This document discusses business model innovation in archives. It summarizes two case studies: 1) The National Archive of the Netherlands joined Flickr Commons, uploading 400 photos. This increased audience and user participation through tagging. It led to over 1 million views. 2) The Rijks Museum addressed the "Problem of the Yellow Milkmaid" where yellow copies online made visitors doubt the original. Open metadata was investigated, finding demand-driven and supply-driven approaches. Risks and rewards of open data were workshopped. All data will be CC0 licensed from 2012 onward.
6. Value Proposition
Activities Relationship
Resources
Stakeholders
Partners Channels
Costs Benefits
‘The business model describes the logic of our organization to create and deliver value’
43. The Rijks Museum found out that yellow copies of
Vermeer’s Milkmaid became so persistent on the
web that visitors started to believe the original was a
fake...
See: White Paper, The Problem of the Yellow Milkmaid on
pro.europeana.eu
44. At Europeana we used this as a case study to
investigate the risks and benefits of pushing for
openly licensed metadata in the cultural heritage
sector
See: White Paper, The Problem of the Yellow Milkmaid on
pro.europeana.eu
45. We started our investigation with ‘real people’ in mind:
End User
46. We started our investigation with ‘real people’ in mind:
End User
47. Who have many different ways to access our material...
Access to Cultural Heritage
End User
48. We looked at these as different spheres in a universe...
Public
Private
(Europe) TEL
books
Europeana
Athena
Europeana Travel search
scholar
APEnet
Access to Cultural Heritage
(Netherlands)
national
Royal Library Community
archive
End User
sound & vision wikipedia
Public
(France)
(national)
Commons
culture.fr
bibliothéque
nacionale
50. Each with their own characteristics
d
Publicly funde ro p e
l Agenda for Eu
Support Digita
ophy
Op en Data Philos
TEL
Europeana
Athena Europeana Travel
APEnet
51. Which dictate the ‘logic of value creation’ (or business model)
d el
M o
e ss
in
B us
T he
52. We found that ours had very much been ‘supply driven’
53. We found that ours had very much been ‘supply driven’
54. As we had aggregated millions of objects and made them
available through one specific interface
b rary
ch LI
l Dut
Roy a
TE
L
APENET
National Archive
2008-2011
e
vr
L ou
rchief
Drents a
55. As we had aggregated millions of objects and made them
available through one specific interface
b rary
ch LI
l Dut
Roy a
ea na
Euro p CC
TE
L
-B
D Y -N
ig
ita C
l
APENET
National Archive
2008-2011
e
vr
L ou
rchief
Drents a
56. While this had been an essential pre-requisite for access and
distribution....
57. It did not allow for re-distribution through Linked Open
Data...
114. We still need strong case studies that show the value of
opening up data, better metrics to measure success in a
distributed online environment and technical developments
for identification and tracking. But above all, we need daring
policy makers and cultural professionals who are willing to
take a risk for the benefit of culture and society!
118. But strong case studies, technical developments and different
performance indicators would alter this equation...
121. Value Proposition
Activities Relationship
Resources
Stakeholders
Partners Channels
Costs Benefits
‘The business model describes the logic of our organization to create value’
Hinweis der Redaktion
\n
Ask Audience: what is a business model?\n
Ask Audience: why is this important? why is this important for not for profit organisations like archives?\n
Ask Audience: why is this important? why is this important for not for profit organisations like archives?\n
\n
\n
Ask Audience: what is a business model?\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\nkanaal: Flickr\n
\n
\n
\n
\n
\n
Ask Audience: what is a business model?\n
Ask Audience: what is a business model?\n
\n
\n
\n
there are many ways for people to get access to their heritage\n
This is supplied to them through various channels, each with their own operating principles\n
The sphere where we are operating from has specific characteristics\n
The sphere where we are operating from has specific characteristics\n
The sphere where we are operating from has specific characteristics\n
The sphere where we are operating from has specific characteristics\n
The sphere where we are operating from has specific characteristics\n
The sphere where we are operating from has specific characteristics\n
If we look at this from a business model perspective, the following picture can be drawn: \n
For the past 5 years we have been focussing very much on the ‘supply side’\n
A huge amount of effort has been invested in setting up an aggregation ecosystem, standardisation and harmonisation of metadata. \n
A huge amount of effort has been invested in setting up an aggregation ecosystem, standardisation and harmonisation of metadata. \n
A huge amount of effort has been invested in setting up an aggregation ecosystem, standardisation and harmonisation of metadata. \n
A huge amount of effort has been invested in setting up an aggregation ecosystem, standardisation and harmonisation of metadata. \n
A huge amount of effort has been invested in setting up an aggregation ecosystem, standardisation and harmonisation of metadata. \n
A huge amount of effort has been invested in setting up an aggregation ecosystem, standardisation and harmonisation of metadata. \n
This doesn’t allow for publication as LInked Open Data...\n
This doesn’t allow for publication as LInked Open Data...\n
Or even Wikipedia\n
Or even Wikipedia\n
In order to investigate how opening up data fits our model it is necessary to change our perspective\n
In order to investigate how opening up data fits our model it is necessary to change our perspective\n
In order to investigate how opening up data fits our model it is necessary to change our perspective\n
In order to investigate how opening up data fits our model it is necessary to change our perspective\n
In order to investigate how opening up data fits our model it is necessary to change our perspective\n
To the ‘demand’ side\n
\n
\n
How do we cater to different end user communities who have different needs?\n
And will want to access this material through very different channels?\n
\n
If we want to do this, a necessary pre-condition is a change to the licensing model\n
\n
But how does this affect the business model of the participating institutions? \n