL SERVICE
Self-selection – customers find their own goods,
although they can ask for assistance.
LEVELS OF STORE RETAIL SERVICE
Limited service – Customers need more
information and assistance.

Full service – sales people assist in every phase
of the “locate-compare-select”
process. High staffing cost and
services result in high-cost retailing.
4 NONSTORE RETAILING

Direct
selling

Direct
marketing

Automatic
vending

Buying
service
4 NONSTORE RETAILING

Direct selling - door to door
selling or the home sales
parties. e.g. Tupperware, Electrolux

Direct marketing – catalog
marketing; e.g. tele
marketing, electronic and
internet shopping
4 NONSTORE RETAILING
Automatic vending – offers 24-hour
selling and self-service

Buying service – a storeless
retailer serving a specific
clientele entitled to a discount
in exchange for membership.
TYPES OF CORPORATE
RETAIL ORGANIZATIONS
chain store – Two or more outlets
owned controlled, employing
central buying and merchandising and selling
similar lines of merchandise.

 Corporate

 Voluntary

chain – wholesaler-sponsored
group of independent retailers
engaged in bulk buying and
common merchandising.
TYPES OF CORPORATE
RETAIL ORGANIZATIONS
 Retailer

cooperative - independent
retailers using a central buying
organization and joint promotion efforts.

cooperative –
a retail firm owned
by its customers.

 Consumer
TYPES OF CORPORATE
RETAIL ORGANIZATIONS
organization –
contractual association
between franchisor and
franchisees.

 Franchise

 Merchandising

conglomerate – a corporation
that combines several
diversified lines and forms
under central ownership.
RETAILING
- Either a store retailing, nonstore
retailing or corporate retailing.

Which Level of Service in Store
Retailing do you Prefer?

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Chapter 16 managing retailing, wholesaling, and logistics

  • 1. MANAGING RETAILING, WHOLESALING, AND LOGISTICS HYDEE R. RAQUID MMDPBatch5
  • 2. RETAILING  Definition 3 4 ? Types of Retailers Levels of Retail Service
  • 3. RETAILING Retailing – includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.
  • 4. TYPES OF RETAILERS 1. Store Retailer 2. Non-Store Retailing 3. Corporate Retailing and Franchising
  • 5. STORE RETAILERS - are establishments where consumers can shop for goods and services such as department stores, specialty stores, supermarkets, convenience stores, and catalog showrooms
  • 6. LEVELS OF STORE RETAIL SERVICE Self-service Self-selection Limited service Full service
  • 7. LEVELS OF STORE RETAIL SERVICE Self-service – customers are willing to “locate – compare – select” process to save money.
  • 8. LEVELS OF STORE RETAIL SERVICE Self-selection – customers find their own goods, although they can ask for assistance.
  • 9. LEVELS OF STORE RETAIL SERVICE Limited service – Customers need more information and assistance. Full service – sales people assist in every phase of the “locate-compare-select” process. High staffing cost and services result in high-cost retailing.
  • 11. 4 NONSTORE RETAILING Direct selling - door to door selling or the home sales parties. e.g. Tupperware, Electrolux Direct marketing – catalog marketing; e.g. tele marketing, electronic and internet shopping
  • 12. 4 NONSTORE RETAILING Automatic vending – offers 24-hour selling and self-service Buying service – a storeless retailer serving a specific clientele entitled to a discount in exchange for membership.
  • 13. TYPES OF CORPORATE RETAIL ORGANIZATIONS chain store – Two or more outlets owned controlled, employing central buying and merchandising and selling similar lines of merchandise.  Corporate  Voluntary chain – wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.
  • 14. TYPES OF CORPORATE RETAIL ORGANIZATIONS  Retailer cooperative - independent retailers using a central buying organization and joint promotion efforts. cooperative – a retail firm owned by its customers.  Consumer
  • 15. TYPES OF CORPORATE RETAIL ORGANIZATIONS organization – contractual association between franchisor and franchisees.  Franchise  Merchandising conglomerate – a corporation that combines several diversified lines and forms under central ownership.
  • 16. RETAILING - Either a store retailing, nonstore retailing or corporate retailing. Which Level of Service in Store Retailing do you Prefer?