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SOCIALE MEDIA


                        HET POTENTIEEL NUT VAN SOCIALE MEDIA


                                                         HA VO @SIMPLYH
                                           19 APRIL 2012 @LAZULI UTRECHT
                                                        #ERVAREN JAREN




Tuesday, April 24, 12
AGENDA

                        60 SECONDEN OP SOCIALE
                        MEDIA

                        HOE GEBRUIK JE SOME NU?

                        WAT KAN HET NUT ZIJN VAN
                        SOCIALE MEDIA?

                        SOCIALE MEDIA OVERAL
                        TOEPASBAAR

                        EEN SOCIALE MEDIA IDEE
                        VOOR ERVAREN JAREN



Tuesday, April 24, 12
DOEL VAN MIJN PRESENTATIE


                        VEEL DISCUSSIE OM SAMEN TE BEGRIJPEN

                        OVER HET NUT VAN SOCIALE MEDIA

                        TE LATEN ZIEN DAT HET LOGISCH IS OM SOCIALE MEDIA
                        VAKER TOE TE PASSEN IN JE BEDRIJFSPROCESSEN

                        KOST SOCIALE MEDIA DAN TEVEEL TIJD?

                        EEN MOGELIJK IDEE VOOR ERVAREN JAREN




Tuesday, April 24, 12
HOE GEBRUIK JE NU SOME?




Tuesday, April 24, 12
60 SECONDEN OP SOME




Tuesday, April 24, 12
DE BELANGRIJKSTE SOME




Tuesday, April 24, 12
HOE GEBRUIK JE NU SOME?

                        WAAROVER PRAAT JE OP WELKE SOME?



                        WAARVOOR GEBRUIK JE WELKE SOME?



                        WERK JE MET IEMAND SAMEN IN SOME?



                        HOEVEEL TIJD BESTEED JE PER WEEK AAN SOME?



Tuesday, April 24, 12
HA VO OP SOME

                        @SIMPLYH TWITTER, FOLLOWING 1045, 1095 FOLLOWERS
                        GEFILTERD NIEUWS ONTVANGEN, CONTACTEN UITBREIDEN,
                        BEDANKT WORDEN, AANBEVOLEN WORDEN

                        HONGHAVO OP FACEBOOK, 490 “VRIENDEN”
                        VOORNAMELIJK UP-TO-DATE BLIJVEN MET VRIENDEN
                        FANPAGES VOOR B2C BUSINESSES BEHEREN

                        LINKEDIN , 500+ CONNECTIES, ZAKELIJK
                        CONTACTEN ZOEKEN, DIRECT CONTACT LEGGEN
                        EIGEN GROEP MET 150 LEDEN, GRATIS ADVIES & LEAD GENERATION

                        BLOGGEN OP HA-VO-SOCIAL-BUSINESS.COM, 48 POSTS, 260
                        COMMENTS

                        NUMMER 1 OP GOOGLE MET “HA VO”


