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GAMIFICATION TOOLS
  AND RESOURCES
        Alicia Sanchez
        Czarina Games

         Kris Rockwell
    Hybrid Learning Systems
Dr. Alicia Sanchez
        @gamesczar
aliciadsanchez@gmail.com
 www.czarinagames.com
WHAT IS
GAMIFICATION? techniques, game
Gamification is the use of game design
thinking and game mechanics to enhance non-game
contexts. Typically gamification applies to non-game
applications and processes, in order to encourage people to
adopt them, or to influence how they are used. Gamification
works by making technology more engaging, by encouraging
users to engage in desired behaviors, by showing a path to
mastery and autonomy, by helping to solve problems and not
being a distraction, and by taking advantage of humans'
psychological predisposition to engage in gaming. The
technique can encourage people to perform chores that they
ordinarily consider boring, such as completing surveys,
shopping, filling out tax forms, or reading web sites. Available
data from gamified websites, applications, and processes
indicate potential improvements in areas like user
engagement, ROI, data quality, timeliness, or learning.
WHAT GAMIFICATION IS
             NOT...

•A   video game. Period.

 • Video   games when used best provide experiences to
     people.

 • Gamification     when best used provides motivation to
     participate in a behavior.
WHY USE GAMIFICATION?
•   Gamification can
    •   Serve as a motivator for:
        •   Increased loyalty
        •   Increased awareness
        •   Increased participation
        •   Eliciting a targeted behavior
    •   By using game characteristics
            •   Badges
            •   Achievements
            •   Rewards
ARE PEOPLE REALLY INTO
         THIS?




    100   242   522   980   1,707   2,830
GAMIFICATION CAN...

•   Improve Market Research

    •   Guardian Network

•   By 2015 more than 50% of Organizations that manage innovation processes will gamify
    those processes

    •   Gartner Research

•   In World of Warcraft, the individual is 20% more productive when working in a
    cooperative group instead of playing alone. Wouldn't you love it if everyone on your
    work team felt the same way?

    •   SXSW Keynote
Gamification tool and resources
Gamification tool and resources
ITS NOT REALLY ... NEW
• GOLD   STARS!!
GAMIFICATION?

Top Golf        Horse
PITFALLS
                                                              Thanks Natron Baxter
•   Pointsification

    •   Just adding points

•   Zero Sum Games

    •   For me to win, you must lose

•   Artificial Scarcity

    •   Fixed number of badges, points, the first x get them

•   Negative Connotations
LOOK OUT FOR

• Diminishing   Returns
THE RIGHT EQUATION
•   What behavior would you like the game to result in/motivate?

•   What is the value proposition of your game?

•   What behavior does the gameplay actually elicit?

•   What do your players want/need/care about?

•   What features are you leveraging?

    •   Score, Badges, Time, Rewards

        •   Rewards can be many things....

        •   Badges.....who gives them??? Peers???
DESIGN, TOOLS AND
  RESOURCES FOR
   GAMIFICATION
Gamification tool and resources
UNDERSTAND GAME
         DESIGN




  In order to learn how to successfully implement
gamification, it’s crucial understand how games work.
PLAY GAMES




  Playing games helps you understand how all the
mechanics work together for a successful experience.
BUILD GAMES




Want to make a game? Try it!
START FROM THE GROUND
          UP




       http://www.pxleyes.com/images/contests/under%20construction/fullsize/under%20construction_4bf64daac6a9a.jpg
START FROM THE GROUND
          UP




                 http://www.pxleyes.com/images/contests/under%20construction/fullsize/under%20construction_4bf64daac6a9a.jpg




 Crappy Content + Badges = Crappy Content with Badges
START FROM THE GROUND
           UP



ike Fuelband
START FROM THE GROUND
           UP
                  Game Piece



ike Fuelband
START FROM THE GROUND
           UP
      Scoring Mechanic   Game Piece



ike Fuelband
START FROM THE GROUND
           UP
      Scoring Mechanic       Game Piece



ike Fuelband             Awards
START FROM THE GROUND
           UP
      Scoring Mechanic        Game Piece



ike Fuelband              Awards
           Leaderboards
GAMIFICATION TOOLS
                                                                Badgeville, the world's first Behavior Platform,
                                                                makes it easy for content, commerce and
Badgeville                     www.badgeville.com               enterprise businesses to measure, surface and
                                                                influence any high-value user behavior.

