Mashups with popular & social networks can increase value for publisher's content.

Componence Chameleon Generate more exposure and closer relations with readers for content of Dennis publishing through mashups and social networks By Ha Vo Componence April 2009 (c) Componence 2009 Getting real value from popular Web 2.0 platforms

COMBAT CHALLENGES! ,[object Object]

Ad revenues keep falling in for magazines and newspapers

Publishers need new ways to revenues and cost reduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 power can combat these challenges! ,[object Object],[object Object],[object Object],[object Object]

The LongTail strategy – means more revenue! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social networks & mashups = LongTail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changing the online paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How hard can you pull compared with your competitors? Is your proposition interesting enough to let users spread the word?

POWER OF MASHUPS ,[object Object]

Mashups ,[object Object],[object Object],[object Object],[object Object],[object Object]

Popular mashups Source: www.programmableweb.com

Mashups: enrich your content with free Web API’s ,[object Object],[object Object],Source: www.programmableweb.com

Make your content more compelling! Virals Voting Rating Crowdsourcing Comment More interesting formats Less churn More repetitive visits Personalized propositions Publishers already try to do it by themselves with own news, blogs, videos, jobs etc. So why not with popular UGC?

Your mashup is worth a subscription if ,[object Object],[object Object],[object Object],[object Object],Just consider tabloids or magazines. Would they still be worth a subscription if they only had news? So no pictures, columns, readers questions and sweepstake contests?

POWER OF SOCIAL NETWORKS ,[object Object]

Social networks are unstoppable! ,[object Object],[object Object],[object Object],[object Object],Source: Nielsen online – February 2009 Source: Hitwise – January 2009

Social networks grow & change rapidly Source: Compete.com

Facebook users in UK grow 19% in 3 months Source: Facebook interface

Facebook penetration – UK 5 th position Source: Facebook interface

Online shopping through SN’s grows Source: Hitwise.com – April 2009

Let your story be spread around … ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get close & personal with your readers! Social media marketing Sharing Social tagging Retweed More frequent visits Closer to readers Personalized propositions Personal mashups Publishers usually make sure that – offline – their magazines, tabloids, newspapers are as close as possible to the crowd. So why not online? Less churn

Your proposition will bind readers more if ,[object Object],[object Object],[object Object],[object Object],Through personalization and localization the LongTail can be achieved. When done right, the benefits can be so much greater than the costs!

COMPONENCE CHAMELEON MASHUP LAYER ,[object Object]

Chameleon is our mashup platform It will fit easily on top of your current IT platform Chameleon layer Wicket – Portlet 2.0 Web APIs Connectable backend Shop & checkout Twitter Delicious Google Maps Facebook / Linked in Content Repository Search Services E-commerce services Webservice adapters Mashup A Where is the user? Mashup B Wordpress Blogger YouTube Flickr Content Scraping Rating Comment Share Tagging Enterprise Search

Enterprise standards and Web APIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chameleonsuite Middle Tier Services Business Services Content Google apps Open Social Communities Content Transformation Scraping Tagging … ESB / BPM OSGi Core Services Security Logging Monitoring Caching Work Flow Events SPRING Portletsuite Repository Versioning Multi Language Web DAV JSR-170 JSR-283 VCR Custom Wicket & Chameleon layer WS REST

Example: My Evo magazine in Facebook My Evo profile – a combination of My Evo & Facebook profile data Main news article from Evo online Mashup based on: Evo magazine + Evo community + Facebook profile data + YouTube movies YouTube videos about related movies – Chicks & cars

Potential to attract millions Facebook users Evo magazine: 2100 fans / members Aston Martinmagazine: > 200K / members Lamborghini: > 1 MLN fans / members Ferrari: > 2,5 MLN fans / members

We look forward to help you … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(C) Componence 2009 – Ha Vo – hvo@componence.com

Mashups with popular & social networks can increase value for publisher's content.

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Mashups with popular & social networks can increase value for publisher's content.