Tuesday, April 24, 12
SOME - WAT KAN HET NUT ZIJN




Tuesday, April 24, 12
JEZELF BETER TE PROFILEREN

                        VEELZIJDIG JEZELF
                        TONEN MET VERHALEN,
                        FOTO’S EN VIDEO’S

                        BEWUST EN BLIJVEND
                        ZICHTBAAR ZIJN

                        ZICHTBAAR VOOR DE
                        NETWERKEN VAN JE
                        RELATIES

                        EFFECTIEF ZICHTBAAR
                        OP DRUK BEZOCHTE
                        FORUMS & BLOGS


Tuesday, April 24, 12
RELATIES ONDERHOUDEN

                        ASYNCHROON &
                        VRIJWILLIG CONTACT

                        VAKER ZICHTBAAR

                        MEER AANLEIDING
                        VOOR CONTACT DOOR
                        UPDATES

                        MAKKELIJKER
                        INTERACTIE MET MEER
                        RELATIES TEGELIJK




Tuesday, April 24, 12
NETWERKEN

                        EFFECTIEVER NIEUWE
                        CONTACTEN LEGGEN

                        LUISTEREN & REAGEREN

                        ANDEREN HELPEN EN
                        DOORVERWIJZEN

                        ANDEREN UITNODIGEN NAAR
                        JE EIGEN BLOG / FANPAGE

                        IETS GEVEN OM DOOR TE
                        GEVEN



Tuesday, April 24, 12
WERK ZOEKEN VOOR ANDEREN




Tuesday, April 24, 12
HOGER IN GOOGLE

                        REACTIES PLAATSEN
                        DIE NAAR JOU SITE/
                        BLOG LINKEN

                        FB POSTS, TWEETS EN
                        RT’S MET LINKS NAAR
                        JE SITE

                        REACTIES OP JE EIGEN
                        SITE/BLOG

                        RELEVANTE LINKS
                        NAAR EXTERNE SITES



Tuesday, April 24, 12
BUSINESS MET SOCIAL MEDIA

                        MEER ZICHTBAARHEID
                        LEIDT TOT MEER
                        CONTACT

                        DIT LEIDT TOT MEER &
                        BETERE RELATIES

                          DIT LEIDT TO MEER
                          BUSINESS

                          DIT LEIDT TOT MEER
                          AANBEVELINGEN




Tuesday, April 24, 12
ONDERZOEK VOORDELEN SOME




Tuesday, April 24, 12
Tuesday, April 24, 12
SOME OVERAL TOEPASBAAR




Tuesday, April 24, 12
DUS HET IS HANDIG

                        OM MEER ZICHTBAAR TE ZIJN

                        OM NAAR ONZE RELATIES TE
                        KUNNEN LUISTEREN

                        OM MEER CONTACT TE
                        HEBBEN MET ONZE RELATIES

                        OM TOEGANG TE HEBBEN TOT
                        NETWERKEN

                        OM HOGER IN GOOGLE TE
                        KOMEN



Tuesday, April 24, 12
BIJ WELKE PROCESSEN BEN JE ...
                        EIGENLIJK TEVEEL TIJD KWIJT?



                        BEREIK JE MOOIE RESULTATEN?



                        WERK JE VEEL SAMEN MET ANDEREN?



                        ZOU JE GRAAG HULP WILLEN HEBBEN?




Tuesday, April 24, 12
DUS WAAROM LUKT SOME NIET?

                        TE WEINIG TIJD?

                        TE WEINIG PRIORITEIT?

                        TE WEINIG KENNIS?

                        TE WEINIG FOCUS?

                        TE WEINIG RESULTAAT OP
                        KORTE TERMIJN?

                        ZIT NIET IN ONS GEDRAG?




Tuesday, April 24, 12
SOME IS TOEPASBAAR BIJ

                        HET ZOEKEN NAAR BUSINESS

                        JE KLANTEN BETER LEREN KENNEN

                        BRAINSTORMEN MET ANDEREN

                        FEEDBACK TE KRIJGEN

                        SAMENWERKEN & KENNIS DELEN

                        HET ZOEKEN NAAR LEVERANCIERS

                        MAATSCHAPPELIJKE ACTIVITEITEN

                        HET VERSTUREN VAN EMAILS




Tuesday, April 24, 12
KOST SOME TE VEEL (TIJD)?

                        HOEVEEL KOST HET OM

                          TE NETWERKEN?

                          KLANTEN EN FANS
                          TE VRAGEN OM
                          AANBEVELINGEN?

                          RONDE TAFELS TE
                          HOUDEN?

                          HOOG IN GOOGLE TE
                          KOMEN?



Tuesday, April 24, 12
SOCIAL BUSINESS MODELLEN
       Nederland Werkt Mee!




                                                                                          Leggen van
                                                           Online personal coach &       connecties en
                              Opbouwen Profiel 2.0         wekelijkse training bij UWV     regelen van
                                                                                          introducties




                                                                                                          Ervaring & werk




                                                                                           Instanties en
                                                                                        bedrijven haken aan
                              Zichtbaarheid
                                 en ‘buzz’

                                                    Bewustheid situatie werkzoekende
                                                         & creeren van gunning




Tuesday, April 24, 12
IDEE VOOR ERVAREN JAREN




Tuesday, April 24, 12
EEN IDEE VOOR ERVAREN JAREN

                        E.J. MEDEWERKER VAN
                        DE MAAND

                        WERKGEVERS
                        NOMINEREN E.J.
                        MEDEWERKER

                        COLLEGA’S & VRIENDEN
                        KUNNEN STEMMEN

                        LEUKE PRIJS VOOR
                        WERKGEVER EN
                        MEDEWERKER



Tuesday, April 24, 12
WAT IS HET NUT?