                                                                Our goal is simple: help web publishers, marketers
                                                                and developers grow and engage their
                                                                communities.  We offer a cost-effective, flexible
 Bigdoor                        www.bigdoor.com                 and easy to use suite of tools to quickly build
                                                                game mechanics into your online experiences and
                                                                applications.

                                                                Bunchball gives marketers, media sellers and
                                                                employers the tools they need to drive high-value
                                                                online engagement through gamification.
Bunchball                      www.bunchball.com                Bunchball customers are using Nitro, our industry-
                                                                leading gamification platform, to solve a wide
                                                                variety of business problems, by encouraging
                                                                highly valuable user behavior on their site.



   http://enterprise-gamification.com/index.php/blog/4-blog/60-gamification-platform-matrix




    Off-the-shelf software for implementation.
MOZILLA OPEN BADGES




     www.openbadges.org
HOW IT WORKS
Do Something               Get a Badge




        Put it in your Backpack
MOZILLA INFRASTRUCTURE
MOZILLA ISSUER
MOZILLA EARNER
MOZILLA DISPLAYER
IT’S OPEN SOURCE
WHY USE DIGITAL BADGES?
 Metadata

 •   From Openbadges.org

     •   who issued the badge

     •   the issue date

     •   how the badge was earned

     •   hyperlinks back to artifacts, documents, or testimonials demonstrating the
         work that lead to earning the badge

     •   authentication back to issuer

 This supporting data reduces the risk of gaming the system (e.g., illegitimately
 copying badges and putting them on your site) and builds in an implicit
 validation system. The metadata may vary based on the particular skill,
 assessment and issuer.
WHY USE DIGITAL BADGES?
 The open badge infrastructure:

 • Supports the issuing, collection, and display of badges

 • Allows learners to tie badges to their identity, and carry their badges with them
   wherever they go

 • Displays their badges to the audiences they care about -- peers, employers, or
   other institutions

 • Allows learners to group, sort and manage their badges, and set privacy controls

 • Is open and decentralized, to support badges from multiple sources

 • Enables display across multiple sites
WHY USE DIGITAL BADGES?

•   The Badge Backpack is the core repository for the digital badge data and the
    management interface on top. Each user will have his/her own Badge Backpack,
    accessible only to him/her, where s/he can view all her badges, set privacy controls,
    create groups and share them.

•   There are no costs associated with collecting badges within the Open Badge
    Infrastructure (OBI) or sharing them through the API (application programming
    interface) and communication channels.
WHY USE GAMIFICATION?
THANK YOU!
Slides and links will be
      posted on
www.krisrockwell.com

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Gamification tool and resources

