3. RETAILING
Retailing – includes all the activities involved in
selling goods or services directly to
final consumers for personal,
nonbusiness use.
4. TYPES OF RETAILERS
1. Store Retailer
2. Non-Store Retailing
3. Corporate Retailing and Franchising
5. STORE RETAILERS
- are establishments where consumers can
shop for goods and services such as
department stores, specialty stores,
supermarkets, convenience stores, and
catalog showrooms
6. LEVELS OF STORE RETAIL SERVICE
Self-service
Self-selection
Limited service
Full service
7. LEVELS OF STORE RETAIL SERVICE
Self-service – customers are willing to
“locate – compare – select”
process to save money.
8. LEVELS OF STORE RETAIL SERVICE
Self-selection – customers find their own goods,
although they can ask for assistance.
9. LEVELS OF STORE RETAIL SERVICE
Limited service – Customers need more
information and assistance.
Full service – sales people assist in every phase
of the “locate-compare-select”
process. High staffing cost and
services result in high-cost retailing.
11. 4 NONSTORE RETAILING
Direct selling - door to door
selling or the home sales
parties. e.g. Tupperware, Electrolux
Direct marketing – catalog
marketing; e.g. tele
marketing, electronic and
internet shopping
12. 4 NONSTORE RETAILING
Automatic vending – offers 24-hour
selling and self-service
Buying service – a storeless
retailer serving a specific
clientele entitled to a discount
in exchange for membership.
13. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
chain store – Two or more outlets
owned controlled, employing
central buying and merchandising and selling
similar lines of merchandise.
Corporate
Voluntary
chain – wholesaler-sponsored
group of independent retailers
engaged in bulk buying and
common merchandising.
14. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
Retailer
cooperative - independent
retailers using a central buying
organization and joint promotion efforts.
cooperative –
a retail firm owned
by its customers.
Consumer
15. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
organization –
contractual association
between franchisor and
franchisees.
Franchise
Merchandising
conglomerate – a corporation
that combines several
diversified lines and forms
under central ownership.
16. RETAILING
- Either a store retailing, nonstore
retailing or corporate retailing.
Which Level of Service in Store
Retailing do you Prefer?