                        POSITIEF ZICHTBAAR MET
                        AANBEVELINGEN VAN KWALITEIT

                        SAMENWERKING MET
                        STAKEHOLDERS

                        ZICHTBAARHEID IN DIVERSE SOCIALE
                        MEDIA

                        FREQUENTE INTERACTIE MET
                        STAKEHOLDERS

                        BETERE RELATIES EN MOND-TOT-
                        MOND RECLAME




Tuesday, April 24, 12
MEER MET EEN LINKEDIN GROEP




Tuesday, April 24, 12
EN NATUURLIJK IETS VOOR JULLIE




                  EEN SOCIAL BUSINESS TRAINING

Tuesday, April 24, 12
@SIMPLYH
                        HTTP://OW.LY/AE3JC
                        +31 6 15065228
     HA-VO-SOCIAL-BUSINESS.COM



Tuesday, April 24, 12
HARTELIJK BEDANKT!




Tuesday, April 24, 12

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Ha Vo social media - presentatie ervaren jaren - 20120419

  • 1. SOCIALE MEDIA HET POTENTIEEL NUT VAN SOCIALE MEDIA HA VO @SIMPLYH 19 APRIL 2012 @LAZULI UTRECHT #ERVAREN JAREN Tuesday, April 24, 12
  • 2. AGENDA 60 SECONDEN OP SOCIALE MEDIA HOE GEBRUIK JE SOME NU? WAT KAN HET NUT ZIJN VAN SOCIALE MEDIA? SOCIALE MEDIA OVERAL TOEPASBAAR EEN SOCIALE MEDIA IDEE VOOR ERVAREN JAREN Tuesday, April 24, 12
  • 3. DOEL VAN MIJN PRESENTATIE VEEL DISCUSSIE OM SAMEN TE BEGRIJPEN OVER HET NUT VAN SOCIALE MEDIA TE LATEN ZIEN DAT HET LOGISCH IS OM SOCIALE MEDIA VAKER TOE TE PASSEN IN JE BEDRIJFSPROCESSEN KOST SOCIALE MEDIA DAN TEVEEL TIJD? EEN MOGELIJK IDEE VOOR ERVAREN JAREN Tuesday, April 24, 12
  • 4. HOE GEBRUIK JE NU SOME? Tuesday, April 24, 12
  • 5. 60 SECONDEN OP SOME Tuesday, April 24, 12
  • 7. HOE GEBRUIK JE NU SOME? WAAROVER PRAAT JE OP WELKE SOME? WAARVOOR GEBRUIK JE WELKE SOME? WERK JE MET IEMAND SAMEN IN SOME? HOEVEEL TIJD BESTEED JE PER WEEK AAN SOME? Tuesday, April 24, 12
  • 8. HA VO OP SOME @SIMPLYH TWITTER, FOLLOWING 1045, 1095 FOLLOWERS GEFILTERD NIEUWS ONTVANGEN, CONTACTEN UITBREIDEN, BEDANKT WORDEN, AANBEVOLEN WORDEN HONGHAVO OP FACEBOOK, 490 “VRIENDEN” VOORNAMELIJK UP-TO-DATE BLIJVEN MET VRIENDEN FANPAGES VOOR B2C BUSINESSES BEHEREN LINKEDIN , 500+ CONNECTIES, ZAKELIJK CONTACTEN ZOEKEN, DIRECT CONTACT LEGGEN EIGEN GROEP MET 150 LEDEN, GRATIS ADVIES & LEAD GENERATION BLOGGEN OP HA-VO-SOCIAL-BUSINESS.COM, 48 POSTS, 260 COMMENTS NUMMER 1 OP GOOGLE MET “HA VO” Tuesday, April 24, 12
  • 9. SOME - WAT KAN HET NUT ZIJN Tuesday, April 24, 12
  • 10. JEZELF BETER TE PROFILEREN VEELZIJDIG JEZELF TONEN MET VERHALEN, FOTO’S EN VIDEO’S BEWUST EN BLIJVEND ZICHTBAAR ZIJN ZICHTBAAR VOOR DE NETWERKEN VAN JE RELATIES EFFECTIEF ZICHTBAAR OP DRUK BEZOCHTE FORUMS & BLOGS Tuesday, April 24, 12
  • 11. RELATIES ONDERHOUDEN ASYNCHROON & VRIJWILLIG CONTACT VAKER ZICHTBAAR MEER AANLEIDING VOOR CONTACT DOOR UPDATES MAKKELIJKER INTERACTIE MET MEER RELATIES TEGELIJK Tuesday, April 24, 12