  • 1. GAMIFICATION TOOLS AND RESOURCES Alicia Sanchez Czarina Games Kris Rockwell Hybrid Learning Systems
  • 2. Dr. Alicia Sanchez @gamesczar aliciadsanchez@gmail.com www.czarinagames.com
  • 3. WHAT IS GAMIFICATION? techniques, game Gamification is the use of game design thinking and game mechanics to enhance non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites. Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.
  • 4. WHAT GAMIFICATION IS NOT... •A video game. Period. • Video games when used best provide experiences to people. • Gamification when best used provides motivation to participate in a behavior.
  • 5. WHY USE GAMIFICATION? • Gamification can • Serve as a motivator for: • Increased loyalty • Increased awareness • Increased participation • Eliciting a targeted behavior • By using game characteristics • Badges • Achievements • Rewards
  • 6. ARE PEOPLE REALLY INTO THIS? 100 242 522 980 1,707 2,830
  • 7. GAMIFICATION CAN... • Improve Market Research • Guardian Network • By 2015 more than 50% of Organizations that manage innovation processes will gamify those processes • Gartner Research • In World of Warcraft, the individual is 20% more productive when working in a cooperative group instead of playing alone. Wouldn't you love it if everyone on your work team felt the same way? • SXSW Keynote
  • 10. ITS NOT REALLY ... NEW
  • 11. • GOLD STARS!!
  • 13. PITFALLS Thanks Natron Baxter • Pointsification • Just adding points • Zero Sum Games • For me to win, you must lose • Artificial Scarcity • Fixed number of badges, points, the first x get them • Negative Connotations
  • 14. LOOK OUT FOR • Diminishing Returns
  • 15. THE RIGHT EQUATION • What behavior would you like the game to result in/motivate? • What is the value proposition of your game? • What behavior does the gameplay actually elicit? • What do your players want/need/care about? • What features are you leveraging? • Score, Badges, Time, Rewards • Rewards can be many things.... • Badges.....who gives them??? Peers???
  • 16. DESIGN, TOOLS AND RESOURCES FOR GAMIFICATION
  • 18. UNDERSTAND GAME DESIGN In order to learn how to successfully implement gamification, it’s crucial understand how games work.
  • 19. PLAY GAMES Playing games helps you understand how all the mechanics work together for a successful experience.
  • 20. BUILD GAMES Want to make a game? Try it!
  • 21. START FROM THE GROUND UP http://www.pxleyes.com/images/contests/under%20construction/fullsize/under%20construction_4bf64daac6a9a.jpg
  • 22. START FROM THE GROUND UP http://www.pxleyes.com/images/contests/under%20construction/fullsize/under%20construction_4bf64daac6a9a.jpg Crappy Content + Badges = Crappy Content with Badges
  • 23. START FROM THE GROUND UP ike Fuelband
  • 24. START FROM THE GROUND UP Game Piece ike Fuelband
  • 25. START FROM THE GROUND UP Scoring Mechanic Game Piece ike Fuelband
  • 26. START FROM THE GROUND UP Scoring Mechanic Game Piece ike Fuelband Awards
  • 27. START FROM THE GROUND UP Scoring Mechanic Game Piece ike Fuelband Awards Leaderboards
  • 28. GAMIFICATION TOOLS Badgeville, the world's first Behavior Platform, makes it easy for content, commerce and Badgeville www.badgeville.com enterprise businesses to measure, surface and influence any high-value user behavior. Our goal is simple: help web publishers, marketers and developers grow and engage their communities.  We offer a cost-effective, flexible Bigdoor www.bigdoor.com and easy to use suite of tools to quickly build game mechanics into your online experiences and applications. Bunchball gives marketers, media sellers and employers the tools they need to drive high-value online engagement through gamification. Bunchball www.bunchball.com Bunchball customers are using Nitro, our industry- leading gamification platform, to solve a wide variety of business problems, by encouraging highly valuable user behavior on their site. http://enterprise-gamification.com/index.php/blog/4-blog/60-gamification-platform-matrix Off-the-shelf software for implementation.
  • 29. MOZILLA OPEN BADGES www.openbadges.org
  • 30. HOW IT WORKS Do Something Get a Badge Put it in your Backpack
  • 36. WHY USE DIGITAL BADGES? Metadata • From Openbadges.org • who issued the badge • the issue date • how the badge was earned • hyperlinks back to artifacts, documents, or testimonials demonstrating the work that lead to earning the badge • authentication back to issuer This supporting data reduces the risk of gaming the system (e.g., illegitimately copying badges and putting them on your site) and builds in an implicit validation system. The metadata may vary based on the particular skill, assessment and issuer.
  • 37. WHY USE DIGITAL BADGES? The open badge infrastructure: • Supports the issuing, collection, and display of badges • Allows learners to tie badges to their identity, and carry their badges with them wherever they go • Displays their badges to the audiences they care about -- peers, employers, or other institutions • Allows learners to group, sort and manage their badges, and set privacy controls • Is open and decentralized, to support badges from multiple sources • Enables display across multiple sites
  • 38. WHY USE DIGITAL BADGES? • The Badge Backpack is the core repository for the digital badge data and the management interface on top. Each user will have his/her own Badge Backpack, accessible only to him/her, where s/he can view all her badges, set privacy controls, create groups and share them. • There are no costs associated with collecting badges within the Open Badge Infrastructure (OBI) or sharing them through the API (application programming interface) and communication channels.
  • 40. THANK YOU! Slides and links will be posted on www.krisrockwell.com

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