  • 12. NETWERKEN EFFECTIEVER NIEUWE CONTACTEN LEGGEN LUISTEREN & REAGEREN ANDEREN HELPEN EN DOORVERWIJZEN ANDEREN UITNODIGEN NAAR JE EIGEN BLOG / FANPAGE IETS GEVEN OM DOOR TE GEVEN Tuesday, April 24, 12
  • 13. WERK ZOEKEN VOOR ANDEREN Tuesday, April 24, 12
  • 14. HOGER IN GOOGLE REACTIES PLAATSEN DIE NAAR JOU SITE/ BLOG LINKEN FB POSTS, TWEETS EN RT’S MET LINKS NAAR JE SITE REACTIES OP JE EIGEN SITE/BLOG RELEVANTE LINKS NAAR EXTERNE SITES Tuesday, April 24, 12
  • 15. BUSINESS MET SOCIAL MEDIA MEER ZICHTBAARHEID LEIDT TOT MEER CONTACT DIT LEIDT TOT MEER & BETERE RELATIES DIT LEIDT TO MEER BUSINESS DIT LEIDT TOT MEER AANBEVELINGEN Tuesday, April 24, 12
  • 19. DUS HET IS HANDIG OM MEER ZICHTBAAR TE ZIJN OM NAAR ONZE RELATIES TE KUNNEN LUISTEREN OM MEER CONTACT TE HEBBEN MET ONZE RELATIES OM TOEGANG TE HEBBEN TOT NETWERKEN OM HOGER IN GOOGLE TE KOMEN Tuesday, April 24, 12
  • 20. BIJ WELKE PROCESSEN BEN JE ... EIGENLIJK TEVEEL TIJD KWIJT? BEREIK JE MOOIE RESULTATEN? WERK JE VEEL SAMEN MET ANDEREN? ZOU JE GRAAG HULP WILLEN HEBBEN? Tuesday, April 24, 12
  • 21. DUS WAAROM LUKT SOME NIET? TE WEINIG TIJD? TE WEINIG PRIORITEIT? TE WEINIG KENNIS? TE WEINIG FOCUS? TE WEINIG RESULTAAT OP KORTE TERMIJN? ZIT NIET IN ONS GEDRAG? Tuesday, April 24, 12
  • 22. SOME IS TOEPASBAAR BIJ HET ZOEKEN NAAR BUSINESS JE KLANTEN BETER LEREN KENNEN BRAINSTORMEN MET ANDEREN FEEDBACK TE KRIJGEN SAMENWERKEN & KENNIS DELEN HET ZOEKEN NAAR LEVERANCIERS MAATSCHAPPELIJKE ACTIVITEITEN HET VERSTUREN VAN EMAILS Tuesday, April 24, 12
  • 23. KOST SOME TE VEEL (TIJD)? HOEVEEL KOST HET OM TE NETWERKEN? KLANTEN EN FANS TE VRAGEN OM AANBEVELINGEN? RONDE TAFELS TE HOUDEN? HOOG IN GOOGLE TE KOMEN? Tuesday, April 24, 12
  • 24. SOCIAL BUSINESS MODELLEN Nederland Werkt Mee! Leggen van Online personal coach & connecties en Opbouwen Profiel 2.0 wekelijkse training bij UWV regelen van introducties Ervaring & werk Instanties en bedrijven haken aan Zichtbaarheid en ‘buzz’ Bewustheid situatie werkzoekende & creeren van gunning Tuesday, April 24, 12
  • 25. IDEE VOOR ERVAREN JAREN Tuesday, April 24, 12
  • 26. EEN IDEE VOOR ERVAREN JAREN E.J. MEDEWERKER VAN DE MAAND WERKGEVERS NOMINEREN E.J. MEDEWERKER COLLEGA’S & VRIENDEN KUNNEN STEMMEN LEUKE PRIJS VOOR WERKGEVER EN MEDEWERKER Tuesday, April 24, 12
  • 27. WAT IS HET NUT? POSITIEF ZICHTBAAR MET AANBEVELINGEN VAN KWALITEIT SAMENWERKING MET STAKEHOLDERS ZICHTBAARHEID IN DIVERSE SOCIALE MEDIA FREQUENTE INTERACTIE MET STAKEHOLDERS BETERE RELATIES EN MOND-TOT- MOND RECLAME Tuesday, April 24, 12
  • 28. MEER MET EEN LINKEDIN GROEP Tuesday, April 24, 12
  • 29. EN NATUURLIJK IETS VOOR JULLIE EEN SOCIAL BUSINESS TRAINING Tuesday, April 24, 12
  • 30. @SIMPLYH HTTP://OW.LY/AE3JC +31 6 15065228 HA-VO-SOCIAL-BUSINESS.COM Tuesday, April 24, 12